Dana L. Alden

Dana L. Alden

University of Hawaii at Manoa

H-index: 37

North America-United States

About Dana L. Alden

Dana L. Alden, With an exceptional h-index of 37 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Hawaii at Manoa, specializes in the field of Sustainable Marketing, Healthcare Decision Making, Culture, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reprint: How Perceived Brand Globalness Creates Brand Value

The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead

Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

The coalescence effect: How a combination of foreign and local appeals enhances customer engagement through perceived brand globalness

A Call for Research on Climate Adaptive Products

Family involvement in medical decision making in Europe and the United States: a replication and extension in five countries

Improving shared decision making in latino men with prostate cancer: A thematic analysis

Dana L. Alden Information

University

Position

William R. Johnson Jr. Distinguished Professor Shidler College of Business

Citations(all)

11130

Citations(since 2020)

3560

Cited By

9178

hIndex(all)

37

hIndex(since 2020)

23

i10Index(all)

52

i10Index(since 2020)

35

Email

University Profile Page

University of Hawaii at Manoa

Google Scholar

View Google Scholar Profile

Dana L. Alden Skills & Research Interests

Sustainable Marketing

Healthcare Decision Making

Culture

Branding

Top articles of Dana L. Alden

Title

Journal

Author(s)

Publication Date

Reprint: How Perceived Brand Globalness Creates Brand Value

Jan-Benedict EM Steenkamp

Rajeev Batra

Dana L Alden

2024/3/13

The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

Journal of International Consumer Marketing

Jaisang Kim

Sakawrat Kitkuakul

Dana L Alden

2024/1/11

How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead

Journal of international business studies

Jan-Benedict EM Steenkamp

Rajeev Batra

Dana L Alden

2003/1/1

Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

Journal of Advertising

Angeline Nariswari

Qimei Chen

Dana L Alden

2023/7/25

The coalescence effect: How a combination of foreign and local appeals enhances customer engagement through perceived brand globalness

Journal of International Marketing

Miao Hu

Jie Chen

Dana L Alden

Qimei Chen

2023/3

A Call for Research on Climate Adaptive Products

Journal of Sustainable Marketing

Dana L Alden

2023

Family involvement in medical decision making in Europe and the United States: a replication and extension in five countries

Social Science & Medicine

Sebastian Scherr

Doreen Reifegerste

Florian Arendt

Julia CM van Weert

Dana L Alden

2022/5/1

Improving shared decision making in latino men with prostate cancer: A thematic analysis

Joaquin Michel

Jorge Ballon

Sarah E Connor

David C Johnson

Jonathan Bergman

...

2021/5

Differences in implementation outcomes of a shared decision-making program for men with prostate cancer between an academic medical center and county health care system

Medical Decision Making

Kevin D Li

Christopher S Saigal

Megha D Tandel

Lorna Kwan

Moira Inkelas

...

2021/2

The time is right for the journal of sustainable marketing and your involvement is critical

Journal of Sustainable Marketing

Dana L Alden

2021

Improving patient preparedness and confidence in discussing advance directives for end-of-life care with health care providers in the United States and Japan

Medical Decision Making

John M Friend

Dana L Alden

2021/1

Managing negative word-of-mouth: the interplay between locus of causality and social presence

Journal of Services Marketing

Yi He

Ilyoung Ju

Qimei Chen

Dana L Alden

Hong Zhu

...

2019/12/19

See List of Professors in Dana L. Alden University(University of Hawaii at Manoa)

Co-Authors

H-index: 91
Jan-Benedict E.M. Steenkamp

Jan-Benedict E.M. Steenkamp

University of North Carolina at Chapel Hill

H-index: 51
Rajeev Batra

Rajeev Batra

University of Michigan-Dearborn

H-index: 51
Venkat Ramaswamy

Venkat Ramaswamy

University of Michigan

H-index: 35
Qimei Chen

Qimei Chen

University of Hawaii at Manoa

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