Beate Stiehler / Stiehler-Mulder
University of Johannesburg
H-index: 8
Africa-South Africa
Top articles of Beate Stiehler / Stiehler-Mulder
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Re-Tale”: Proposing A Fifth Principle in The Sustainable Fashion Retail Story | The Thinker | Beate Stiehler-Mulder Thea Tselepis | 2023/6/5 |
The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation | International Journal of Internet Marketing and Advertising | Beate E Stiehler-Mulder Daniel K Maduku | 2023 |
Securing delight and loyalty in a market with low switching costs | European Business Review | Kebone Agnes Mntande Beate Stiehler‐Mulder Mornay Roberts-Lombard | 2022/6/10 |
Customer loyalty in a highly competitive market: An investigation of the mobile prepaid sector | 2022 INTERNATIONAL BUSINESS CONFERENCE | Ms Kedibone Mntande Mornay Roberts-Lombard Beate Stiehler-Mulder | 2022 |
Investigating the drivers of trust perceptions of black young adult banking customers in South Africa | Journal of Contemporary Management | KT Matlala Mornay Roberts-Lombard Beate E Stiehler-Mulder | 2021/1/1 |
Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy | Cogent Business & Management | Aobakwe Ledikwe Beate Stiehler-Mulder Mornay Roberts-Lombard | 2020/1/1 |
Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa | Acta Commercii | Beate E Stiehler-Mulder Mornay Roberts-Lombard Mpho Hlefana | 2020/1/1 |
The application of DICTION to analyse qualitative data: A luxury brand perspective. | Acta Commercii | Beate E Stiehler-Mulder | 2020 |
Co-Authors
