Professional salespersons aren’t blind to this well-known fact ➡️ 【Email is the most effective channel to reach prospects (according to 73% of B2B marketers). So, it’s no wonder companies invest in creating their own sales email templates.】
If you don’t have enough time to craft emails that lead to closed-won deals, it’s no matter of concern.
In this article, we’ve put together a collection of the tested-and-tried sales email templates and examples that you can use to start your email campaign. We’ve also discussed the importance of sales email templates, how to write them, and the best practices for sales email template B2B.
We’ve made certain these insights are worth your time. So stay with us to read it. 👇🏼
The Importance of Sales Email Template
Does this story look familiar to you? ⤵️
You create the perfect sales email, hit send, and wait for a response. ⏳
Days pass, but nothing …. 😢
Your prospect doesn’t open it, and the cycle repeats itself! ⟳
Let’s be honest. If your email doesn’t grab the recipient’s attention from scratch, the opportunity to make a sale is lost. That’s why they don’t see your value proposition or understand how your product or service can help solve their problems.
In the world of email marketing, your sales success often starts with a well-crafted email. The right message can open the door to conversation & engagement, but the wrong message? It’s as if the conversation never has started.
To write the right emails, you need sales templates that provide a comprehensive framework for effectively reaching prospects.
When writing emails, you don’t have to start from scratch each time. By using proven sales email templates, you can have a solid foundation to start your email campaigns. Focus only on the parts of your email that can make the biggest difference in your prospect’s buying decisions.
If you’d like to know how to write a sales email template that gets responses, we’ll make it easy for you. In the next section, we’ll explain the structure of a successful and efficient sales email template. You can follow it to create your own cold email templates. 👇🏼
Anatomy of an Effective Sales Email
A winning sales email template has a five-line structure that you can follow to write your sales emails and some examples that you can make your own:
1. Subject Line
The subject line is the first thing a recipient sees and appears in their inbox. 1️⃣
According to OptinMonster, 47% of people decide to open an email just by looking at the subject line. However, the subject line alone also leads over 69% of recipients to mark emails as spam.
As such, keep it catchy, clear, compelling, and short to capture the reader’s interest.
Bear in mind that you never use spam or triggered words in your subject lines, such as ❝Final, Golden, Help, Unique, Sale, Specials, Don’t, Reminder, Solution, Tempting, Discount, etc.❞
📌 Here are the best subject line examples & templates for sales that get opened, read, and responded to ↴
– “A 48% huge growth industry in 3 months- WOW!”
– “Fellow [University] graduation here!”
– “Hello from [Organization or Company]”
– “Hi [name], [question]?”
– “The instant coffee on me?”
– “Hoping to help.”
– “A great 3-minute favor?”
– “A [advantage] for [clients’ company or organization]”
– “Will I meet you at [event]?”
2. Opening Line
Never overlook the opening line. Don’t just start this line with “my name or our company…” but you can begin it with something more impressive.
Don’t ignore the greeting. Address the recipients by name and explain the reason for the email. This can greatly improve your email response rate.
📌 The most effective examples for beginning an opening line are as follows ↴
– “Hi [Prospect’s Name], I noticed that we both …”
– “Hello [Prospect’s Name], I’m inspired that you’re considering …”
– “Hi [Customer’s Name], I’m very excited about your company …”
– “Hello [Prospect’s Name], I read your post on …”
– “Hi [Customer’s Name], I’m fascinated by the style of writing your article on ….”
– “Hi [Customer’s Name], Congratulations to …”
3. Offering Line
Did you know that scarcity or FOMO (Fear Of Missing Out) is one of the most effective and efficient techniques for getting a response from your subscribers?
The FOMO strategy increases engagement, conversions, and sales by creating a sense of urgency, scarcity, and exclusivity among prospects.
Studies found that using the FOMO tactic in sales introduction emails can increase email open rates by 22% and conversion rates by 332% (Trustpulse).
The truth is that most people don’t like to miss out, and that motivates them to take action!
Accordingly, in your offer line, you can add a countdown timer and a deadline to increase the sense of urgency and encourage recipients to buy immediately. ⏱️
On top of that, another strong technique in the offer line and email body is to express potential customers’ pain points & challenges and provide a solution. This way, you can clearly demonstrate how your business can meet their needs and challenges.
