Alain d'Astous
HEC Montréal
H-index: 47
North America-Canada
Top articles of Alain d'Astous
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Self‐gift giving and satisfaction with life: A behavioural tendency perspective | International Journal of Consumer Studies | Alain d’Astous Dania Mouakhar‐Klouz | 2022/1 |
Socialization of cultural consumers in the family: A synthesis of 50 years of marketing research | André Courchesne Alain d'Astous François Colbert | 2021/4/1 | |
Cosmopolitanism as a Basis for International Market Segmentation. | Journal of Marketing Trends (1961-7798) | Alain d'Astous Lilia Boujbel Francis Charrette | 2021/1/1 |
The impact of responsible food packaging perceptions on naturalness and healthiness inferences, and consumer buying intentions | Foods | Alain d’Astous JoAnne Labrecque | 2021/10/5 |
Consumer behaviour and the arts: a marketing perspective | François Colbert Alain d’Astous | 2021/9/30 | |
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation | Alain d’Astous François Anthony Carrillat Audrey Przybysz | 2021/5/30 | |
Country image effects in the era of protectionism | Journal of International Consumer Marketing | Francis Charette Alain d’Astous | 2020/8/7 |
Co-Authors
