Debbie Ellis

About Debbie Ellis

Debbie Ellis, With an exceptional h-index of 14 and a recent h-index of 12 (since 2020), a distinguished researcher at University of KwaZulu-Natal, specializes in the field of marketing, eco-consumers, social marketing, young consumers, wine marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Organic consumption as a means to achieve sustainable development goals and agenda 2063

Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates

Social Enterprise Consumers: The Case of South African Organic Produce Consumers

A systematic review of socio-technical gender bias in AI algorithms

Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension

The nature and extent of environmental sustainability advertising in magazines in a developing market

Knowledge sharing enablers in small business networks

Disrupting Norms: Reflections on the Challenges and Response Strategies in a Marketing Programme Due to COVID-19

Debbie Ellis Information

University

Position

___

Citations(all)

930

Citations(since 2020)

709

Cited By

441

hIndex(all)

14

hIndex(since 2020)

12

i10Index(all)

22

i10Index(since 2020)

17

Email

University Profile Page

Google Scholar

Debbie Ellis Skills & Research Interests

marketing

eco-consumers

social marketing

young consumers

wine marketing

Top articles of Debbie Ellis

Title

Journal

Author(s)

Publication Date

Organic consumption as a means to achieve sustainable development goals and agenda 2063

Sustainable Development

Sandile Mkhize

Debbie Ellis

2024/3/17

Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates

Corporate Social Responsibility and Environmental Management

Simphiwe Lincon Hlophe

Debbie Ellis

2024/1

Social Enterprise Consumers: The Case of South African Organic Produce Consumers

Sandile Sandile Mkhize

Debbie Ellis

2023

A systematic review of socio-technical gender bias in AI algorithms

Paula Hall

Debbie Ellis

2023/11/8

Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension

Young Consumers

Shana Axcell

Debbie Ellis

2023/1/5

The nature and extent of environmental sustainability advertising in magazines in a developing market

International Journal of Innovation and Sustainable Development

Sibusiso Ndlovu

Debbie Ellis

2022

Knowledge sharing enablers in small business networks

International Journal of Knowledge Management (IJKM)

Paula Hall

Debbie Ellis

Brian McArthur

2022/1/1

Disrupting Norms: Reflections on the Challenges and Response Strategies in a Marketing Programme Due to COVID-19

Progressio

Debbie Ellis

Sibusiso Ndlovu

2021

Extent and Nature of Green Advertising in Magazines in South Africa: A Content Analysis

Book of Abstracts ARTEM OCC 2020 Edition

Sibusiso Ndlovu

Debbie Ellis

2020

The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract

Treneya Reddy

Debbie Ellis

2020

How ecologically conscious are South African consumers

NH Mkhize

D Vigar-Ellis

2020

Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Journal of Cleaner Production

Sandile Mkhize

Debbie Ellis

2020/1/1

Finding common ground: mapping the nomological networks of sustainability constructs for improved social marketing

Sustainability Science

Harry Beachcroft-Shaw

Debbie Ellis

2020/5

See List of Professors in Debbie Ellis University(University of KwaZulu-Natal)