LinkedIn Carousel is an essential feature for businesses and professionals who want to create visually engaging content on LinkedIn. With up to nine images or videos in a single post, users can showcase their products, services, company culture, and success stories in a way that stands out from traditional posts. In this article, I’ll explore how you can use LinkedIn Carousel to achieve your business goals.

LinkedIn Carousel

The purpose of LinkedIn Carousel is to help businesses and professionals showcase their brand’s personality, products, and services through visually appealing content.

LinkedIn Carousel is a content format that allows users to share multiple images or cards in a single post, providing a more engaging and interactive way to showcase information or tell a story on the platform.

The carousel format allows for multiple images or videos, which makes it easier to tell a story and engage with the target audience. Companies and individuals can leverage this feature to increase brand awareness, drive traffic to their websites, and generate leads.

I must remind you that it’s crucial to consider the type of content you want to share on your company page or feed on LinkedIn Carousel. these types could include product demos, how-to guides, behind-the-scenes posts, event highlights, company culture showcases, or customer success stories.

Each type of content has its unique advantages depending on your objectives, so it’s vital to choose the right kind for your specific needs.

Product Demos

Product demos are an excellent way to showcase your product’s features and functionality in action. You can use LinkedIn Carousel to create an interactive experience that shows potential customers how your product works and how it can benefit them. By including high-quality visuals and clear explanations, you can increase the likelihood of conversions and sales.

Product Demos

How-To Guides

How-to guides provide step-by-step instructions on how to use a particular product, service, or software. These types of carousel posts help educate potential customers about your offerings and show them how they can solve their problems. By offering valuable information and practical tips, you can establish yourself as an expert in your field and build trust with your audience. This is a prospecting technique.

Behind-The-Scenes

Behind-the-scenes posts give viewers an inside look at the company’s culture and daily operations. These types of carousels are great for building brand awareness and humanizing your business. By showing your team at work, and sharing company events, and team-building activities, you can demonstrate your company’s values and personality.

Event Highlights

Event highlight carousels show the best moments from conferences, webinars, and other company events. These types of posts are ideal for showcasing your thought leadership and expertise while providing value to your audience. By sharing insights, takeaways, and key learnings, you can establish yourself as a leader in your industry.

Company Culture Showcases

Company culture showcases are so popular among businesses looking to showcase their values and work environment. They typically include photos and videos of employees at work, company events, and team-building activities. These posts are great for building brand awareness and attracting top talent.

Company Culture Showcases

Customer Success Story Carousels

Customer success story carousels highlight the benefits of a product or service through real-life customer testimonials. By showcasing how your offerings have helped others achieve their goals, you can build trust with your audience and encourage them to take action. These types of posts are particularly effective in industries where word-of-mouth referrals and social proof are essential.

How to Make a LinkedIn Carousel?

LinkedIn’s carousel feature is a great way to engage your audience with visual content. With the ability to upload up to 9 images or videos, adding headlines and descriptions for each, and adding documents with a really high limit for slides. Carousels allow you to tell a story, share tips, or showcase your products or services in a visually attractive way. By using this feature, you can:

  • Grab your audience’s attention
  • Increase engagement on your posts
  • Drive more traffic to your website
How to Make a LinkedIn Carousel?

One of the benefits of using a carousel is that it allows you to share more information than a single image or post. With multiple images, you can showcase different aspects of your product or service, highlight critical features, or share a step-by-step guide.

This format also has a higher potential for popularity since users can swipe through the images, share them with their network, and get connected much easier. When creating a carousel, ensure that your visuals are high-quality and relevant to your message. Use eye-catching headlines and concise descriptions to convey your message effectively.

To optimize your carousel for search engines and algorithms, consider using keywords in your headlines and descriptions. Additionally, make sure to add a call-to-action to encourage engagement from your audience, whether it be to like, comment, or visit your website.

Finally, test out different design layouts and captions to determine what resonates best with your audience and track your performance metrics to see what works best for your brand. By experimenting with different elements of your carousel, you can improve its effectiveness over time and increase your reach on LinkedIn.

Here is the step-by-step instruction to create a LinkedIn carousel:

  1. Log in to your LinkedIn account and navigate to the “Home” page.
  2. Click on the “Create a post” button.
  3. Write the caption or the thoughts and then click on “Add a photo” or “Add a document”
  4. Upload or select the images or the document you want to include in your carousel. You can add up to 9 images.
  5. Add a headline and description for each image. Make sure they are clear and brief.
  6. Preview your carousel to make sure it looks the way you want it to. This is especially important for mobile users as they will be swiping through the images.
  7. Add a call-to-action (CTA) to your post to encourage engagement from your audience. This could be to like, comment, share, or visit your website.
  8. Publish your carousel by clicking the “Post” button.
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Note that if you just select images you want people to see, the posts will get a checkered form not a carousel, the audience needs to click on one of them to see the carousel and be able to swipe through. I always put the slides I want to show to my target audience in a document. Thankfully the documents don’t have a limited slide number and their slides are totally much easier to manage.

