Sharifah Nadiah Syed Mukhiar

Sharifah Nadiah Syed Mukhiar

Universiti Sains Malaysia

H-index: 7

Asia-Malaysia

About Sharifah Nadiah Syed Mukhiar

Sharifah Nadiah Syed Mukhiar, With an exceptional h-index of 7 and a recent h-index of 6 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of consumer culture, integrated marketing communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Government Crisis and Risk Communication on Covid-19 Pandemic: A Conceptual Paper

Exploring island destination competitiveness of langkawi and jeju UNESCO global geopark: Assessment from international tourists and tourism practitioners

Instafamous Social Media Influencers: Understanding their Influence on Purchase Intentions and Loyalty among Malaysian Consumers

SYMBOLIC PROCESS APPEAL IN ENERGY CORPORATE ADVERTISING: A CROSS-CULTURAL COMPARISON BETWEEN THE UNITED STATES AND MALAYSIA

THE ROLE OF PERSONAL BRANDING FOR PROFESSIONAL DIGITAL FOOT-PRINT: FACING EMPLOYER’S CYBERVETTING IN RECRUITMENT

THE IMPACT OF CONSUMER RACISM, ETHNOCENTRISM AND ANIMOSITY AMONG RACES IN MALAYSIA

Malaysian generational cohorts in the new media era: historical events and collective memory

The closure of Utusan Melayu (Malaysia) Berhad: An Analysis of Causes and Effects.

Sharifah Nadiah Syed Mukhiar Information

University

Position

___

Citations(all)

184

Citations(since 2020)

165

Cited By

34

hIndex(all)

7

hIndex(since 2020)

6

i10Index(all)

4

i10Index(since 2020)

4

Email

University Profile Page

Universiti Sains Malaysia

Google Scholar

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Sharifah Nadiah Syed Mukhiar Skills & Research Interests

consumer culture

integrated marketing communication

Top articles of Sharifah Nadiah Syed Mukhiar

Title

Journal

Author(s)

Publication Date

Government Crisis and Risk Communication on Covid-19 Pandemic: A Conceptual Paper

Jurnal Pengajian Media Malaysia

Nani Kurniasari

Sharifah Nadiah Syed Mukhiar

Suriati Saad

2023/12/1

Exploring island destination competitiveness of langkawi and jeju UNESCO global geopark: Assessment from international tourists and tourism practitioners

Tourism Planning & Development

Hasrina Mustafa

Bahiyah Omar

Sharifah Nadiah Syed Mukhiar

Ounjoung Park

Waffa Wahida Zainol

2023/11/2

Instafamous Social Media Influencers: Understanding their Influence on Purchase Intentions and Loyalty among Malaysian Consumers

International Journal of Early Childhood Special Education

Nur Atikah A Rahman

Sharifah Nadiah Syed Mukhiar

2022/5/1

SYMBOLIC PROCESS APPEAL IN ENERGY CORPORATE ADVERTISING: A CROSS-CULTURAL COMPARISON BETWEEN THE UNITED STATES AND MALAYSIA

International Journal of Early Childhood Special Education

Sharifah Nadiah Syed Mukhiar

Nur Atikah A Rahman

Rani Ann Balaraman

Mohamad Saifudin Mohamad Saleh

2022/5/1

THE ROLE OF PERSONAL BRANDING FOR PROFESSIONAL DIGITAL FOOT-PRINT: FACING EMPLOYER’S CYBERVETTING IN RECRUITMENT

International Journal of Early Childhood Special Education

Nur Atikah A Rahman

Shuhaida Md Noor

Rani Ann Balaraman

Suriati Saad

Sharifah Nadiah

...

2022/5/1

THE IMPACT OF CONSUMER RACISM, ETHNOCENTRISM AND ANIMOSITY AMONG RACES IN MALAYSIA

Asian People Journal (APJ)

Tengku Nur Ribqah Tengku Jasmi

Sharifah Nadiah Syed Mukhiar

Nur Atikah A Rahman

2022/10/31

Malaysian generational cohorts in the new media era: historical events and collective memory

Media Asia

Hasrina Mustafa

Sharifah Nadiah Syed Mukhiar

Shariffah Suraya Syed Jamaludin

Norhani Mohd Jais

2022/5/6

The closure of Utusan Melayu (Malaysia) Berhad: An Analysis of Causes and Effects.

International Journal of Early Childhood Special Education

Rani Ann Balaraman

Mohamad Saifudin Mohamad Saleh

Sharifah Nadiah Syed Mukhiar

2022/5/1

Generational trends in emerging media consumption: A COVID-19 scenario

SEARCH Journal of Media and Communication Research (SEARCH)

Norhani Mohd Jais

Hasrina Mustafa

Sharifah Nadiah Syed Mukhiar

Shariffah Suraya Syed Jamaludin

2021

Sustainable universities as brand marketing for universities: a case of Universiti Sains Malaysia

Media Watch

Mohamad Saifudin Mohamad Saleh

Normalini Md Kassim

Naziru Alhaji Tukur

Sharifah Nadiah Syed Mukhiar

Rani Ann Balaraman

2021/1/5

Covid-19 and collective memory among Malaysians: Does generation matter?

Pertanika Journal of Social Sciences & Humanities

Hasrina Mustafa

Sharifah Nadiah Syed Mukhiar

Shariffah Suraya Syed Jamaludin

Norhani Mohd Jais

2021/12/1

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Journal of marketing communications

Izzal Asnira Zolkepli

Sharifah Nadiah Syed Mukhiar

Chekfoung Tan

2021/8/18

Measuring destination competitiveness: an importance-performance analysis (IPA) of six top island destinations in South East Asia

Asia Pacific Journal of Tourism Research

Hasrina Mustafa

Bahiyah Omar

Sharifah Nadiah Syed Mukhiar

2020/3/3

Muslim ethics and sustainability guidance in islamic environmental articles: An analysis of utusan malaysia and berita harian

SEARCH Journal of Media and Communication Research

Mohamad Saifudin Mohamad Saleh

Nur Atikah A Rahman

Sharifah Nadiah Syed Mukhiar

Rani Ann Balaraman

2020

See List of Professors in Sharifah Nadiah Syed Mukhiar University(Universiti Sains Malaysia)