Qimei Chen
University of Hawaii at Manoa
H-index: 35
North America-United States
Top articles of Qimei Chen
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns | Journal of Advertising | Angeline Nariswari Qimei Chen Dana L Alden | 2023/7/25 |
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness | Journal of International Marketing | Miao Hu Jie Chen Dana L Alden Qimei Chen | 2023/3 |
(Em) powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs | Journal of Business Research | Qimei Chen Yi He Miao Hu Daoji Li | 2023/12/1 |
Understanding guests’ evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals | International Journal of Hospitality Management | Qimei Chen Miao Hu Yi He Ingrid Lin Anna S Mattila | 2022/7/1 |
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay | Information & Management | Ya You Yi He Qimei Chen Miao Hu | 2021/3/1 |
Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM | Journal of Business Research | Yi He Ya You Qimei Chen | 2020/9/1 |
Navigating relationship norms: An exploration of how content strategies improve brand valuation over time | Journal of Advertising | Qimei Chen Yi He Miao Hu Jaisang Kim | 2020/8/7 |
Better than sex: further development and validation of the consumption gender scale | Journal of Consumer Marketing | Attila Pohlmann Qimei Chen | 2020/3/2 |
It pays off to be authentic: An examination of direct versus indirect brand mentions on social media | Journal of Business Research | Miao Hu Jie Chen Qimei Chen Wei He | 2020/9/1 |
