FRANCOIS COLBERT
HEC Montréal
H-index: 28
North America-Canada
Top articles of FRANCOIS COLBERT
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Cultural branding of cities: the role of live music in building a city’s brand | Cultural Trends | Alessandra Baiocchi Danilo C Dantas Luís Alexandre G de P Pessôa François Colbert | 2024/4/30 |
Evolution of the Literature on Experiential Marketing After Holbrook and Hirschman's (1982) Seminal Article. | François Colbert | 2023/10/1 | |
The Beijing Performance and Arts Group: Value Creation of Performing Arts Through a Dual System of Governance | International Journal of Arts Management | Yi Lin François Colbert | 2022/10/1 |
Consumer behaviour and the arts: a marketing perspective | François Colbert Alain d’Astous | 2021/9/30 | |
Socialization of cultural consumers in the family: A synthesis of 50 years of marketing research | André Courchesne Alain d'Astous François Colbert | 2021/4/1 | |
From niche interest to fashion trend | International Journal of Arts Management | Xinyi Wang François Colbert Renaud Legoux | 2020/10/1 |
Marketing the arts | François Colbert | 2020/3/16 |
Co-Authors