Furthermore, to highlight your unique value, you can ask questions or refer to research you’ve already done.
📌 Here are some effective examples of offer lines ↴
– “What are you waiting for? Unlock flight deals discounted up to 70% for …”
– “Our 5th-anniversary sale ends today, so we don’t have to tell you …”
– “Are you looking to dominate the world? We’re doing a small-scale rollout of our brand-new automation product …”
4. Closing Line
If you want to get a definitive answer, try ending your message with a clear and short Call to Action (CTA) using simple & low-stakes questions. 🔚
📌 Here are some non-fiction questions that make it more likely you’ll get a response ↴
– “Do you have any other questions about this so I can help?”
– “Let me know if this is something you are interested in.”
– “Is this [Business Goal] your priority right now?”
– “Do you have time to call in the next few minutes?”
– “Are you available now to talk more?”
5. Signature Line
Don’t forget to add your email signature at the end of your message. 𓂃🖊
As a rule of thumb, your email signature is your electronic business card, which allows you to stay in touch with your prospective clients.
📌 Keep in mind that stick to these sales email signature guidelines ↴
– Include your name, company, job position
– Include your contact information
– Link to your LinkedIn or X, Instagram, and other social media URLs
– Link to relevant content and anything else that builds rapport and credibility
15 Sales Email Templates That Drive Results Every Time
Now that you have a solid understanding of creating an effective email template for sales, let’s explore five types of sales templates and 15 email examples for common sales situations.
Sales Introduction Email Templates
As the name suggests, an introductory sales email is the initial step in connecting with potential customers and introducing your company, brand, and products or services. Crafting an introduction email template helps you make a lasting impression.
Template #1. A Standard Introduction Sales Email
📍 Subject line: The minimum open rate is 30% to 50% [Things That Are Important to Your Prospects]
Hi, Dear [Prospect’s First Name],
We’re reaching out to you because we believe our new [Product or Service] would be fantastic for your company. We’re striving to sign up marketing teams and sales reps who are ready to take marketing and sales campaigns to the next level.
Our [Product or Service] enables you to achieve a minimum open rate of 30% to 50% [Company Goals], as well as [Other Relevant Benefits].
Would you like to talk on the phone so we can help you with this?
Thanks,
[Your Name]
[Your Company]
[LinkedIn URL]
🎯 Why It Works
- Including an attention-grabbing & concise subject line
- Starting an impressive opening line
- Valuing potential customers
- Introducing a new service or product
- Establishing a relevant opening line
- Engaging your prospects with a question
- Including a clear CTA and signature
Template #2. A Personalized Introduction Sales Email
📍 Subject line: 30% Growth in 2 months –WOW! [Prospect’s Blog Post Title]
Hi, [Prospect’s First Name],
I’m inspired by the work you’ve done in [Prospect’s Company or Area of Expertise] and your unique journey as well.
I read your recent [Social Media Blog Post: e.g., LinkedIn post ] on [Topic], and your writing style made me want to reach out to you. I found you’re looking for a [Your Product or Service].
I’ve helped many big companies like yours. So our [Product or Service] is your best bet on increasing your revenue by 30% in 2 months. Here’s a case study for your reference [Link].
Are you interested in implementing strategies in your business? I’d be happy to help. This is a link to my calendar [Link].
All the Best,
[Your Name and Company]
🎯 Why It Works
- Including the creative and personalized subject line
- Personalizing opening line and body copy
- Introducing yourself as a personal referral
- Offering a clear and measurable benefit
- Referring to the prospect’s social media posts
- Providing a case study link & calendar for scheduling
- Including a CTA, link, and signature
Template #3. An Introduction Email on a Unique Value Proposition
📍 Subject line: Quick question, [Your Prospect’s First Name]?
Hey, Dear [First Name],
Congratulations on your promotion! I recently noticed from your LinkedIn post that you’ve just been promoted to a new role in [Company or Organization Name].
So, I’m reaching out to you because I saw that we both [Relevant Personalization].
Given that I’m growing my network with a professional team in the [Industry] field, I’m sure we can add value to each other’s network!
My company is [Overview of Your Company], and I’m currently working as [Position] at [Company Name].
It would be lovely to have you along with [Their Company] on our journey.
Are you available for a quick call tomorrow?
