If you don’t have enough time to run email marketing campaigns and write cold introduction sales emails, proven sales email templates are the best option for planning sales strategies, nurturing online leads & prospects, and more.
Sales emails are essential for driving business growth and revenue. They allow businesses to communicate directly with potential customers, share product information, and address their needs. A well-crafted sales email can showcase the value of products or services, build trust with prospects, and encourage them to take action. By personalizing the message, understanding customer pain points, and providing relevant solutions, sales emails can be highly effective in converting leads into loyal customers. Regularly analyzing email performance and optimizing content based on data can further improve the success rate of sales emails, making them a valuable tool for any sales and marketing strategy.
In this article, we’ll walk through the importance of introductory sales emails, how to write them, the best examples of sales emails, the best ways to write a sales email template, and everything you want to know about sales emails.
We’ve made certain these are worth your time. So stay with us to read it.
The importance of cold sales emails
Today, although there are many communication tools in the world of digital marketing, the email service is one of the simplest and least expensive means of communication to exchange textual & visual messages, as well as start running a cold email outreach.
Hence, that’s why it has been able to find its place as an official platform for information exchange.
Without exaggeration, we can state that email is one of the most popular, most important, easiest, and fastest communication tools, as well as cold emailing, is one of the best and cheapest marketing strategies to attract buyers and drive sales. Why?
Due to the following published statistics:
- 80% of customers prefer salespeople to contact them via email.
- 77% of customers recently responded positively to email as a new provider.
- More than 30% of sellers and marketers believe that sending cold emails can be effective in achieving their marketing & business goals.
- Email marketing is ranked in the 5 top tactics for prospecting and B2B lead generation.
Now that we know the importance of cold email for sales, the question that most of its recipients may face is: “Should I open it or not?”
This is a question that comes to all of our minds whenever we see new emails in our inboxes.
If the person asking this question is one of your potential customers, it’s no exaggeration to say that the answer to the above question will directly affect your monthly paycheck.
So naturally, you want the answer to that question to be “yes, of course, open it”.
After opening the email, we come to the next problem: the recipient of the email doesn’t know whether to respond to the email or not.
The answer to this question also affects your earnings. So you’d like the answer to this question to be positive.
But what can we do to make the recipient open the introductory sales email and respond instantly?
We know you need to be well-informed about important tactics and tips for writing a sales email, which we’ll discuss in detail in the next section.
What is an introduction email for sales?
As the name suggests, an introductory sales email is an email you send to a defined and targeted audience that helps you to clearly introduce yourself, your company, your industry, and your products or services in the best way possible.
Your motivation for doing this cold email campaign is to start professional and effective communication with your target community in order to introduce and sell your products or services.
However, what is clear is that the introduction email is most likely to make the first impression on your prospects.
Therefore, these emails for sales that are sent to potential customers are of great value.
To sum up, an introduction sales email you write should accomplish the following goals for you:
1. To introduce yourself and your company to new potential customers
2. To introduce the new company you‘ve just established to your regular & current customers
3. To introduce a new service or product that you’ve just launched to current clients and prospective consumers of your company’s goods & services
4. To introduce a new employee to current customers
5. To find qualified leads for sales
6. To convert new leads into potential and regular customers
7. To follow up with potential clients after meeting them at an event such as a webinar, seminar, or conference
8. To follow up on a referral from previous leads
9. To follow up on the cold emails that you’ve already sent to your prospects
10. To reach out to prospects,
However, whatever your reason for sending an introductory email for sales, there are guidelines you need to follow to start a successful cold emailing and email marketing campaign.
Now if you want to know the major components of introductory sales emails, read the rest of our article.
The key components of a cold introduction sales email
A great introductory sales email includes the following 5 main components:
1. Subject line:
The subject line is the most important part of an introductory sales email, by keeping it short & catchy, you can capture the reader’s interest.
Remember to never use spam words in your subject lines.
Some of them are: Final, Golden, Help, Unique, Sale, Specials, Don’t, Reminder, Solution, Tempting, Discount, etc.
