Hasrina Mustafa

Hasrina Mustafa

Universiti Sains Malaysia

H-index: 14

Asia-Malaysia

About Hasrina Mustafa

Hasrina Mustafa, With an exceptional h-index of 14 and a recent h-index of 13 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of Integrated Marketing Communication, Digital Marketing, Tourism marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Mapping the research of travel live streaming: A bibliometric analysis using Vosviewer

The effects of negative social media connotations on subjective wellbeing of an ageing population: A stressor-strain-outcome perspective

Exploring the impact of social media exposure patterns on people’s belief in fake news during COVID-19: A cross-gender study

The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic

Rumor response strategy and rumor behavioral intention: The mediating roles of anxiety on Chinese social media during COVID-19

Isu Sawit Malaysia dalam Laporan Akhbar Kesatuan Eropah

A bibliometric analysis and review of nudge research using VOSviewer

Why don’t we share? Social networks and privacy concerns, a comparative analysis of academics of communication field in Turkiye and Malaysia

Hasrina Mustafa Information

University

Position

___

Citations(all)

649

Citations(since 2020)

435

Cited By

231

hIndex(all)

14

hIndex(since 2020)

13

i10Index(all)

19

i10Index(since 2020)

14

Email

University Profile Page

Universiti Sains Malaysia

Google Scholar

View Google Scholar Profile

Hasrina Mustafa Skills & Research Interests

Integrated Marketing Communication

Digital Marketing

Tourism marketing

Top articles of Hasrina Mustafa

Title

Journal

Author(s)

Publication Date

Mapping the research of travel live streaming: A bibliometric analysis using Vosviewer

Cogent Social Sciences

Chen Yanhao

Hasrina Mustafa

Tan Poh Ling

2024/12/31

The effects of negative social media connotations on subjective wellbeing of an ageing population: A stressor-strain-outcome perspective

Plos one

Izzal Asnira Zolkepli

Rehan Tariq

Pradeep Isawasan

Lalitha Shamugam

Hasrina Mustafa

2024/1/30

Exploring the impact of social media exposure patterns on people’s belief in fake news during COVID-19: A cross-gender study

Online Journal of Communication and Media Technologies

Yanhong Wu

Hasrina Mustafa

2023/7/1

The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic

SEARCH Journal of Media and Communication Research

Izzal Asnira Zolkepli

Rehan Tariq

Pradeep Isawasan

Lalitha Shamugam

Hasrina Mustafa

2023

Rumor response strategy and rumor behavioral intention: The mediating roles of anxiety on Chinese social media during COVID-19

SEARCH Journal of Media and Communication Research

Chen Guang Yu

Hasrina Mustafa

2023

Isu Sawit Malaysia dalam Laporan Akhbar Kesatuan Eropah

Jurnal Komunikasi: Malaysian Journal of Communication

Azlizan Mat Enh

Muhamad Khaider Bustami

Hasrina Mustafa

Mohd Shazwan Mokhtar

Nur Solehah Mohd Ashri

2022

A bibliometric analysis and review of nudge research using VOSviewer

Chenjin Jia

Hasrina Mustafa

2022/12/25

Why don’t we share? Social networks and privacy concerns, a comparative analysis of academics of communication field in Turkiye and Malaysia

Connectist: Istanbul University Journal of Communication Sciences

Betül ÖNAY DOĞAN

Nihal KOCABAY ŞENER

Selçuk KIRAN

Hasrina MUSTAFA

2022/12/17

Malaysian generational cohorts in the new media era: historical events and collective memory

Media Asia

Hasrina Mustafa

Sharifah Nadiah Syed Mukhiar

Shariffah Suraya Syed Jamaludin

Norhani Mohd Jais

2022/5/6

Principles of Integrated Marketing Communication: A Malaysia Casebook

Hasrina Mustafa

Siti Aishah Chu Abdullah

Shuhaida Md Noor

2022/5

Corporate reputation antecedents and stakeholder loyalty in Malawi higher education institutions: employees’ and students’ perspectives

Tertiary Education and Management

Sufyan Rashid

Hasrina Mustafa

2022/3

Generational Trends in Emerging Media Consumption:A COVID-19 Scenario

SEARCH Journal of Communication

Norhani Md Jais

Sharifah Nadiah Syed Mukhiar Hasrina Mustafa

Shariffah Suraya Syed Jamaludin

2021

Perception of viewers of Chinese TV drama and film: a cross cultural analysis

Baltic Journal of Law & Politics

Chen Yanhao

Hasrina Mustafa

2021/12/27

Covid-19 and collective memory among Malaysians: Does Generation matter?

Pertanika Journal of Social Sciences & Humanities

Hasrina Mustafa

Sharifah Nadiah Syed Mukhiar

Shariffah Suraya Syed Jamaludin

Norhani Mohd Jais

2021/12/1

Forecasting the impact of gross domestic product (GDP) on international tourist arrivals to Langkawi, Malaysia: a PostCOVID-19 future

Sustainability

Hasrina Mustafa

Fahri Ahmed

Waffa Wahida Zainol

Azlizan Mat Enh

2021/12/2

Couple and Family Psychology: Research and Practice

Couple and Family Psychology: Research and Practice

Carlie J Sloan

Britney M Wardecker

Jacqueline Mogle

David M Almeida

2023/6

Exploring island destination competitiveness of Langkawi and Jeju UNESCO Global Geopark: Assessment from international tourists and tourism practitioners

Tourism Planning & Development

Hasrina Mustafa

Bahiyah Omar

Sharifah Nadiah Syed Mukhiar

Ounjoung Park

Waffa Wahida Zainol

2023/11/2

Antecedents of Corporate Reputation with Employees in Higher Education Institutions: A Systematic Review.

Sufyan Rashid

Hasrina Mustafa

2020/12/29

Married life: Measuring adult romantic attachment and satisfaction.

Couple and Family Psychology: Research and Practice

Marshina Juliza Mohd Hasim

Nor Hazlina Hashim

Hasrina Mustafa

2021/7/22

What digital marketers should learn from the struggles of an ageing society on social media

Izzal Asnira Zolkepli

Pradeep Isawasan

Hasrina Mustafa

Lalitha Shamugam

2021/5/27

See List of Professors in Hasrina Mustafa University(Universiti Sains Malaysia)

Co-Authors

H-index: 24
Professor Dr Jamilah Hj Ahmad

Professor Dr Jamilah Hj Ahmad

Universiti Sains Malaysia

H-index: 17
Bahiyah Omar

Bahiyah Omar

Universiti Sains Malaysia

H-index: 16
Shaian Kiumarsi

Shaian Kiumarsi

Universiti Sains Malaysia

H-index: 15
Shuhaida Md. Noor

Shuhaida Md. Noor

Universiti Sains Malaysia

H-index: 14
Shuangyue Zhang

Shuangyue Zhang

Sam Houston State University

H-index: 5
Uttara Manohar

Uttara Manohar

University of Wisconsin-La Crosse

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