With respect,
[Your Name]
[Company Position]
[Your Social Media URL]
🎯 Why It Works
- Including a personalized and catchy subject line
- Starting with congratulations in the opening lines
- Presenting a value proposition
- Creating relevant opening lines
- Highlighting a shared interest or connection
- Including a clear CTA and professional signature
Sales Cold Email Templates
Cold emails are direct communication tools for reaching out to prospects who have not interacted with your business before. These templates help you start building a relationship, grab attention, and spark interest in your offering.
Template #4. Offering a Better Solution
📍 Subject line: Facing [Specific Challenge]? Here’s a Solution.
Hi, [Prospect’s First Name],
I understand that businesses in [Prospect’s Industry] often struggle with [Specific Challenge]. At [Your Company], we’ve designed [Product or Service] to address this very issue, helping teams like yours achieve [Specific Result].
Here’s what makes us different:
– [Benefit #1]
– [Benefit #2]
– [Benefit #3]
Do you have enough time for a quick call tomorrow to discuss how [Your Company Name] can help you solve [Specific Challenge]?
Let’s set up a time to connect.
Best regards,
[Your Name]
[Your Company]
🎯 Why It Works
- Personalizing the subject line and opening line
- Identifying prospect’s pain point
- Positioning your product as the best solution
- Providing unique differentiators
- Keeping short and sweet
- Including a clear & compelling CTA and signature
Template #5. End of the Month Sales
📍 Subject Line: Don’t Miss Out: Exclusive End-of-the-Month Offers!
Hi [Your Prospect’s First Name],
Time is ticking, and so are these incredible savings! At [Your Company Name], we’re wrapping up the month with exclusive deals to help you [Specific Benefit, e.g., “enhance your team’s productivity”].
For a limited time, enjoy:
[Offer #1]
[Offer #2]
[Offer #3]
These deals are only available until [Specific Date], so don’t wait!
Click below to claim your offer now:
[CTA Button]
If you’d like to discuss how [Your Company Name] can help your business, reply to this email or schedule a quick call [Insert Meeting Link].
Let’s close the month on a high note together!
Best regards,
[Your Name]
[Your Company Name & Position]
[Your Contact Info]
🎯 Why It Works
- Emphasizing urgency & exclusivity in the subject line
- Including clear & concise opening line
- Personalizing the offer to the prospect’s pain points
- Specifying the deadline and using the FOMO method
- Including a prominent CTA with a direct link
Template #6. Offering Prospects Social Proof
📍 Subject line: See How [Well-Known Companies] Got [Specific Result]
Hi, [Prospect’s First Name],
We recently helped [Well-Known Companies] in [Prospect’s Industry] get [Specific Result] using our [Product or Service]; they include:
-[Well-Known Company Name 1]
-[Well-Known Company Name 2]
-[Well-Known Company Name 3]
We’ve helped them improve their [Prospect’s Industry] strategy in many ways, including [List Ways].
I believe we can replicate the same success for [Prospect’s Company] by addressing [specific challenge].
I’d be happy to share a quick case study and discuss how we can help. Are you available for a 15-minute call this week?
All the Best,
[Your Name]
[Your Company]
[Phone number]
🎯 Why It Works
- Using social proof to build trust & credibility
- Being short and to the point
- Clearly stating the potential benefit
- Offering a short and specific CTA and signature
Sales Warm Email Templates
Warm emails are powerful tools that are strategically written & personalized for one specific prospect. They are sent to people that already know you. To nurture, engage, and convert prospects into customers effectively, you need to use a sales warm email template.
Template #7. Inviting [Your Prospect’s Industry] Event
📍 Subject Line: Exclusive Invitation: [Industry Event or Webinar]
Hi [Prospect’s Name],
I hope this email finds you well. We’re hosting a unique [Industry Event or Webinar] on/at [Specific Time & Date]. I believe it would be of great interest to [Prospect’s Company].
The event will feature industry experts discussing [Relevant Topics] and offer useful insights for companies like yours. I’d like to send out an invitation. Are you available to join us?
Best regards,
[Your Name]
[Your Company Position]
🎯 Why It Works
- Personalizing the subject line and opening line
- Starting with a warm greeting & stating the purpose of the message
- Including a value statement
- Keeping a polite and friendly tone
- Offering a clear CTA and great signature
Template #8. Suggest a Resource
📍 Subject: Exclusive Guide to [Prospect’s First Name]
Hi [Prospect’s First Name],
I’ve noticed your interest in [Specific Topic]. To help you dive deeper, I’d like to share my exclusive guide to [Relevant Topic]. Let me know if you’d like to receive it!