By following these steps, you’ll have a polished and professional-looking carousel that can help drive engagement and traffic to your website.

Publish your carousel by clicking the “Post” button.

Remember to experiment with different design layouts and captions to determine what resonates best with your audience, and track your performance metrics to see what works best for your brand.

LinkedIn’s carousel feature is a valuable tool that can help you create engaging visual content for your audience. Here are some reasons why you should consider using it:

1. Increase Engagement: LinkedIn’s algorithm favors posts with high engagement, and carousels are an effective way to drive engagement. With multiple images, videos, or other content in one post, your audience may spend more time on your content, which increases the chance of:

2. Showcase Your Brand: Carousels allow you to showcase your brand in a visually appealing way. You can share photos of your products, highlight key features or benefits, or tell a story that connects with your audience.

3. Share More Information: Unlike a single image or post, carousels allow you to share more information in one piece of content. You can create a series of visuals that walk your audience through a process, highlight different aspects of your product, or share a step-by-step guide.

4. Higher Potential for popularity: Images are easily shareable on LinkedIn, so if your carousel catches the attention of your audience, they are more likely to share it with their network. This can increase your visibility and reach across the platform.

Higher Potential for popularity

Tips for creating a successful carousel:

1. Use High-Quality Visuals: Choose high-quality images or videos that are relevant to your message. Ensure that the visuals are clear and easy to understand.

2. Focus on Your Headlines: Your headlines should be clear and concise, making it easy for your audience to understand what each image or video represents.

3. Be Consistent: Use similar fonts and colors throughout your carousel to maintain consistency and make it easier for your audience to follow.

4. Add a Call-to-Action (CTA): Encourage engagement from your audience by including a CTA. This could be as simple as asking them to like, comment, or share your post, or directing them to your website.

Let me also share some SEO tips for your carousel posts as well:

1. Use Keywords: Include relevant keywords in your headlines and descriptions to optimize your carousel for search engines.

2. Keep it Short: Keep your descriptions short and sweet, using the most important keywords at the beginning.

3. Use high-quality and attractive images: it is the most important thing you need to use. The more appealing the images are, the more audiences are to get indeed with your post.

By following these tips, you can create eye-catching carousels that engage your audience and drive traffic to your website. Remember to monitor your performance metrics and adjust your strategy accordingly to ensure that you are reaching your goals.

LinkedIn Carousel Post Size

As one of the most popular social networking platforms in the world, LinkedIn has become the go-to destination for professionals looking to expand their network, connect with peers, and find new opportunities. Whether you are an individual looking to build your personal brand or a business seeking to promote your products or services, LinkedIn offers powerful tools that can help you achieve your goals.

LinkedIn Carousel Post Size

As mentioned above, one of the most effective ways to engage with your audience on LinkedIn is through the use of carousel posts. These posts allow you to share multiple images or videos in a single post, which can help you to tell a more complete story and capture your audience’s attention. However, it is important to understand the right size and format for your LinkedIn carousel posts to maximize their impact.

When it comes to the size of your LinkedIn carousel posts, there are a few different factors to consider. First and foremost, you will want to ensure that your images or videos are high-quality and visually appealing. This means using high-resolution images and videos that are optimized for the web, as well as choosing colors and fonts that are easy to read and visually appealing.

In terms of actual size dimensions, LinkedIn recommends using images that are at least 1080 x 1080 pixels, with a maximum file size of 8 MB. Videos should be no longer than 10 minutes in length, and can be up to 4 GB in size. However, keep in mind that larger files may take longer to load and may not display properly on all devices.

Another important consideration when creating LinkedIn carousel posts is SEO. To ensure that your posts are discoverable by other LinkedIn users, it is important to use relevant keywords and hashtags in your post text and captions. This will help to improve the visibility of your posts in search results, making it easier for people to find and engage with your content and making your content more noticeable overall.

 Use high-quality and attractive images

Additionally, you may want to consider including links to your website or other relevant content in your carousel posts. This can help to drive traffic to your website and increase engagement with your brand, while also providing valuable information to your audience.

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Ultimately, the key to creating effective LinkedIn carousel posts is to focus on engaging your audience with high-quality visuals and compelling content. By using the right size dimensions, optimizing for SEO, and providing value to your audience, you can build a strong following on LinkedIn and achieve your marketing goals.

With its powerful features, LinkedIn can be a game-changer for individuals and businesses alike, helping them to connect with like-minded professionals and succeed in today’s competitive marketplace.

