Harley Krohmer
Universität Bern
H-index: 24
Europe-Switzerland
Top articles of Harley Krohmer
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Double-Edged Sword of Brand Purpose in Times of Criticism: Fostering a Protective Halo and Precipitating Expectations | Jonathan Tim Matzinger Clemens Luis Ammann Salome Nina Näpfli Harley Krohmer | 2024 | |
Investigating the True Effect of Corporate Reputation on Firm Performance Disentangling the Measurement Jungle | Jonathan Tim Matzinger Clemens Luis Ammann Harley Krohmer Andreas Hediger Salome Nina Näpfli | 2023/5/26 | |
Succeeding in competitive arenas with arena-relevant marketing capabilities | European Journal of Marketing | Elena Ehrensperger Daria Greenberg Harley Krohmer Felix Nagel Wayne Hoyer | 2022/2/2 |
A de-biased direct question approach to measuring consumers' willingness to pay | International journal of research in marketing | Reto Hofstetter Klaus M Miller Harley Krohmer Z John Zhang | 2021/3/1 |
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand | Clemens Luis Ammann Andrea Giuffredi-Kähr Bettina Nyffenegger Harley Krohmer Wayne David Hoyer | 2020/5/27 | |
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? | Journal of brand management | Daria Greenberg Elena Ehrensperger Michael Schulte-Mecklenbeck Wayne D Hoyer Z John Zhang | 2020/3 |
A Typology of Consumer Brand Defenders | Clemens Luis Ammann Andrea Giuffredi-Kähr Bettina Nyffenegger Harley Krohmer Wayne David Hoyer | 2020/2/14 | |
Continuing to Broaden the Marketing Concept: Making the World a Better Place | Dawn Iacobucci | 2020/9/17 | |
Creepiness in Personalized Online Advertising | Alisa Petrova Lucia Andrea Malär Harley Krohmer Wayne David Hoyer Mansur Khamitov | 2020 | |
The retirement planning crisis: finding a way out with a consumer behavior perspective | Wayne D Hoyer Harley Krohmer | 2020/9/17 | |
What really matters for startups in luxury: entrepreneurial luxury excellence | Journal of Research in Marketing and Entrepreneurship | Elena Ehrensperger Daria Erkhova Aparna Yadavalli Harley Krohmer | 2020/7/8 |
Co-Authors