2. Opening line:
Never overlook the opening line. Don’t just start this line with “my name or our company…” but you can begin it with something more impressive.
The most effective examples for beginning an opening line are, as follows:
- I noticed that we both …
- I’m inspired …
- I read your post on …
- I’m fascinated by the style of writing your article on …
- Congratulations to …, etc.
3. Body copy:
Always bear in mind that the body text of your introductory sales email should establish the relevance of your business to your prospects.
You can ask questions in the text or refer to research you’ve already done.
Here are some examples:
- Are you looking to dominate the world?
- Do you want to improve your marketing and sales strategy?
- Has it always been this way?
- Would it be excellent?
- Was this your idea too?
4. Closing line:
If you want to get a definitive answer, try ending your message with the following questions:
- Do you have any other questions about this so I can help?
- Let me know if this [Business Goal] is a priority for you right now.
- Do you have time to call in the next few minutes?
- Are you available now to talk more?
- Have you thought about this offer?
Don’t forget to add your email signature at the end of your message.
As a rule of thumb, remember that your email signature is the electronic business card that allows you to stay in touch with your prospective clients.
Keep in mind that stick to these sales email signature guidelines:
- Include your name
- Include your LinkedIn link or Twitter, Instagram, and other social media profiles
- Include your phone number
5 Best sales introduction email templates to boost business engagement
Here are the 5 best templates for introductory emails for sales that work:
1. Basic introduction sales email template for quality prospects
Ideally, to effectively communicate with high-level customers such as company executives or organization managers, you need a great quality introductory cold email template that can quickly introduce and highlight your products or services to them.
Subject line: The minimum open rate is 30% to 50% [Things That Are Important to Your Prospects]
Hi, Dear [Prospect’s First Name],
we’re reaching out to you because we believe our new [Product or Service] would be fantastic for your company. We’re striving to sign up marketing teams and sales reps who are ready to take marketing and sales campaigns to the next level.
Our [Product or Service] enables you to achieve a minimum open rate of 30% to 50% [Company Goals], as well as [Other Relevant Benefits].
Would you like to talk on the phone so we can help you with this?
2. Cold introductory sales email template to introduce yourself to prospects as a personal referral
When you want to reach out to someone you don’t know before, you have a great opportunity to convert them into your regular customers.
You can compliment their work to start a conversation and if you want to get a response from them, you have to focus on the needs and what your potential clients are looking for.
For example, you can refer to their post or articles on their social media pages that they’re looking for a product. Accordingly, you can increase their income by introducing your product or service to them.
Here’s a template below:
Subject line: 30% Growth in 2 months –WOW! [Prospect’s Blog Post Title]
Hi, [Prospect’s First Name],
I’m inspired by the work you’ve done in [Prospect’s Company or Area of expertise] and your unique journey as well.
I read your recent [Social Media Blog Post: e.g., LinkedIn post ] on [Topic] and your writing style made me want to reach out to you. I found you’re looking for a [Your Product or Service].
I’ve helped many big companies like yours. So our [Product or Service] is your best bet on increasing your revenue by 30% in 2 months. Here’s a case study for your reference [Link].
If you’re interested in implementing strategies in your business, I’d be happy to help. This is a link to my calendar [Link].
All the Best,
3. Introductory sales email template to introduce your new brand to prospects by sharing a relevant link
To introduce your new brand to your prospects, as well as raise your brand awareness and credibility, you can share an impartial scientific source such as a link to an article related to your products or services in the introductory sales email.
As a matter of fact, this can gain the trust of your customers.
Subject line: Do you have enough time for a new brand? [Question About New Brand]
Hello [First Name],
I loved your post on [Social Media] and I noticed that you’re looking for a new software or app [Product or Service] that is efficient and helpful.
To help you, I’m sharing with you an article on how [Product or Service] was able to help its audience with [Article Feature: e.g., its sophisticated design and the use of the latest artificial intelligence technology].
