Prof. Helen Inseng Duh (PhD)
University of the Witwatersrand
H-index: 13
Africa-South Africa
Top articles of Prof. Helen Inseng Duh (PhD)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Determinants of young adults' slow fashion attitudes and idea adoption intentions in Canada, China and South Africa | International Journal of Emerging Markets | Dan Shao Helen Inseng Duh Hong Yu Marike Venter de Villiers Vladimira Steffek | 2024/1 |
Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories' explanations | International Journal of Technology Marketing | Helen Inseng Duh Frank Akasreku | 2024 |
Social Media and Africa's Public Sector: Perspectives on Contemporary Issues | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/5 | |
Grocery retailer's brand performances from brand personalities and marketing offerings | International Journal of Retail & Distribution Management | Helen Inseng Duh Oliver Pwaka | 2023/8/10 |
Exploring Facets of Africa’s Public Sector’s Dance with Social Media | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
Internal branding of a university business through building and gaining from employee-based brand equity | Journal of African Business | Helen Inseng Duh Helen Uzezi Wara | 2023/7/26 |
Democracy and Use of Social Media by Public Sector Organisations in Africa | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT | Global Marketing Conference | Helen Inseng Duh Thembekile Mayayise | 2023/7 |
Overview of Social Media and Africa’s Public Sector | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
Social Media and E-Government Services in Africa | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
Catalysts for Social Media Adoption in the Public Sector in Africa | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
The Way Forward for the Use of Social Media in the Public Sector in Africa | Eric Kwame Adae Kojo Kakra Twum Robert Ebo Hinson Helen Inseng Duh Doreen Anyamesem Odame | 2023/4/6 | |
The tension between SMEs’ Growth and sustainability in emerging and developed countries’ internationalization: towards a conceptual model | Sustainability | David Coldwell Robert Venter Tasneem Joosub Helen Duh | 2022/4/8 |
A Framework to Examine the Outcomes of University Brand Personality | 2022 INTERNATIONAL BUSINESS CONFERENCE | Aaron Koopman Helen Duh Neo Ligaraba | 2022 |
Measuring the Sources and Outcomes of Customer Based Brand Equity in a Service Industry. | African Journal of Business & Economic Research | Imoh Uford Helen Inseng Duh | 2021/6/1 |
Drivers of middle-class consumers’ green appliance attitude and purchase behavior: A multi-theory application | Social Marketing Quarterly | Nombulelo Dilotsotlhe Helen Inseng Duh | 2021/6 |
Millennials’ socio-psychology and blood donation intention developed from social media communications: A survey of university students | Telematics and Informatics | Helen Inseng Duh Nandi Dabula | 2021/5/1 |
Chinese Millenials' happiness and materialism: Explanations from two life‐course theories, self‐esteem, and money‐attitudes | Journal of Consumer Affairs | Helen Inseng Duh Hong Yu Yuefeng Ni | 2021/12 |
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials | International Journal of Internet Marketing and Advertising | Helen Inseng Duh | 2021 |