Warm regards,
[Your Name]
🎯 Why It Works
- Being briefly and helpful
- Personalizing the subject and opening lines
- Providing immediate value
- Encouraging more engagement with a clear CTA
Sales Follow-Up Email Templates
Most of the time, cold sales emails you send to prospects won’t be opened or replied. In these cases, sending a follow-up email is the best strategy you can do. You can use the following proven follow-up email templates to re-engage with a potential customer.
Template #9. Standard and Short Follow-up Email
📍 Subject line: Find the Info You Are Looking for
Hi [Your Prospect’s Name],
I hope you are doing well. I just wanted to know what you have thought about my offerings about switching over to [Product or Service].
Let me know if I can be of help to you.
Looking forward to hearing from you soon!
Best Regards,
[Your Name]
🎯 Why It Works
- Keeping it short and sweet
- Starting with a warm greeting
- Clearly reminding prospects of why you’re reaching out
- Ending on a friendly note
- Adding a clear CTA and signature
Template #10. Thanking a Prospect for Post-Meeting
📍 Subject line: Wonderful Chatting with You, [Your Prospect Name]
Hi [Your Prospect Name],
It was nice chatting with you on [Meeting Day]! Thanks for allowing me to connect with you. Based on our recent conversation, I wanted to convey more useful & fresh information about our offerings and how they can help your company with [Pain Point].
Our [Product or Service] is an excellent solution for companies like yours because of several features, including:
[Unique Feature #1]
[Unique Feature #2]
[Unique Feature #3]
Would you like to know how we can help your business?
Thank you,
[Your Name]
🎯 Why It Works
- Addressing the prospect’s name in the subject line and opening line
- Beginning by referencing your last interaction
- Offering the prospect’s pain points
- Providing a value proposition
- Including a clear CTA & signature
Template #11. Recent Voicemail Follow-up
📍 Subject line: Let Me Show You Something Wonderful!
Hi, [Prospect’s First Name],
I heard you are interested in [Company Name] and learning more about our [Product or Service]. It sounds like your company could benefit greatly from using it.
Is [Benefit] a priority for you now?
To take full advantage of this great product, you should know how to implement it. I’d love to talk about how it works and how it can help your business.
Are you free for a call tomorrow at [Give Two Possible Times] so I can explain more?
Sincerely,
[Your Name]
[Your Social Media URL]
🎯 Why It Works
- Including the compelling subject line
- Presenting a personalized opening line
- Providing two choice dates for scheduling
- Offering a value proposition
- Providing a CTA with a question that’s easy to say yes to
- Including professional signature
Template #12. A Non-Responder Follow-up Email
📍 Subject line: How [Your Company] can work with [Prospect’s Industry]
Hi [Your Prospect’s First Name],
I hope you’re doing well. Just following up on our previous conversation about [Your Product or Service] and whether it might be a good match for your needs. If you’re still considering us, could you share a brief overview of your project goals?
This info will help us better align [Your Company] with what you’re looking for. If you’d like to discuss further or have any questions, just hit reply.
Looking forward to possibly working together!
Thanks,
[Your Name and Company],
[Your Company Position]
🎯 Why It Works
- Including a personalized & specific subject line
- Starting a warm and friendly tone
- Focusing on mutual benefits
- Using a non-pushy follow-up tone
- Making it brief and respectful of time
- Including a simple CTA & professional signature
Template #13. Continued Nonresponse Email
📍 Subject line: I Found Your [Prospects’ Problem]’s Solution, [Prospect’s name]
Hi [Your Prospect’s Name],
I was absolutely surprised when I didn’t hear from you. I’m sure the previous message regarding [Product or Service] was quite enlightening, and you’d like to learn more about our solution and how it helps get rid of [Prospects’ Problem].
So I thought I’d share an easy and actionable tip that most salespeople like yours use.
[Tip #1]
[Tip #2]
[Tip #3]
I have some more ideas I’d love to discuss with you. Do let me know if you are interested in knowing them.
