ProfessorsProfessors of University of AkronFederico de Gregorio

Federico de Gregorio

University of Akron

H-index: 12

North America-United States

About Federico de Gregorio

Federico de Gregorio, With an exceptional h-index of 12 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Akron, specializes in the field of advertising, product placement, interactive marketing, psychology.

His recent articles reflect a diverse array of research interests and contributions to the field:

Creativity–help or hindrance? The impact of product review creativity on perceived helpfulness

THE EFFECTS OF THINKING STYLES ON EVALUATIONS OF PRODUCTS ENDORSED BY SOCIAL MEDIA INFLUENCERS

Pseudo-reviews: Conceptualization and consumer effects of a new online phenomenon

Are advertising agency creatives more creative than anyone else? An exploratory test of competing predictions

A consumer socialization approach to understanding advertising avoidance on social media

Federico de Gregorio Information

University	University of Akron
Position	Associate Professor of Marketing
Citations(all)	1137
Citations(since 2020)	463
Cited By	836
hIndex(all)	12
hIndex(since 2020)	10
i10Index(all)	12
i10Index(since 2020)	10
Email	Access Email
University Profile Page	University of Akron
Google Scholar	View Google Scholar Profile

Federico de Gregorio Skills & Research Interests

advertising

product placement

interactive marketing

psychology

Top articles of Federico de Gregorio

Title	Journal	Author(s)	Publication Date
Creativity–help or hindrance? The impact of product review creativity on perceived helpfulness	Computers in Human Behavior	Deepak S Kumar Sangeetha Gunasekar Keyoor Purani Federico de Gregorio	2024/7/1
THE EFFECTS OF THINKING STYLES ON EVALUATIONS OF PRODUCTS ENDORSED BY SOCIAL MEDIA INFLUENCERS	American Academy of Advertising. Conference. Proceedings (Online)	Sydney Chinchanachokchai Federico de Gregorio Prerna A Narayanan	2021
Pseudo-reviews: Conceptualization and consumer effects of a new online phenomenon	Computers in Human Behavior	Federico de Gregorio Alexa K Fox Hye Jin Yoon	2021/1/1
Are advertising agency creatives more creative than anyone else? An exploratory test of competing predictions	Journal of Advertising	Federico de Gregorio Kasey Windels	2020/8/13
A consumer socialization approach to understanding advertising avoidance on social media	Journal of Business Research	Sydney Chinchanachokchai Federico de Gregorio	2020/3/1