Izzal Asnira Zolkepli (PhD)

Izzal Asnira Zolkepli (PhD)

Universiti Sains Malaysia

H-index: 12

Asia-Malaysia

About Izzal Asnira Zolkepli (PhD)

Izzal Asnira Zolkepli (PhD), With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of Social Media Research, Digital Behaviour, Digital Marketing Communication, Technology Adoption.

His recent articles reflect a diverse array of research interests and contributions to the field:

Primary Immunodeficiency Disease in Malaysia: Where Are We Now?

The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users

The effects of negative social media connotations on subjective wellbeing of an ageing population: A stressor-strain-outcome perspective

It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour

SOCIAL MEDIA STRATEGY ADOPTION FOR BOOK MARKETING PERFORMANCE IN NIGERIA: A CONCEPTUAL FRAMEWORK

Digital marketing communication for book publishing in Nigeria: exploring the role of social media strategy

Leveraging Social Media Word-of-Mouth for Marketing Communications in the Nigerian Book Publishing Industry

The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic

Izzal Asnira Zolkepli (PhD) Information

University

Position

Persuasive Communication (USM)

Citations(all)

857

Citations(since 2020)

672

Cited By

438

hIndex(all)

12

hIndex(since 2020)

11

i10Index(all)

16

i10Index(since 2020)

15

Email

University Profile Page

Universiti Sains Malaysia

Google Scholar

View Google Scholar Profile

Izzal Asnira Zolkepli (PhD) Skills & Research Interests

Social Media Research

Digital Behaviour

Digital Marketing Communication

Technology Adoption

Top articles of Izzal Asnira Zolkepli (PhD)

Title

Journal

Author(s)

Publication Date

Primary Immunodeficiency Disease in Malaysia: Where Are We Now?

Malaysian Journal of Paediatrics and Child Health

Adamu Sa'idu Adamu

Zarina Thasneem Zainudeen

Fahisham Taib

Izzal Asnira Zolkepli

Ilie Fadzilah Hashim

...

2024/4/5

The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users

Heliyon

Miao Huang

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2024/2/10

The effects of negative social media connotations on subjective wellbeing of an ageing population: A stressor-strain-outcome perspective

Plos one

Izzal Asnira Zolkepli

Rehan Tariq

Pradeep Isawasan

Lalitha Shamugam

Hasrina Mustafa

2024/1/30

It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour

Journal of Information and Communication Technology

Nurdayana Mohamad Noor

Izzal Asnira Zolkepli

Bahiyah Omar

2023/1/19

SOCIAL MEDIA STRATEGY ADOPTION FOR BOOK MARKETING PERFORMANCE IN NIGERIA: A CONCEPTUAL FRAMEWORK

Jurnal Komunikasi Borneo (JKoB)

Abdulrasheed Adebola Afolabi

Izzal Asnira Zolkepli

2023/6/28

Digital marketing communication for book publishing in Nigeria: exploring the role of social media strategy

Journal of Information and Knowledge Management (JIKM)

Abdulrasheed Adebola Afolabi

Izzal Asnira Zolkepli

2023

Leveraging Social Media Word-of-Mouth for Marketing Communications in the Nigerian Book Publishing Industry

Abdulrasheed Adebola Afolabi

Izzal Asnira Zolkepli

2023/4/30

The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic

SEARCH Journal of Media and Communication Research

Izzal Asnira Zolkepli

Rehan Tariq

Pradeep Isawasan

Lalitha Shamugam

Hasrina Mustafa

2023

Empirical generalization on luxury fashion handbag Brand Value Perceptions

Asian Journal of Research in Business and Management

Izzal Asnira Zolkepli

Azizah Omar

Siti Nur Khairunnisa Mohamad Tahir

Nurul Syazwani Zainol

2023/3/31

Democratization of book publishing in Nigeria: an analysis of self-publishing from a digital intermediation perspective

Abdulrasheed Adebola Afolabi

Izzal Asnira Zolkepli

2023

The moderating effect of green advertising on the relationship between gamification and sustainable consumption behavior: A case study of the Ant Forest social media app

Sustainability

Miao Huang

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2023/2/5

Big Data Analytics for Publishing Development: Prospects and Challenges in the Nigerian Book Industry

Abdulrasheed A Afolabi

Izzal Asnira Zolkepli

2023/7/10

Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WO

International Journal of Data and Network Science

C Yu

T Chan

I Zolkepli

2023

Social Media Advertising, Celebrity Endorsement, And Electronic Word-of-Mouth Effect on Health Supplement Purchasing Behaviour

Asian Journal of Research in Business and Management

Izzal Asnira Zolkepli

Azizah Omar

Nina Hazrin Ab Rahim

Siti Nur Khairunnisa Mohamad Tahir

Veenus Tiwari

2023/1/31

Book Marketing in Nigeria: Appraising the Role of Digital and Social Media Innovations

Asian Journal of Research in Business and Management

Abdulrasheed Adebola Afolabi

Izzal Asnira Zolkepli

2023/6/30

Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations

Social Sciences

Rehan Tariq

Izzal Asnira Zolkepli

Mahyuddin Ahmad

2022

Gamification as a learning tool for pro-environmental behavior: A systematic review

Huang Miao

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2022/12/31

Gamification and Sustainable Behaviour: A Case Study of China

Huang Miao

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2022/12/30

Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products

Romanian journal of communication and public relations

Surug Saleh Taher

Tak Jie Chan

Izzal Asnira Zolkepli

Mohamad Noor Salehhuddin Sharipudin

2022/12/1

Paving the way to paddy food security: A multigroup analysis of agricultural education on Circular Economy Adoption

Journal of Cleaner Production

Shahrina Md Nordin

Izzal Asnira Zolkepli

Ammar Redza Ahmad Rizal

Rehan Tariq

Sobia Mannan

...

2022/11/15

See List of Professors in Izzal Asnira Zolkepli (PhD) University(Universiti Sains Malaysia)

Co-Authors

H-index: 28
Shahrina Md Nordin

Shahrina Md Nordin

Universiti Teknologi Petronas

H-index: 20
Yusniza Kamarulzaman

Yusniza Kamarulzaman

Universiti Malaya

H-index: 14
Hasrina Mustafa

Hasrina Mustafa

Universiti Sains Malaysia

H-index: 8
Mohamad Saifudin Mohamad Saleh

Mohamad Saifudin Mohamad Saleh

Universiti Sains Malaysia

H-index: 7
Pradeep Isawasan

Pradeep Isawasan

Universiti Teknologi MARA

H-index: 7
Sharifah Nadiah Syed Mukhiar

Sharifah Nadiah Syed Mukhiar

Universiti Sains Malaysia

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