Best,
[Your Name]
[Your Company]
🎯 Why It Works
- Including personalized, engaging subject line
- Reminding prospects of the value your product offers
- Sharing a valuable resource
- Convincing prospects to take action with a compelling CTA
- Including a clear signature
Sales Re-engagement Email Templates
Re-engagement emails, also called win-back or revival emails, are brief automated follow-up emails companies send to reconnect with customers who haven’t interacted with them or purchased in a while. Sending an excellent re-engagement email can prompt subscribers to become active and engaged customers, and drive sales as well.
Template #14. Early Reminder
📍 Subject line: Need Help Setting up Your First Flow in [Your Company]?
Hi [Prospect First Name],
[Your First Name] here from [Your Company]
I noticed you haven’t created a flow in [Your Company] yet, so wanted to check if there’s anything I can help with?
Best,
[Your Name]
[Your Company Name]
[Your Phone Number]
🎯 Why It Works
- Using a brevity and friendly tone
- Including an eye-catching subject line
- Introducing the sender at the opening line to build trust
- Reducing barriers to re-engagement
- Including a CTA and signature
Template #15. Inquiring about Prospects’ Needs
📍 Subject line: Still Need Help with Creating Social Proof for [Company Name]
Hey [Prospect First Name],
[Your First Name] here, [Your Company Position] of [Your Company]. You signed up for our [Service or Product] a while ago but never really got to using it. Are you curious if you still need any help with social proof or testimonials?
Let me know.
Warm regards,
[Your Name]
[Your Social Media URL]
🎯 Why It Works
- Keeping it concise and using a friendly tone
- Introducing the sender at the opening line to build trust
- Focusing on a specific pain point
- Adding a clear CTA and signature
8+ Sales Email Template Best Practices and Tips
As an accepted principle, any excellent action is a key factor in its success. Accordingly, a high-impact sales email needs to have certain elements that will make the potential customer respond positively.
Although writing a cold sales email that gets both read and responded to by potential customers is not an easy task, luckily, to deal with these difficult scenarios, here are some of the best tips for writing effective cold emails for sales that you can follow carefully.
So, let’s get started! 🏁
1. Start with a Compelling & Appealing Subject Line
Do you know how to pique the curiosity of your sales email recipients?
Unlike personal emails, where the recipient knows your name and you’re sure your message will be read, sending cold emails for sales doesn’t guarantee this. Unless you convince them with a powerful and attractive subject so that they will open your email immediately.
What makes a sales email subject line stand out in crowded inboxes? ⬇️⬇️⬇️
- Get to the point
- Use numbers
- Use concise language
- Create a sense of urgency
- Don’t be afraid to get punny
- Ask a relevant question
- Use amusing preview text
- Make it personalized
- Keep it relevant
- Perform A/B test
- Stay away from clickbait
2. Dedicate the First Sentences to the Recipients
Remember the second component of the sales email template: the opening line we mentioned earlier?
The opening line of an email is one of the most important parts of a sales email. So don’t miss this golden opportunity to connect with your leads. The first sentences should be such that the prospects feel it’s written only for them.
As mentioned, start the first line of your cold email with your recipient’s name to give them a good reason to read your message.
When you see your name in a message, how do you react? Our eyes quickly glaze over, and we’re strongly tempted to read the email to the end. Isn’t that right?
But don’t just take our word for it—studies have found that addressing your recipients by name can increase the email open rate by up to 35%.
However, it’s your natural instinct that as soon as you see your name, it tells you that since this message is about you, it should be opened and read.
It’s strongly recommended that you avoid the following opening lines ⬇️⬇️⬇️
- “Although you don’t know us, we…”
- “Although we’ve never met you, we…”
- “Let’s get to know each other!”
- “Although we’re complete strangers, we…”
- “You don’t know us at all, but we…”
So, instead of highlighting your lack of familiarity with them, it’s better to use their interests, preferences, expertise, etc., to start a stormy opening line.
For example, you can take advantage of the following opening lines ⬇️⬇️⬇️
- “Since we know you’re interested in [the book], so for you…”
- “We’re entirely aware of your expertise in [the field], so we offer you this…”
- “Now we’ve seen your [social media] post [about your business], would you be interested in…”
- “We understand that you’re in charge of one of [the team], would you like…”
3. Keep It as Concise as You Can
Overwriting email text can be marketers’ biggest mistake when sending sales emails.
Remember that your goal isn’t to overload your customers or flood their minds with redundant information. Your purpose is to get a response and prompt your desired action. That’s all you have to do.