I’d love to talk to you more about our new brand and how we can help your team do the same.
Hope you find it helpful. Do you have 5 minutes to speak on [Time] Monday or Tuesday afternoon this week?
[LinkedIn Company Page]
4. Introductory sales email template to deliver a unique value proposition to B2B Sales managers
Brief and concise cold email templates will do wonders for B2B sales.
Using a great introduction cold sales email template will not only allow you to clearly state your intent but also present your value proposition to potential customers.
On top of that, you can give them an overview of your position, company, or even project.
Meanwhile, you can use CTAs in the conversation, which will quickly direct you to a quick call.
CTAs help your prospects get to know more about your projects, as well as increase your chances of getting more sales.
Subject line: Quick question?
Hey, Dear [First Name],
Congratulations on your promotion! I recently noticed from your LinkedIn post that you’ve just been promoted to a new role in [Company or Organization Name].
So, I’m reaching out to you because I saw that we both [Relevant Personalization].
Given that I’m growing my network along with a professional team in the [Industry] field and I’m sure we can add value to each other’s network!
My company is [Overview of Your Company], and I’m currently working as [Position] at [Company Name].
It would be lovely to have you along with [Their Company] on our journey.
Are you available for a quick call tomorrow?
5. An introductory sales email template to pique the curiosity of your prospects
Another introduction email template that you can make the most of is to arouse a lot of curiosity among potential customers.
This template revolves around the interests of your audience and clearly demonstrates the educational objective.
Subject line: Let me show you something wonderful!
[Prospect’s First Name], I had the opportunity to browse your website and it seems that your company could benefit greatly from using [Your Product or Service].
Is [Benefit to them] a priority for you now?
To take full advantage of this great product, you should know how to implement it, and that’s why I’m going to offer you a free trial version that will guide you through all its features and functions.
It’s very simple. Just follow this link, sign up and claim your free trial: [Website Link]
All the Best,
How to make the best sales emails?
As an accepted principle, any excellent action has a key factor for its success. Accordingly, a great sales email needs to have certain elements that will make the potential customer respond positively.
As we all know, the goal of email marketing and cold email campaigns is usually to get the client’s attention and drive them down the sales funnel.
Although writing a cold sales email that gets both read and responded to by potential customers is not an easy task, luckily, to deal with these difficult scenarios, here are some of the best tips for writing effective cold emails for sales that you can follow carefully.
So let’s get started!
1. Start with a compelling and appealing subject line:
Do you know how to pique the curiosity of your sales email recipients?
Unlike personal emails where the recipient knows your name and you’re sure that your message will be read, there is no such guarantee in sending cold emails for sales.
Unless you convince them with a powerful and attractive subject so that they open your email immediately.
What makes a sales email subject line compelling?
1. Customize it.
2. Include specific keywords.
3. Get it appealing.
4. Keep it concise and short.
5. Free up your prospect’s budget.
6. Make urgent requests.
7. Stay away from clickbait.
8. Keep it simple.
9. Write about your prospects.
If you want to convince your target audience to click on sales emails quickly, you can look at some of the best subject lines for cold emails.
The best subject line examples for sales, job searching, networking, marketing, and more that get opened, read, and responded to:
- A 48% huge growth industry in 3 months- WOW!
- Do you have an online learning course for [Digital marketing]?
- Fellow [University] graduation here!
- Hello from [Organization or Company]
- Hi [name], [question]?
- The instant coffee on me?
- Hoping to help.
- A great 3-minute favor?
- 10 hot tips to [topic] in the second half of 2023
- A [advantage] for [clients’ company or organization]
- Our company is hiring for an excellent job position for [Job Title].
- Are you looking for a [job title]?
- Can I help you?
- Will I meet you at [event]?
Always remember that you can attract a considerable number of your potential customers by creating an extremely killer and interesting topic.
2. Focus on the subject and first line:
Most marketers and salespeople spend all their time writing the body of their sales email and then quickly skip over the subject.
