ProfessorsProfessors of Colorado State UniversityJoseph Cannon

Joseph Cannon

Colorado State University

H-index: 28

North America-United States

About Joseph Cannon

Joseph Cannon, With an exceptional h-index of 28 and a recent h-index of 21 (since 2020), a distinguished researcher at Colorado State University, specializes in the field of B2B Marketing, Buyer-seller relationships, cross-cultural.

His recent articles reflect a diverse array of research interests and contributions to the field:

Purpose orientation: An emerging theory transforming business for a better world

Blended learning in principles of marketing: The effects of student differences on student performance

Essentials of Marketing

Essentials of marketing: A marketing strategy planning approach

The nature of commitment in buyer–supplier relationships

Joseph Cannon Information

University	Colorado State University
Position	Professor of Marketing
Citations(all)	24905
Citations(since 2020)	5847
Cited By	22108
hIndex(all)	28
hIndex(since 2020)	21
i10Index(all)	33
i10Index(since 2020)	25
Email	Access Email
University Profile Page	Colorado State University
Google Scholar	View Google Scholar Profile

Joseph Cannon Skills & Research Interests

B2B Marketing

Buyer-seller relationships

cross-cultural

Top articles of Joseph Cannon

Title	Journal	Author(s)	Publication Date
Purpose orientation: An emerging theory transforming business for a better world	Journal of the Academy of Marketing Science	Christopher P Blocker Joseph P Cannon Jonathan Z Zhang	2024/1/11
Blended learning in principles of marketing: The effects of student differences on student performance	Journal of Marketing Education	Joseph P Cannon Ritu Lohtia Brianna JeeWon Paulich	2023/4
Essentials of Marketing		Paul Baines Chris Fill Kelly Page	2013
Essentials of marketing: A marketing strategy planning approach		William D Perreault Jr Joseph P Cannon E Jerome McCarthy	2021
The nature of commitment in buyer–supplier relationships	Journal of Inter-organizational Relationships	Masato Abe Joseph P Cannon Tasman D Smith	2021/10/2