Daniel K. Maduku (PhD)
University of Johannesburg
H-index: 15
Africa-South Africa
Top articles of Daniel K. Maduku (PhD)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences | Industrial Marketing Management | Daniel K Maduku | 2024/5/1 |
Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations | Future Business Journal | Thabang E Mofokeng Steven Mbeya Daniel K Maduku | 2024/2/19 |
How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus | Journal of Retailing and Consumer Services | Daniel K Maduku | 2024/1/1 |
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety | Journal of Retailing and Consumer Services | Daniel K Maduku Mercy Mpinganjira Nripendra P Rana Philile Thusi Aobakwe Ledikwe | 2023/3/1 |
Modeling condom brand loyalty of young South African adults–an expectancy confirmation perspective | Journal of Nonprofit & Public Sector Marketing | Emile Saker Nkwei Mornay Roberts-Lombard Daniel Kofi Maduku | 2023/2/27 |
Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs: A Two-Country Study | Journal of Electronic Commerce in Organizations (JECO) | Michael Joshua Ayawei Mpho Raborife Daniel K Maduku | 2023/1/1 |
The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation | International Journal of Internet Marketing and Advertising | Beate E Stiehler-Mulder Daniel K Maduku | 2023 |
Understanding binge drinking quitting intention and behaviour using an extended TPB | Social Marketing Quarterly | Zivai M Machaka-Mare Mercy Mpinganjira Daniel K Maduku | 2023/6 |
Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa | Journal of Retailing and Consumer Services | Daniel K Maduku Philile Thusi | 2023/1/1 |
Understanding family takaful purchase behaviour: the roles of religious obligation and gender | Journal of Financial Services Marketing | Daniel K Maduku Steven Mbeya | 2023/3/4 |
Components of the Mobile Social Networking Sites Addiction Scale and Its Relationship with Social Overload and Religiosity | Global Business Review | Daniel K Maduku | 2022/4/26 |
Relational Benefits as Predictors of Relationship Quality Outcomes in Online Retailing | Journal of Electronic Commerce in Organizations (JECO) | Daniel K Maduku Ryan L Mathaba | 2022/1/1 |
Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter? | International Journal of E-Services and Mobile Applications (IJESMA) | Daniel K Maduku Emad A Abu-Shanab | 2022/1/1 |
A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa | Social Marketing Quarterly | Emile Saker Nkwei Mornay Roberts-Lombard Daniel Kofi Maduku | 2022/9 |
Applied Strategic Marketing | Adele Berndt Mercy Mpinganjira Johan Wilhelm Strydom | 2021 | |
Foreign firms’ cross-cultural competence and pro-domestic purchasing behaviours: How relevant are social norms? | Global Business Review | Daniel K Maduku Fhumulani R Phadziri | 2021 |
Antecedents of mobile marketing adoption by SMEs: Does industry variance matter? | Journal of Organizational Computing and Electronic Commerce | Daniel K Maduku | 2021/7/3 |
Water conservation campaigns in an emerging economy: how effective are they? | International Journal of Advertising | Daniel K Maduku | 2021/5/21 |
South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective | Computers in Human Behavior | Philile Thusi Daniel K Maduku | 2020/10/1 |
Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns | International Journal of Nonprofit and Voluntary Sector Marketing | Daniel K Maduku | 2020/2 |
Co-Authors