Most people won’t bother reading lengthy emails. If your message is too long, they’ll leave the email without reading it or replying.
So, it’s recommended that you keep your email to 5 or 6 sentences max. The shorter your email, the better and the more effective it will be.
4. Drop the Formality
Forget about making your email overly formal or polished—it won’t impress anyone.
These days, people don’t pay attention to professional-looking or formal messages. As a matter of fact, the more formal the message looks, the faster it gets deleted.
Instead, a casual, conversational tone feels more genuine and grabs attention. The more natural your email sounds, the better your chances of connecting with potential customers.
5. Don’t Be Vague
When your prospect receives your sales email, they should have a clear idea of the next step. Do you want them to respond to your email? Include a clear CTA in your message so recipients aren’t wondering what to do next.
A CTA button captures the readers’ attention and entices them to take the action you want.
To make the most impact, use a CTA in the final lines of your sales emails and place it at the bottom or on the right side for better visibility.
These simple magic buttons can increase engagement with your target audiences and boost the success of your email campaigns.
6. Be Careful of Typos
Typing errors detract from the credibility of your business and cause your emails to be considered spam.
Utilizing grammar checker tools like Grammarly or reviewing emails before sending can greatly reduce spelling and grammatical errors.
Though you’re very confident that you don’t have any typos, still watch for them.
7. Internalize the Follow-up
When you send an email that doesn’t get a response, it doesn’t mean the conversation is over.
Sometimes, a no response from your prospects doesn’t mean disinterest.
Chances are, they either didn’t receive the email, don’t have the motivation to respond yet, or the Email Services Providers (ESPs) have automatically marked your email as spam.
In these cases, it’s highly recommended to follow up.
Although following up on resending sales emails to reconnect with them is key, there’s no need to rush.
Aim to wait at least a week before resending an email. Recent research revealed that two or three follow-ups are optimal in a cold email campaign.
8. Use the AIDA Model
According to a report, over 41% of users skip sales emails and spend only two to eight seconds reading messages. Therefore, it’s important to use a top-performing email format and framework like AIDA to get the best results.
AIDA is a popular, effective, and classic sales and copywriting technique that dates back to the 1900s.
AIDA stands for Attention, Interest, Desire, and Action ⬇️⬇️⬇️
- Attention: Grab the prospect’s attention
- Interest: Generate interest in the perks of your product
- Desire: Create a desire for your products
- Action: End powerfully by moving the prospect to take the next step
🎁 Bonus Tip: More Responses, Less Churn with the Right Email Finder Software
Besides the sales email templates, you need to access an enriched database of valid and accurate emails to succeed in your email campaigns. To do this, you should choose the right email finder and verifier tool, like CUFinder.
CUFinder is the best email finder software for getting high-quality and reliable email lists in the digital market.
This platform has five email finder tools that help with email discovery and verification:【Free Email Verifier, CEO Email Finder, Company Email Finder, Person Email Finder, and Company Name to Company Email Converter】
🏆 The best features
- Free email verification with no limitation
- Over 98% email accuracy guarantee
- Comprehensive company & contact database
- CRM integration and APIs
- Global data coverage
- 24/7 professional support
- Free Chrome Extension
- Flexible & affordable pricing plans
- User-friendly UI/UX
Are you feeling more adventurous? Take CUFinder’s email finders for a free test drive right now.
Conclusion
Every business in every industry boils down to one thing: Sales Prospecting.
Since emails are critical to increasing sales and generating revenue, your need for the best sales email templates is greater than ever. Sales email templates can make your business life a lot easier, as well as allow you to reach more potential customers and close more deals in less time.
Using the best sales email templates will boost your sales and open rates. These templates can be used for any scenario, and you should tailor them according to the needs of your potential customers.
FAQs
1. How do I write an email for a sales offer?
Start with a clear and personalized subject line. Open the email with a friendly greeting. State the purpose of the email. Highlight the offer’s value. Include a CTA and signature.
2. How do you write a sales report email?
Use a formal & professional tone. Start with a summary of key metrics. State the detailed performance data & insights. Add visual content like charts and end with the next steps or actionable items.
3. How do you introduce sales in an email?
Start with a warm greeting. Personalize the email. Briefly explain how your product or service solves a specific problem. End with an invitation to discuss further or a link to your website.