Instead of spending all your time on the body of the message, it’s better to focus on writing a catchy subject and pay special attention to your first sentences.
Well, you must be asking yourself why writing the topic and the first sentences of the text are so important. A wide range of recipients only read the subject and the first lines of the message.
That’s why they don’t have enough time to read the entire text. If your email is opened by the customer, you should take advantage of this opportunity strategically.
The most essential thing in the text of the message is the subject and its first sentences.
Make sure that the subject of the email is interesting and invaluable enough to convey your message easily.
Furthermore, the key thing to keep in mind is to make the subject of the email as relevant as possible to the recipient.
3. Tailor your greeting based on your industry and career:
Although saying hello is just one word, it’s interesting to know that it creates a magical effect in the mind of your audience with different industries.
So you need to create different greetings.
For cold email recipients of government organizations or industries related to financial affairs, in order to communicate effectively and closely with them, you should prefer to use their first name along with the word “Dear”.
When you email customers with non-government jobs and quieter industries, you can use “Hi, Hello”, or even “Hey” in your messages.
It’s highly recommended that you refer to them by the first name of your target prospects in the second part of the greeting.
These days, including your customers’ first names in email or text messages, has become the norm in all industries.
With a friendly salutation, you can assure your potential clients that you’re familiar with them and know their interests well.
4. Start the first sentences about your customers:
The first sentences of every email should be such that the prospects feel that it’s written only for them.
The opening line of emails is one of the most important parts of sales introduction emails. So don’t miss this golden opportunity to connect with your leads.
To give your recipient a good reason to read your message, as mentioned earlier, start the first line of your cold email with their name.
When you see your name in a message, your eyes quickly glaze over and you’re strongly tempted to open the email and read it.
It’s your natural instinct that as soon as you see your name, it tells you that since this message is about you, it should be opened.
It’s strongly recommended that you avoid the following initial sentences:
- “Although you don’t know us, we…”
- “Although we’ve never met you, we…”
- “Let’s get to know each other!”
- “Although we’re complete strangers, we…”
- “You don’t know us at all, but we…”
So instead of highlighting your foreignness, it’s better to use their interests, expertise or skills, etc. to start a stormy first sentence.
For example, you can take advantage of the following first sentences:
- “Since we know you’re interested in [the book], so for you…”
- “We’re entirely aware of your expertise in [the field], so we offer you this…”
- “Now we’ve seen your LinkedIn post [about your business], would you be interested in…”
- “We understand that you’re in charge of one of [the team], would you like…”
- “I noticed from your shared post on your LinkedIn company page that you’re looking for [your products & services].”
If you like to use the above sentences for your cold email but have no information about your leads, LinkedIn profiles are the best place to research your prospects.
By navigating their LinkedIn pages, you can see their LinkedIn connections, contact info, accomplishments, work experiences, all articles & posts they’ve published on LinkedIn, interests, and anything else you want to know about your prospect’s professional life.
5. Value your customers:
Our advice is to provide value before you ask recipients for anything. In the sense that you can value your audience with an intelligent and real definition.
You don’t need to do this all the time unless you have something useful and valuable to say in the first few lines of your message. But anyway, saying it is better than not saying it.
This will make you reassure your customers that they’re important to you. Moreover, they may also want to respond positively and return the favor when receiving your value.
Here are some great ideas for adding value to your audience:
- Recommend a book that might be worthwhile to them.
- Offer them a useful and practical app or tool.
- Introduce websites related to their interest.
- Share links to their LinkedIn articles & posts or any other social media.
- Share a unique productivity tip that you think applies to your prospect.
- Include a case study that supports your claims about your products & services.
By analyzing scientific, documented data and by giving the obtained results, you can easily show them how beneficial your products & services can be for them.
6. Use a CTA (Call To Action):
CTA buttons are hard to ignore. That’s why they’re one of the most important components of a cold email campaign.
A CTA button or email link captures the attention of your potential customers and encourages them to take your desired action.
