Z. john zhang
University of Pennsylvania
H-index: 39
North America-United States
Top articles of Z. john zhang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Consumer preferences and firm technology choice | International Journal of Research in Marketing | Yi Liu Pinar Yildirim Z John Zhang | 2024/3/1 |
Retail Buyer and Manufacturer Influence | Management Science | Upender Subramanian Z John Zhang | 2024/2/5 |
Less is more: A theory of minimalist luxury | Journal of Economics & Management Strategy | Z Jessie Liu Pinar Yildirim Z John Zhang | 2024/1 |
Willingness to Pay Measurement Approaches | Willingness to Pay Measurement Approaches (July 13, 2023) | Klaus M Miller Z John Zhang | 2023/7/13 |
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? | Z John Zhang | 2023/3/1 | |
Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing | Marketing Letters | Reto Hofstetter Emanuel de Bellis Leif Brandes Melanie Clegg Cait Lamberton | 2022/7/29 |
Implications of revenue models and technology for content moderation strategies | Marketing Science | Yi Liu Pinar Yildirim Z John Zhang | 2022/7 |
A theory of maximalist luxury | Journal of Economics & Management Strategy | Zhenqi Liu Pinar Yildirim Z John Zhang | 2022/4 |
Succeeding in competitive arenas with arena-relevant marketing capabilities | European Journal of Marketing | Elena Ehrensperger Daria Greenberg Harley Krohmer Felix Nagel Wayne Hoyer | 2022/2/2 |
Social media, content moderation, and technology | arXiv preprint arXiv:2101.04618 | Yi Liu Pinar Yildirim Z John Zhang | 2021/1/12 |
Retail buyer and manufacturer kickback | Retail Buyer and Manufacturer Kickback (May 17, 2021) | Upender Subramanian Z John Zhang | 2021/5/17 |
A de-biased direct question approach to measuring consumers' willingness to pay | International journal of research in marketing | Reto Hofstetter Klaus M Miller Harley Krohmer Z John Zhang | 2021/3/1 |
Pricing luxury goods: More art than science | Denise Dahlhoff Z John Zhang | 2020/4/2 | |
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury? | Journal of brand management | Daria Greenberg Elena Ehrensperger Michael Schulte-Mecklenbeck Wayne D Hoyer Z John Zhang | 2020/3 |
A theory of minimalist luxury | Z Jessie Liu Pinar Yildirim Jogn Zhang | 2020 |