LinkedIn Carousel Template

LinkedIn carousel templates are a valuable tool that can help individuals and businesses create visually appealing and engaging content. These posts allow you to share multiple images or videos in a single post, providing an opportunity to tell a more complete story and capture your audience’s attention.

However, creating a successful carousel post requires careful planning and execution, including choosing the right template and optimizing it for search engines mostly Google.

LinkedIn Carousel Template

Now, let’s talk about choosing the right carousel template for a bit, shall we?

1. Consider Your Brand

First and foremost, your carousel post template should be aligned with your brand’s visual identity. This means that the color scheme, font, and overall style should match your brand’s personality. If you’re not sure what your brand’s visual identity is, start by reviewing your website and other marketing materials. Look for common themes in colors, fonts, and imagery that you can carry over to your LinkedIn carousel posts.

2. Think About Your Audience

Your audience should also play a role in your template selection process. Take into account their preferences and interests when choosing a design.

For example, if you’re targeting a tech-savvy audience, you might want to choose a modern, sleek design with clean lines and bold typography. On the other hand, if you’re targeting a more conservative or traditional audience, you might opt for a classic design with muted colors and traditional fonts.

3. Keep It Simple

When it comes to carousel post templates, less is often more. A cluttered or overly complicated design can distract the audience from your message and make your post difficult to read. It might even make the post boring for some! Instead, choose a clean, simple design that highlights your content and makes it easy for your audience to engage with.

4. Use High-Quality Images

Images are a critical component of carousel posts. They help to grab your audience’s attention and convey your message quickly and effectively. When selecting a template, make sure it accommodates high-quality images that are relevant to your content. Avoid stock photos and opt for original, eye-catching images that will help your post stand out.

5. Test and Refine

Don’t be afraid to experiment with different templates and designs until you find what works best for your audience. LinkedIn offers analytics tools that can help you track engagement and measure the success of your posts. Use this data to refine your approach over time and create carousel posts that resonate with your audience.

6. Consider Your Message

Before choosing a template for your LinkedIn carousel post, it’s important to consider the message you want to convey. If you are sharing step-by-step instructions or a tutorial, you might want to choose a template with numbered steps or arrows pointing in a specific direction.

On the other hand, if you are sharing tips or advice, you might want to choose a template that allows you to highlight key points or add captions to your images.

7. Be Consistent

Consistency is key when it comes to building your brand and creating a recognizable visual identity. Make sure that the templates you choose for your carousel posts are consistent with the rest of your branding and marketing materials. This means using the same color scheme, typography, and imagery across all platforms.

8. Use White Space

White space refers to the empty space around your content. It can help make your carousel post look clean and uncluttered while also allowing your message to stand out. When choosing a template, look for designs that incorporate plenty of white or negative space.

9. Emphasize Your Call-to-Action (CTA)

Your carousel post should have a clear call-to-action (CTA) that encourages your audience to take a specific action, such as clicking a link or signing up for a newsletter. When choosing a template, make sure it has space to include your CTA prominently, whether it’s a button or a text overlay.

10. Keep Your Branding Subtle

While it’s essential to ensure your carousel posts are consistent with your brand, you don’t want your branding to overpower your content. Avoid using large logos or overt branding elements that could distract from your message. Instead, keep your branding subtle and incorporate it into the design in a less obtrusive way, such as using a small logo in the corner of your images.

11. Use Custom Designs

If you have a specific vision for your carousel post that can’t be achieved with pre-made templates, consider hiring a graphic designer to create custom designs for you. A designer can work with you to ensure your posts are fully aligned with your brand’s visual identity and help you create unique and eye-catching designs that stand out on LinkedIn.

LinkedIn PDF Carousel

LinkedIn PDF Carousel is a powerful tool that enables businesses and individuals to share information with their audiences on the platform. This feature allows users to upload multiple PDFs into a single post, making it easier for the audience to access and view the content.

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However, creating successful LinkedIn PDF carousel posts requires careful planning and execution, including selecting the right PDFs, optimizing them, and sharing valuable content with your audience.

LinkedIn PDF Carousel

How to create a successful PDF carousel post?

Creating a successful PDF carousel post on LinkedIn can be an effective way to showcase your expertise, establish credibility and engage with your audience. With more than 870 million users on the platform, creating high-quality content has become more important than ever before.

To begin with, it is essential to choose a topic that resonates with your target audience, provides value, and aligns with your brand’s messaging. This could be anything from industry insights to tips for career development or best practices. Ensure that the topic is well-researched and evidence-based, providing actionable insights that are relevant to your industry.

Once you have decided on the topic, design the PDF with a visually appealing layout and easy-to-read format. Use high-quality images and graphics to enhance the overall look of the post. The visual appeal helps grab the reader’s attention and encourages them to read further.

