Yusniza Kamarulzaman

Yusniza Kamarulzaman

Universiti Malaya

H-index: 20

Asia-Malaysia

About Yusniza Kamarulzaman

Yusniza Kamarulzaman, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Universiti Malaya, specializes in the field of Marketing, Retailing, Tourism, E-Marketing, Entrepreneurship.

His recent articles reflect a diverse array of research interests and contributions to the field:

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS

Decolourisation of real industrial and synthetic textile dye wastewater using activated dolomite

The Mediating Role of Consumer Satisfaction in Enhancing Loyalty Towards Malaysian Halal-Certified Food And Beverages

Consumers' cognitive and emotional response to humor advertising and brand in Malaysia

Yusniza Kamarulzaman Information

University

Position

___

Citations(all)

2046

Citations(since 2020)

1253

Cited By

1373

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

31

i10Index(since 2020)

23

Email

University Profile Page

Universiti Malaya

Google Scholar

View Google Scholar Profile

Yusniza Kamarulzaman Skills & Research Interests

Marketing

Retailing

Tourism

E-Marketing

Entrepreneurship

Top articles of Yusniza Kamarulzaman

Title

Journal

Author(s)

Publication Date

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

Sri Rahayu Hijrah Hati

Yusniza Kamarulzaman

Nor Asiah Omar

2024/3

Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

International Journal of Ethics and Systems

Gita Gayatri

Yusniza Kamarulzaman

Tengku Ezni Balqiah

Dony Abdul Chalid

Anya Safira

...

2024/1/2

Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword

Cogent Social Sciences

Azian Madun

Yusniza Kamarulzaman

2023/12/15

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

SAGE Open

Perengki Susanto

Mohammad Enamul Hoque

Verselly Nisaa

Md Asadul Islam

Yusniza Kamarulzaman

2023/7

BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS

Online Journal of Islamic Management and Finance (OJIMF)

Azian Madun

Yusniza Kamarulzaman

2023/4/21

Decolourisation of real industrial and synthetic textile dye wastewater using activated dolomite

Water

Afnan Ahmadi Zahuri

Muhamad Fazly Abdul Patah

Yusniza Kamarulzaman

Nor Hazlina Hashim

Thinaranjeney Thirumoorthi

...

2023/3/17

The Mediating Role of Consumer Satisfaction in Enhancing Loyalty Towards Malaysian Halal-Certified Food And Beverages

Online Journal of Islamic Management and Finance (OJIMF)

Azian Madun

Yusniza Kamarulzaman

Noorhidawati Abdullah

2022/4/28

Consumers' cognitive and emotional response to humor advertising and brand in Malaysia

Hafizah Omar Zaki

Yusniza Kamarulzaman

Mozard Mohtar

2022

Cardiac tissue engineering: A comparative analysis on microscaffold patterning

Fatimah Ibrahim

Aung Thiha

Wan Safwani Wan Kamarul Zaman

Yusniza Kamarulzaman

Nuraina Anisa Dahlan

...

2022/12/1

Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand.

Jurnal Pengurusan

Hafizah Omar Zaki

Yusniza Kamarulzaman

Mozard Mohtar

2021/10/1

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Journal of Retailing and Consumer Services

Moniruzzaman Sarker

Amrul Asraf Mohd-Any

Yusniza Kamarulzaman

2021/3/1

Sharenting: a study of Malaysian parents' use of social media platforms

SEARCH J Media Commun Res

Nor Hazlina Hashim

Yusniza Kamarulzaman

MJ Hasim

NA Rahman

2021

Introduction to Radiation and Risk Perception

Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia

Yusniza Kamarulzaman

Farrah Dina Yusop

Noorhidawati Abdullah

Azian Madun

Kwan-Hoong Ng

...

2020

Effects of personal factors, perceived benefits and shopping orientation on online shopping behavior in Malaysia

International Journal of Economics, Management and Accounting

John Lee Kean Yew

Yusniza Kamarulzaman

2020/12/22

Humour advertising: A review and a bibliometrics citation analysis

Hafizah Omar Zaki

Yusniza Kamarulzaman

Mozard Mohtar

2020

Dataset on the green consumption behaviour amongst Malaysian consumers

Data in brief

Noor Aswani Mohd Ghani

Farrah Dina Yusop

Yusniza Kamarulzaman

2020/10/1

Design of the Study

Alexander Cho

Jacqueline Ryan Vickery

Andres Lombana-Bermudez

S Craig Watkins

2018/12/11

Qualitative Findings: Exploring RFEMF Risk Perceptions

Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia

Yusniza Kamarulzaman

Farrah Dina Yusop

Noorhidawati Abdullah

Azian Madun

Kwan-Hoong Ng

...

2020

Public Perceptions of Radiation Effects on Health Risks and Well-Being

Yusniza Kamarulzaman

Farrah Dina Yusop

Noorhidawati Abdullah

Azian Madun

Kwan-Hoong Ng

2020

Conclusion and Recommendations

Ross Millar

Justin Avery Aunger

Anne Marie Rafferty

Joanne Greenhalgh

Russell Mannion

...

2023/6

See List of Professors in Yusniza Kamarulzaman University(Universiti Malaya)

Co-Authors

H-index: 43
Ainin Sulaiman

Ainin Sulaiman

Universiti Malaya

H-index: 12
Izzal Asnira Zolkepli (PhD)

Izzal Asnira Zolkepli (PhD)

Universiti Sains Malaysia

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