Since the purpose of CTA is to get customers to take action, try using CTA in the final sentences of your sales introduction emails.
Remember, these little magic buttons have the power to change and move an email marketing campaign to full success.
It’s worth noting that a cold email should include at least one CTA to increase engagement with your target audiences.
In email marketing, for better visibility of CTA buttons, you should place them at the bottom or right side of the content.
In a nutshell, if you want your introductory emails to be responded to or read, include a clear CTA in your message so that your prospects take effective action quickly instead of thinking.
7. Drop the formality:
You shouldn’t try to impress your potential customers with the quality, structure, and formality of the written text.
Your prospects don’t think about any of the above. As a matter of fact, in today’s world, an email that looks more official will be deleted sooner than other messages.
An informal, spoken message seems more appealing to your target audience. Consequently, as much as you can, design your email as sincere and informal as possible. This increases the chances of reaching clients.
8. Research and personalize:
Although you don’t need to carry out a lot of research for every email you write and send, it’s better to devote enough time to it.
It isn’t easy to win potential clients in this era. So you must identify your leads and prospects and know exactly what their needs are.
How can you interact with customers? We advise you to use social media and search engines to understand your customers’ current jobs, recent projects, and other relevant information that can boost the chances of your email being opened.
The best social network where you can easily connect with your target audience is the LinkedIn platform.
With the largest and most extensive database of sales leads and more than 875 million professional users from all around the world, LinkedIn allows you to create multiple business pages, as well as a personal page to achieve your marketing goals.
With the help of your LinkedIn company page on your mobile or desktop, you can create a free job post at lightning speed to uncover your next great hire and qualified candidates.
Using the Open to Work filter on LinkedIn, this platform helps job seekers to find new job opportunities. Additionally, they can make themselves stand out among the job-searching community by optimizing their LinkedIn profile for recruiters.
On top of that, you should also personalize your email message for each customer. It’s better to address each audience by their name in your messages.
Don’t send messages to everyone in bulk.
If your prospects feel that the email received has been copied to several people, you have lost the game.
Instead, include a specific challenge or achievement in your email to make the customer feel valued.
9. Keep your messages as short as you can:
Overwriting email text can be the biggest mistake salespersons and marketers make when sending email lists for sale.
Bear in mind that your goal in sending emails is not to educate your customers or flood their minds with various and redundant information. Your objective is to get a response from your prospects and encourage them to do your desired activity. That’s all you have to do.
Potential customers don’t like to read multiple paragraphs of email. If your message is too long, they’ll leave the email without reading the text and replying to it.
So remember that your cold sales email should never exceed 5 or 6 sentences. The shorter your text is, the better and more effective it will be.
10. Engage your recipients and customers with questions:
Since the aim of any cold email campaign is to get a response from your customers, you should always include a question at the end of your message.
Never end your email message by saying, “If you have any questions, ask us”.
Instead, get your customers to interact by asking different questions.
Asking simple questions makes it easier and more convenient for recipients to answer and ultimately convert your prospects into real and loyal clients.
11. Be careful of typos:
Typing errors detract from the credibility of your business and cause your emails to be considered spam.
Utilizing grammar checker tools like Grammarly or reviewing emails before sending can greatly go a long way in reducing spelling and grammatical errors.
Though you’re very confident that you don’t have any typos, still watch for them.
12. Say thank you and sign
At the end of the message, say thank you and add your name & sign off. Just that!
There’s no need to write anything extra. Remember that the best cold emails are short and sweet.
Meanwhile, messages that are long and contain unnecessary or additional information not only reduce the possibility that your audience will read them but also have the opposite result, as well as there’s a risk of being considered spam messages.
So by saying “thanks” and signing, encourage your recipients to respond to your email as soon as possible.
13. Follow up on your cold email:
When you send a cold email that doesn’t get a response, we recommend that you follow up.
Sometimes, a lack of response from your prospects doesn’t mean disinterest. Chances are, they either didn’t receive the email, they don’t have the motivation to respond yet, or the email providers automatically marked your cold email as spam.