The content should be concise and engaging, keeping in mind the limited attention span of the average LinkedIn user. Use bullet points, short paragraphs, and headings to break up the text and make it easier to read. Additionally, the language should be understandable, so avoid jargon or complex terms.

Incorporating a call-to-action (CTA) at the end of the post is vital to drive engagement and generate leads. The CTA could include encouraging readers to share their thoughts, follow your page for more insights, or direct them to your website.

Finally, promote the post through your social media channels and encourage your network to share it with their followers as well. Sharing the post widely helps improve visibility and reach.

By following these tips, you can create a successful PDF carousel post on LinkedIn that engages your audience, establishes authority, and demonstrates your expertise in your field.

LinkedIn Carousel Ad

A LinkedIn carousel ad is a type of sponsored content on the LinkedIn platform that allows advertisers to showcase multiple images or videos within a single ad unit. The ad appears as a slideshow, with users swiping horizontally to view each image or video in the sequence.

Carousel ads can be used to tell a story, highlight different features or products, or showcase various aspects of a brand or campaign. They are highly engaging and interactive, making them an effective way to capture and hold the attention of LinkedIn users. Additionally, carousel ads offer advertisers more flexibility and creativity in their advertising compared to traditional static ads.

LinkedIn Carousel Ad

Creating an Engaging LinkedIn Carousel Ad

1. Define your goal: Before creating a carousel ad, define what you want to achieve with it. Are you looking to drive traffic to your website, generate leads, or increase brand awareness? Once you have a clear goal in mind, you can tailor your ad content to achieve that objective.

2. Use high-quality visuals: Carousel ads rely heavily on visuals, so make sure you use high-quality images and videos that are visually appealing and relevant to your message. Use attention-grabbing headlines and captions to complement your visuals.

3. Tell a story: A carousel ad is a great opportunity to tell a story about your brand or product. Plan out the sequence of images and videos carefully to create a narrative that flows logically and engages the viewer.

4. Keep it concise: While a carousel ad allows you to showcase multiple images or videos, remember to keep each slide concise and focused on a single idea. This will help hold the viewer’s attention and ensure they continue swiping through the carousel.

5. Incorporate a call-to-action: Finally, be sure to include a clear call-to-action (CTA) in your carousel ad. Whether you want viewers to click through to your website or download a whitepaper, make sure the CTA is prominent and compelling.

LinkedIn Carousel Ad

Wrap Up

In conclusion, LinkedIn Carousel is a powerful feature that enables businesses and professionals to showcase their expertise, products, services, culture, and customer success stories. By creating visually engaging carousel posts, users can differentiate themselves from the competition, attract new clients, and improve their engagement rates. There are various types of carousel posts, including product demos, how-to guides, behind-the-scenes glimpses, event highlights, company culture showcases, and customer success stories, each with unique advantages, depending on your goals.

Whether you’re a business owner or a professional looking to grow your personal brand on LinkedIn, optimizing your carousel posts can help maximize the benefits of this feature.

Use relevant captions, hashtags, CTAs, recommended LinkedIn carousel post sizes, PDF carousels, carousel templates, and carousel ads to create engaging content that resonates with your target audience. With LinkedIn Carousel, you can take your LinkedIn presence to the next level and achieve your business objectives.

FAQ

What is a LinkedIn carousel?

A LinkedIn carousel refers to a multi-slide content format that allows users to share multiple images or slides within a single post. Users can swipe through the slides horizontally, making it ideal for storytelling, presenting multiple points, or showcasing a series of images. It provides an engaging way to deliver content and can be particularly effective for businesses and marketers looking to capture audience attention.

Why is LinkedIn removing carousels?

LinkedIn had not officially announced any decision to remove carousels. However, platforms periodically make changes to their features based on user feedback, effectiveness, or strategic decisions. If LinkedIn were to remove the carousel feature, it would likely be the result of internal data insights or to enhance the user experience. For the latest information, it’s essential to refer to LinkedIn’s official announcements or help center.

Are there carousels on LinkedIn?

Yes, LinkedIn offers a carousel format for posts. This allows users to upload multiple images in a single post, which viewers can swipe through. These carousels can be useful for showcasing a series of related images, presenting step-by-step processes, or sharing different aspects of a story or product.

How do I create a carousel document on LinkedIn?

To create a carousel on LinkedIn, start by creating a new post. Click on the “Document” option, then upload your individual images or slides. These slides can be created using tools like PowerPoint or Canva, saved as individual images, and then uploaded in sequence. Once uploaded, you can arrange them in the desired order. Write a compelling caption, and when you’re ready, click “Post.” This will share your carousel, allowing your connections and followers to swipe through the slides.

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