Sydney Chinchanachokchai
University of Akron
H-index: 9
North America-United States
Top articles of Sydney Chinchanachokchai
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Using gay models in mainstream media: an expanded match-up hypothesis perspective | Journal of Consumer Marketing | Sydney Chinchanachokchai Nancy Hanson-Rasmussen Ronald J Faber | 2023/1/16 |
FACTORS INFLuENCING JOB STRESS: EVIDENCE FROM TELLERS IN CAMBODIA | Wanamina Bostan Ali Long Kim Siwarit Pongsakornrungsilp Sydney Chinchanachokchai | 2023 | |
Exploring the recipients' attitudes and behaviors toward gift-giving: a cross-cultural comparison between Thailand and the USA | Asia Pacific Journal of Marketing and Logistics | Theeranuch Pusaksrikit Sydney Chinchanachokchai | 2023/11/2 |
The Influence of Social Media Influencers (SMI) on The Pro-Environmental Behavior of Thai Generation Y Regarding the Purchase of Electric Vehicles | ABAC Journal | Teerada Cattapan Supicha Vilaisri Sydney Chinchanachokchai | 2023/4/17 |
Teaching eye-tracking and facial expression analysis technology in an online marketing research class | Marketing Education Review | Sydney Chinchanachokchai James McKelvey | 2023/4/3 |
Rethinking sustainable tourism management: Learning from the COVID-19 pandemic to co-create future of krabi tourism, Thailand | Sustainability | Pimlapas Pongsakornrungsilp Siwarit Pongsakornrungsilp Akawut Jansom Sydney Chinchanachokchai | 2022/9/10 |
Impact of teacher encouragement on children’s consumption and non-eating behaviour in a Wisconsin elementary school vegetable snack programme | Health Education Journal | Sydney Chinchanachokchai Eric M Jamelske Erin Vernon | 2022/4 |
Angry birds vs. sudoku: how different types of tasks in multitasking affect ad memory and mind wandering | Journal of Current Issues & Research in Advertising | Sydney Chinchanachokchai Brittany RL Duff Ronald J Faber | 2021/10/2 |
THE EFFECTS OF THINKING STYLES ON EVALUATIONS OF PRODUCTS ENDORSED BY SOCIAL MEDIA INFLUENCERS | American Academy of Advertising. Conference. Proceedings (Online) | Sydney Chinchanachokchai Federico de Gregorio Prerna A Narayanan | 2021 |
Cultural differences in gift recipients’ attitude and behavior toward disliked gifts | Journal of Consumer Marketing | Theeranuch Pusaksrikit Sydney Chinchanachokchai | 2021/8/11 |
A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations | Journal of Retailing and Consumer Services | Sydney Chinchanachokchai Pipat Thontirawong Punjaporn Chinchanachokchai | 2021/7/1 |
Teaching artificial intelligence and machine learning in marketing | Marketing Education Review | Pipat Thontirawong Sydney Chinchanachokchai | 2021/4/3 |
Write your own luck campaign: Pentel’s successful advertising strategy based on superstitious beliefs in Thailand | Journal of advertising education | Punjaporn Chinchanachokchai Sydney Chinchanachokchai | 2021/11 |
The role of self-construal in romantic gift posting across Social Networking Sites | Computers in Human Behavior | Sydney Chinchanachokchai Theeranuch Pusaksrikit | 2021/4/1 |
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers | International Journal of Research in Marketing | Minkyung Koo Sharon Shavitt Ashok K Lalwani Sydney Chinchanachokchai | 2020/12/1 |
Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content | International Journal of Advertising | Sydney Chinchanachokchai Brittany RL Duff Ronald J Faber | 2020/7/3 |
A consumer socialization approach to understanding advertising avoidance on social media | Journal of Business Research | Sydney Chinchanachokchai Federico de Gregorio | 2020/3/1 |
CROSS-CULTURAL DIFFERENCES IN ROMANTIC GIFT POSTING ACROSS VARIOUS SOCIAL MEDIA PLATFORMS | American Academy of Advertising. Conference. Proceedings (Online) | Sydney Chinchanachokchai Theeranuch Pusaksrikit | 2020 |
Co-Authors
