Mohamad Saifudin Mohamad Saleh

Mohamad Saifudin Mohamad Saleh

Universiti Sains Malaysia

H-index: 8

Asia-Malaysia

About Mohamad Saifudin Mohamad Saleh

Mohamad Saifudin Mohamad Saleh, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of Environmental Communication, Sustainability Communication, Sustainability Education, Sustainable Development.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainable Learning Environment Amidst the Pandemic: An Adoption of Mobile Learning Readiness Among Undergraduate Students in Malaysia's Higher Institutions

The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users

The pertinence of a communication for sustainable development course in university: A case of Universiti Sains Malaysia

Maqāṣid al-Sharī’ah as Goal Framing for Sustainable Behaviours: A Conceptual Framework

A Zero-Waste Campus Framework: Perceptions and Practices of University Campus Community in Malaysia

Pelaporan Isu Harimau Malaya dalam Akhbar New Straits Times dan The Malay Mail

The moderating effect of green advertising on the relationship between gamification and sustainable consumption behavior: A case study of the Ant Forest social media app

Environmental and Health Campaigns to Prevent Stunting for the Younger Generation

Mohamad Saifudin Mohamad Saleh Information

University

Position

School of Communication

Citations(all)

196

Citations(since 2020)

175

Cited By

30

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

4

i10Index(since 2020)

3

Email

University Profile Page

Universiti Sains Malaysia

Google Scholar

View Google Scholar Profile

Mohamad Saifudin Mohamad Saleh Skills & Research Interests

Environmental Communication

Sustainability Communication

Sustainability Education

Sustainable Development

Top articles of Mohamad Saifudin Mohamad Saleh

Title

Journal

Author(s)

Publication Date

Sustainable Learning Environment Amidst the Pandemic: An Adoption of Mobile Learning Readiness Among Undergraduate Students in Malaysia's Higher Institutions

Journal of Information Technology Education: Research

Md Kassim Normalini

Zhu Fei

Wan Normila Mohamad

Mohamad Saifudin Mohamad Saleh

2024/2/22

The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users

Heliyon

Miao Huang

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2024/2/10

The pertinence of a communication for sustainable development course in university: A case of Universiti Sains Malaysia

SEARCH Journal of Media and Communication Research

Mohamad Saifudin Mohamad Saleh

Ali Mehellou

2024

Maqāṣid al-Sharī’ah as Goal Framing for Sustainable Behaviours: A Conceptual Framework

Intellectual Discourse

Mohamad Saifudin Mohamad Saleh

Ali Mehellou

Bahiyah Omar

2023/6/28

A Zero-Waste Campus Framework: Perceptions and Practices of University Campus Community in Malaysia

Recycling

Mayawi Baba-Nalikant

Sharifah Mashita Syed-Mohamad

Mohd Heikal Husin

Nor Athiyah Abdullah

Mohamad Saifudin Mohamad Saleh

...

2023/2/6

Pelaporan Isu Harimau Malaya dalam Akhbar New Straits Times dan The Malay Mail

Jurnal Pengajian Media Malaysia

Elena Ee Chee An

Mohamad Saifudin Mohamad Saleh

2023/6/1

The moderating effect of green advertising on the relationship between gamification and sustainable consumption behavior: A case study of the Ant Forest social media app

Sustainability

Miao Huang

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2023/2/5

Environmental and Health Campaigns to Prevent Stunting for the Younger Generation

E3S Web of Conferences

Suraya Mansur

Novi Erlita

Gammara Lenggo Geni

Huzaifah Malahayati

Mohamad Saifudin Bin Mohamad Saleh

2023

The Influence of Islamic Values on Sustainable Lifestyle: The Moderating Role of Opinion Leaders

Sustainability

Mohamad Saifudin Mohamad Saleh

Ali Mehellou

Bahiyah Omar

2023/5/26

SHIFTing to sustainable behavior: An ethical-persuasive approach for mobile application development

Ali Mehellou

Mohamad Saifudin Mohamad Saleh

Bahiyah Omar

2023/4/19

The role of gamification in a post-pandemic world: The experience of China

Miao Huang

Mohamad Saifudin Mohamad Saleh

2023

The relationship between knowledge, attitudes, values, and technology in promoting zero-waste pro-environmental behaviour in a zero-waste campus framework

Recycling

Mayawi Baba-Nalikant

Nor Athiyah Abdullah

Mohd Heikal Husin

Sharifah Mashita Syed-Mohamad

Mohamad Saifudin Mohamad Saleh

...

2023/4/5

SOCIALIZATION OF ENVIRONMENTAL COMMUNICATION: PRACTICE OF BYE-BYE PLASTIC BAGS FOR STUDENTS IN TANGERANG

ICCD

Rizki BRIANDANA

Yananto Mihadi PUTRA

Mohamad Saifudin Mohamad SALEH

Nindyta Aisyah DWITYAS

2022/12/15

CONCEPTUALISING MEDIA LOGIC AMONG ONLINE CLIMATE CHANGE REPORTING IN MALAYSIA

Jurnal Komunikasi Borneo (JKoB)

Tan Kwang Shean

Mohamad Saifudin Mohamad Saleh

Bahiyah Omar

2022/6/23

Sustainability communication: West vs Asia

Mohamad Saifudin Mohamad Saleh

2022/12/30

PELAPORAN BERITA COVID-19 DALAM MALAYSIAKINI DAN THE STAR

Asian Journal of Applied Communication (AJAC)

Hooi Jing Peng

Mohamad Saifudin Mohamad Saleh

2022/6/16

The Relevance of Duration in Stakeholder Collaboration to Prevent Illegal Gold Mining in Nigeria: A Mixed Methods Study

Africa Review

Naziru Alhaji Tukur

Mohamad Saifudin Mohamad Saleh

Bahiyah Omar

2022/12/7

The roles of the sharing economy in promoting sustainability communication and practices in China

Zhang Tong

Huang Miao

Mohamad Saifudin Mohamad Saleh

2022/12/30

SYMBOLIC PROCESS APPEAL IN ENERGY CORPORATE ADVERTISING: A CROSS-CULTURAL COMPARISON BETWEEN THE UNITED STATES AND MALAYSIA

International Journal of Early Childhood Special Education

Sharifah Nadiah Syed Mukhiar

Nur Atikah A Rahman

Rani Ann Balaraman

Mohamad Saifudin Mohamad Saleh

2022/5/1

Gamification and sustainable behaviour: A case study of China

Huang Miao

Mohamad Saifudin Mohamad Saleh

Izzal Asnira Zolkepli

2022/12/30

See List of Professors in Mohamad Saifudin Mohamad Saleh University(Universiti Sains Malaysia)

Co-Authors

H-index: 24
Professor Dr Jamilah Hj Ahmad

Professor Dr Jamilah Hj Ahmad

Universiti Sains Malaysia

H-index: 19
Habibah Lateh

Habibah Lateh

Universiti Sains Malaysia

H-index: 17
Bahiyah Omar

Bahiyah Omar

Universiti Sains Malaysia

H-index: 15
normalini md kassim

normalini md kassim

Universiti Sains Malaysia

H-index: 15
Ts. Dr. Mohd Heikal Husin

Ts. Dr. Mohd Heikal Husin

Universiti Sains Malaysia

H-index: 10
YANNY MARLIANA BABA ISMAIL

YANNY MARLIANA BABA ISMAIL

Universiti Sains Malaysia

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