Mercy Mpinganjira
University of Johannesburg
H-index: 27
Africa-South Africa
Top articles of Mercy Mpinganjira
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes | Aslib Journal of Information Management | Ernest Emeka Izogo Mercy Mpinganjira | 2024/3/21 |
Electronic word of mouth by potential customers: A prepurchase behavioural perspective | The Retail and Marketing Review | Rufaro Kelvin Major Mercy Mpinganjira | 2023/12/1 |
Beyond sustainable consumption practices: Linking organic food consumption to hedonic and eudaimonic well-being | Appetite | Paul Blaise Issock Issock Mercy Mpinganjira Mornay Roberts-Lombard | 2023/9/1 |
Understanding binge drinking quitting intention and behaviour using an extended TPB | Social Marketing Quarterly | Zivai M Machaka-Mare Mercy Mpinganjira Daniel K Maduku | 2023/6 |
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety | Journal of Retailing and Consumer Services | Daniel K Maduku Mercy Mpinganjira Nripendra P Rana Philile Thusi Aobakwe Ledikwe | 2023/3/1 |
Digital transformation under COVID-19: A Bibliometric Study and future research agenda | Procedia Computer Science | Samuel Fosso Wamba Sibukele Gumbo Hossana Twinomurinzi Kelvin Bwalya Mercy Mpinganjira | 2023/1/1 |
Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review | Asphat Muposhi Mercy Mpinganjira Marius Wait | 2022/3 | |
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement | Journal of Travel Research | Ernest Emeka Izogo Mercy Mpinganjira Heikki Karjaluoto Hongfei Liu | 2022/11 |
Is the use of green shopping bags gendered? Evidence from a gender equality conscious emerging market | International Journal of Sustainable Society | Asphat Muposhi Mercy Mpinganjira Marius Wait Paul Blaise Issock Issock | 2022 |
The influence of economic and non-economic satisfaction on formalization, specific investments, and dependence in B2B relationships | Operations and Supply Chain Management: An International Journal | Carlos Ferro-Soto Carmen Padin Mercy Mpinganjira Goran Svensson Nils Hogevold | 2022/8/21 |
Social media customer behavioral engagement and loyalty among hotel patrons: does customer involvement matter? | International Journal of Tourism Cities | Ernest Emeka Izogo Mercy Mpinganjira | 2022/8/10 |
Somewhat pushy but effective: the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products | Journal of Research in Interactive Marketing | Ernest Emeka Izogo Mercy Mpinganjira | 2022/7/12 |
Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria | Ernest Emeka Izogo Austin Chinonso Eze Mercy Mpinganjira | 2022/6/30 | |
Virtue ethics in buyer-supplier relationships: a South African study | International Journal of Business Governance and Ethics | Mercy Mpinganjira Mornay Roberts-Lombard Göran Svensson | 2021 |
Trying to recycle domestic waste and feelings of guilt: a moderated mediation model applied to South African households | Sustainable Production and Consumption | Paul Blaise Issock Issock Mercy Mpinganjira Mornay Roberts-Lombard | 2021/7/1 |
A seller perspective on economic and non-economic satisfaction as precursors to formalisation, specific investments and dependence in business relationships | International Journal of Physical Distribution & Logistics Management | Nils M Høgevold Gøran Svensson Mercy Mpinganjira | 2021/4/2 |
Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach | Australian Journal of Environmental Education | Asphat Muposhi Mercy Mpinganjira Marius Wait | 2021/11 |
Efficacy of plastic shopping bag tax as a governance tool: Lessons for South Africa from Irish and Danish success stories | Acta Commercii-Independent Research Journal in the Management Sciences | Asphat Muposhi Mercy Mpinganjira Marius Wait | 2021/1/25 |
Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value | International Journal of Emerging Markets | Ernest Emeka Izogo Mathias Egede Elom Mercy Mpinganjira | 2021/7/22 |
Applied Strategic Marketing | Adele Berndt Mercy Mpinganjira Johan Wilhelm Strydom | 2021 |
Co-Authors
