Marie-Agnes Parmentier

Marie-Agnes Parmentier

HEC Montréal

H-index: 15

North America-Canada

About Marie-Agnes Parmentier

Marie-Agnes Parmentier, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at HEC Montréal, specializes in the field of Branding, Fashion marketing, Communities of consumption, Qualitative research.

His recent articles reflect a diverse array of research interests and contributions to the field:

15 WHAT ARE AUDIENCES AND WHY DO THEY MATTER?

Midlife, Liminal Identities, and Consumption: A Feminist Gerontology and Sexology Perspective on'And Just Like That'Chapter for submission to edited volume: Marketing and …

Consumer Contextual Learning: The Case of Fast Fashion Consumption

Considering the impacts of transgressive behaviors among interactive online audiences

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnes Parmentier Information

University

Position

Associate Professor of Marketing

Citations(all)

1551

Citations(since 2020)

959

Cited By

928

hIndex(all)

15

hIndex(since 2020)

13

i10Index(all)

19

i10Index(since 2020)

16

Email

University Profile Page

HEC Montréal

Google Scholar

View Google Scholar Profile

Marie-Agnes Parmentier Skills & Research Interests

Branding

Fashion marketing

Communities of consumption

Qualitative research

Top articles of Marie-Agnes Parmentier

Title

Journal

Author(s)

Publication Date

15 WHAT ARE AUDIENCES AND WHY DO THEY MATTER?

Consumer Culture Theory

Eileen Fischer

Marie-Agnès Parmentier

Cristel Antonia Russell

Hope Schau

2023/8/19

Midlife, Liminal Identities, and Consumption: A Feminist Gerontology and Sexology Perspective on'And Just Like That'Chapter for submission to edited volume: Marketing and …

Katherine C Sredl

Marie-Agnes Parmentier

Linda Tuncay Zayer

Catherine A Coleman

2023/7/26

Consumer Contextual Learning: The Case of Fast Fashion Consumption

Marie-Agnès Parmentier

2022/2/23

Considering the impacts of transgressive behaviors among interactive online audiences

Alex Baudet

Marie-Agnès Parmentier

Eileen Fischer

2022/9/26

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets

Journal of the Association for Consumer Research

Ela Veresiu

Marie-Agnès Parmentier

2021/4/1

Working It: Managing Professional Brands in Prestigious Posts

Journal of Marketing

Marie-Agnès Parmentier

Eileen Fischer

2021/3

See List of Professors in Marie-Agnes Parmentier University(HEC Montréal)