Although it’s important to follow up on resending cold emails to reconnect with them, there’s no need to rush.
It’s worth noting that you should wait at least one week before sending a cold email again. You can do this two or three times.
What tactics are used in the best examples of sales emails?
According to the statistics published by Hotspot, by using the appropriate sales email templates and examples, you can achieve an open rate of 60% or higher, a response rate of 30% or higher, and a click-through rate of 8% or higher on popular social media like LinkedIn.
# Example 1
Why does it work?
- Including an engaging and concise subject line that captures the interest of your audience
- Starting an impressive opening line
- Valuing potential customers
- Introducing a new service or product
- Establishing a relevant opening line
- Engaging your prospects with a question
# Example 2
Why does it work?
- Including the creative and personal subject line
- Starting with a congratulation
- Including a CTA
- Including a link
- Introducing yourself as a personal referral
- Referring prospect’s social media posts
# Example 3
Why does it work?
- Introducing a new brand
- sharing a link to a relevant article
- Including LinkedIn company page, company name, company URL
- Starting with a catchy subject line
- Closing with a question
- Including a CTA
- Valuing your prospect
The Best email prospecting tool in 2023
Always remember that not having an email marketing strategy means missing sales opportunities and strengthening relationships with prospective customers.
That’s why according to published official statistics, email marketing has a 4300% ROI (Return On Investment).
So by implementing the right email marketing service, in addition to reducing the costs of marketing campaigns, you can gain the most feedback from the target market.
But designing and running an effective email campaign is not that easy, and on the other hand, the results can’t be effortlessly evaluated without the help of these email prospecting tools.
Accordingly, here, we introduce and review one of the best sales email prospecting services.
Collecting information on over 255 million corporate and personal leads worldwide, CUFinder is one of the largest and most popular databases of email lists for sale in the world that is growing and expanding.
The reason for the popularity of the CUFinder search tool:
- Affordable prices
- Easy to use
- Strong support team 24/7
- Bulk email search capability
- Free trial credits
- Quick and easy integration with other CRMs
- Access to the results as an Excel file
A sales email template is a pre-designed and structured email format used by businesses to reach out to potential customers with a compelling pitch for their product or service. The template typically includes essential elements such as a personalized greeting, an introduction to the business and product, and a clear value proposition highlighting the benefits for the customer. It may also feature eye-catching design elements and marketing content to capture the recipient’s attention. After sending the initial email, a follow-up template can be used to maintain a formal and professional approach in subsequent communications. The goal of a sales email template is to provide sales representatives with a consistent and effective way to engage with prospects, fostering a positive impression and encouraging further communication that may ultimately lead to successful conversions and business growth.
Every business in every industry boils down to one thing: sales. Since cold emails are critical to increasing sales and making revenue, your need for the best sales email templates is greater than ever.
Sales email templates can make your life a lot easier, as well as allow you to reach more potential customers and close more deals in less time.
With the help of the best introductory sales email templates, you’ll boost your sales and open rates. Remember that you can use them for any scenario and don’t forget to tailor them according to the needs of your potential customers.
How do you write a sales email?
All you need to do to write a sales email is:
- Write a catchy topic in the subject line.
- Start with energy.
- Write a useful body copy.
- Include a CTA.
- Sign professionally.
What is a good sales introduction email?
A good sales introduction email has the following key elements:
# Interesting and trending subject line
# Great opening line
# Relevant body copy
# Compelling closing line with a CTA
How do I start a cold sales email?
Good strategies to begin a cold sales email:
1. Start with a personalized and engaging subject line.
2. Greet them warmly.
3. Introduce yourself appropriately.
4. Mention the research you’ve done about their company.
How do you write a warm sales email?
To write a warm sales email, you should personalize it by following the hot tips:
- Write a catchy subject line
- Start with a smart introduction
- Show interest in prospects’ business
- Address prospects’ pain points
- Propose value
- Humbly demonstrate your skills and experience