Antonella Caru

About Antonella Caru

Antonella Caru, With an exceptional h-index of 25 and a recent h-index of 17 (since 2020), a distinguished researcher at Università Commerciale Luigi Bocconi, specializes in the field of Services marketing, experiential marketing, consumer experience, arts and cultural managements.

His recent articles reflect a diverse array of research interests and contributions to the field:

Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos.

4 Embracing Diversity and Body Positivity

Nuove modelli di consumo: il caso FAI

Nuove esperienze di consumo il caso FAI

de consommation

Capire il fruitore delle arti. L’errore di sottovalutazione della Customer Experience

Understanding the arts customer

Experiencing consumption: Appropriating and marketing experiences

Antonella Caru Information

University

Position

___

Citations(all)

5927

Citations(since 2020)

2168

Cited By

4673

hIndex(all)

25

hIndex(since 2020)

17

i10Index(all)

42

i10Index(since 2020)

21

Email

University Profile Page

Università Commerciale Luigi Bocconi

Google Scholar

View Google Scholar Profile

Antonella Caru Skills & Research Interests

Services marketing

experiential marketing

consumer experience

arts and cultural managements

Top articles of Antonella Caru

Title

Journal

Author(s)

Publication Date

Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos.

International Journal of Arts Management

Antonella Carù

Bernard Cova

Zannie Voss

2023/10/1

4 Embracing Diversity and Body Positivity

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture

Stefano Prestini

Stefania Borghini

Antonella Carù

2023/6/16

Nuove modelli di consumo: il caso FAI

ECONOMIA & MANAGEMENT

Andrea Rurale

Antonella Carù

Piergiacomo Mion Dalle Carbonare

2022

Nuove esperienze di consumo il caso FAI

Economia & management: la rivista della Scuola di Direzione Aziendale dell'Università L. Bocconi

Andrea Rurale

Antonella Carú

2022

de consommation

ANTONELLA CARÙ

BERNARD COVA

2022

Capire il fruitore delle arti. L’errore di sottovalutazione della Customer Experience

Antonella Carù

Manuel Cuadrado

2021

Understanding the arts customer

Managing the Cultural Business: Avoiding Mistakes, Finding Success

Antonella Carù

Manuel Cuadrado-García

2020/11/23

Experiencing consumption: Appropriating and marketing experiences

Antonella Carù

Bernard Cova

2020/5/4

Management delle istituzioni artistiche e culturali-II edizione

Antonella Carù

Severino Salvemini

2020/4/28

4 Benefits, Needs and Offer System

Management of Cultural Firms

Armando Cirrincione

Antonella Carù

2020/3/27

The impact of technology on visitor immersion in art exhibitions: Evidence from the Modigliani Art Experience exhibition

Antonella Carú

Piergiacomo Mion Dalle Carbonare

Maria Carmela Ostillio

Chiara Piancatelli

2020/12/28

Experiencing Consumption

Marketing Management: A Cultural Perspective 2nd Edition

Antonella Carù

Bernard Cova

2020

Understanding the arts customer: The mistake of overlooking customer experience

Antonella Carù

Manuel Cuadrado-García

2020/11/23

See List of Professors in Antonella Caru University(Università Commerciale Luigi Bocconi)

Co-Authors

H-index: 67
bernard cova

bernard cova

KEDGE Business School

H-index: 47
Alain d'Astous

Alain d'Astous

HEC Montréal

H-index: 16
Zannie Giraud Voss

Zannie Giraud Voss

Southern Methodist University

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