Klaus M. Miller
Goethe-Universität Frankfurt am Main
H-index: 12
Europe-Germany
Top articles of Klaus M. Miller
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Using the Dual-Privacy Framework to Understand Consumers' Perceived Privacy Violations Under Different Firm Practices in Online Advertising | arXiv preprint arXiv:2403.03612 | Kinshuk Jerath Klaus M Miller | 2024/3/6 |
Paying for Privacy: Pay-or-Tracking Walls | arXiv preprint arXiv:2403.03610 | Timo Mueller-Tribbensee Klaus M Miller Bernd Skiera | 2024/3/6 |
Economic consequences of online tracking restrictions: evidence from cookies | International Journal of Research in Marketing | Klaus M Miller Bernd Skiera | 2023/10/20 |
Willingness to Pay Measurement Approaches | Willingness to Pay Measurement Approaches (July 13, 2023) | Klaus M Miller Z John Zhang | 2023/7/13 |
The Economic Value of User Tracking for Publishers | arXiv preprint arXiv:2303.10906 | René Laub Klaus M Miller Bernd Skiera | 2023/3/20 |
Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment | Available at SSRN 4065098 | Klaus M Miller Navdeep S Sahni Avner Strulov-Shlain | 2023 |
The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking | Kieran Xuereb Simon Grima Frank Bezzina Andre Farrugia Pierpaolo Marano | 2019 | |
How does the adoption of ad blockers affect news consumption? | Journal of Marketing Research | Shunyao Yan Klaus M Miller Bernd Skiera | 2022/10 |
The impact of privacy laws on online user behavior | HEC Paris Research Paper | Julia Schmitt Klaus M Miller Bernd Skiera | 2022/3/30 |
Special Session:“Marketing Analytics and Privacy” | Rene Laub PK Kannan Michael Platzer | 2021 | |
A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay | International journal of research in marketing | Reto Hofstetter Klaus M Miller Harley Krohmer Z John Zhang | 2021/3/1 |
How much ad viewability is enough? the effect of display ad viewability on advertising effectiveness | arXiv preprint arXiv:2008.12132 | Christina Uhl Nadia Abou Nabout Klaus Miller | 2020/8/26 |
Economic value of data | Efl insights: an elf-the Data Science Institute publication | Rene Laub Klaus Matthias Miller Bernd Skiera | 2020 |
Co-Authors
