Using relevant LinkedIn trending hashtags is equally significant on LinkedIn as on other social media platforms. It helps to increase the visibility of your content to individuals interested in that particular topic. LinkedIn’s algorithms categorize content using hashtags, enhancing the chances of your content being shown to users interested in that topic. It is advised to restrict the usage of hashtags and utilize only a few pertinent to your post rather than using an excess of them.
Using hashtags on LinkedIn was introduced in 2018, and their use is unique compared to other social media platforms. Hashtags that go viral on other platforms might not work as effectively on LinkedIn as a professional platform. Therefore, it is essential to understand how to use LinkedIn hashtags properly by browsing through the top trending ones.
Hashtags can help you reap benefits, including gaining followers, increasing visibility, and increasing the probability of posts going viral. For B2B sales, hashtags become an additional tool for brand promotion, and using them can boost your profile visibility on LinkedIn.
LinkedIn’s hashtags are valuable for discoverable content. They help in gaining new followers and building your brand. They can also help you find valuable connections. Using hashtags effectively on LinkedIn can increase your content’s reach and engagement and gain a competitive advantage.
How to Use Hashtags on LinkedIn in 2023
Hashtags are a handy tool in social media. They help people find your content by categorizing it under relevant keywords or themes. LinkedIn hashtags are no different; they can help you attract more post views and gain new followers. LinkedIn hashtags are becoming increasingly popular and will continue to be a crucial aspect of your strategy in 2023.
First, following hashtags relevant to your industry or niche is essential. Following said hashtags, you can access content from individuals and businesses in your field. By engaging in this activity, you will stay informed about the latest developments in the field, which you can subsequently incorporate into your LinkedIn profile or disseminate in your posts.
Using hashtags on LinkedIn posts is another great way to enhance your profile visibility. When you add hashtags to your LinkedIn post, you categorize it with all other posts using that hashtag. This makes your post more discoverable to people interested in that topic.
By engaging in this activity, you will stay informed about the latest developments in the field, which you can subsequently incorporate into your LinkedIn profile or disseminate in your posts. Instead, aim to use a maximum of three hashtags per post. Ensure they are relevant and add value to the content of your post.
Including hashtags within your LinkedIn profile has the potential to increase its visibility. Like your posts, adding relevant hashtags to your profile means that other LinkedIn users interested in that topic can easily find your profile. Strategically incorporating hashtags into your profile can help attract new followers, who will then be able to see all of your public LinkedIn posts.
To add hashtags to your LinkedIn profile, edit the “skills” section and include appropriate hashtags. Avoid using an excessive amount of hashtags and prioritize utilizing ones that are relevant to your field.
In addition, following hashtags on LinkedIn can also help you stay informed on trending news and events relevant to your industry. This strategy can be a successful way to remain ahead of industry advancements and establish your authority as a visionary. By following hashtags on LinkedIn, you can receive a summary of the most popular posts related to that hashtag. This provides frequent insight into current trends in your field of expertise.
Acknowledging that using popular hashtags may not always be the optimal strategy to include is essential. While they can increase the visibility of your posts, they may also attract an irrelevant audience. Instead, employing niche hashtags related to your field or subject is preferable. This way, you can ensure that your content reaches an audience genuinely interested in your area of proficiency.
LinkedIn hashtags have become increasingly crucial for visibility and engagement on the platform, and this trend will undoubtedly continue in 2023. By following relevant hashtags:
– You can improve your brand on LinkedIn.
– You can increase your number of followers on LinkedIn.
– You can stay updated on industry trends on LinkedIn.
– This is achieved by following relevant hashtags.
– Add them efficiently to your profile and posts.
– Refrain from excessive hashtag usage.
– Prioritize relevant niche hashtags on LinkedIn.
How to Find Trending Hashtags on LinkedIn
People and companies heavily rely on social media to promote their brands, merchandise, and offerings. LinkedIn is among the most professional options among the popular social media channels. The platform boasts over a billion members across 198 countries, making it the perfect place to network with industry professionals and showcase your brand.
Alongside creating engaging content and connecting with industry influencers, a crucial aspect of any LinkedIn marketing strategy is the proper use of hashtags. Hashtags act as a powerful discoverability tool and help categorize your content.
1. Start by exploring the LinkedIn feed
There are two ways to find trending hashtags on LinkedIn. The first is to explore the LinkedIn newsfeed. The news feed contains member post updates, including articles, posts, and comments about their interests. By scrolling through the feed, you can search for relevant hashtags that appear more frequently in your industry.
2. Use LinkedIn analytics tools
Another way to find trending hashtags on LinkedIn is using the platform’s analytics tools. LinkedIn offers its members an Analytics Dashboard, which can provide valuable data insights, including post engagement, impressions, and viewer demographics.
Under the “Updates” tab, you can analyze your content’s performance and discover which hashtags performed best. You can pinpoint the commonly utilized hashtags in your field and integrate them into your forthcoming social media content. The “Analytics Dashboard” is available for all premium subscribers of LinkedIn.
3. Use Social Media Management Tools
Social media management tools such as Hootsuite and Sprout Social also provide data insights that help businesses find trending hashtags on LinkedIn. Hootsuite, for instance, has a feature called “Trends,” which identifies the most relevant and popular hashtags in real-time.
Recognizing the most trending hashtags in your specific field can facilitate you in curating pertinent content for your intended audience. Social media management tools help you manage multiple social media platforms from one place, saving you time and resources.
4. Conduct a competitor analysis
Another way to find trending hashtags on LinkedIn is to conduct a competitor analysis. Conducting research on successful businesses in your niche is essential to identify the hashtags that resonate with their target audience.
Analyzing their published content can effectively determine which hashtags are prevalent and have the highest engagement rate. By incorporating these hashtags in your own posts, you can increase the visibility and reach of your content. Also, studying your competitors’ content strategies can provide valuable insights into what works and doesn’t work in your industry.
Identifying gaps in their content can allow you to provide more unique and valuable content that stands out from the competition. By continuously monitoring and adjusting your hashtag and content strategy, you can improve your social media performance and engagement with your target audience
5. Look at top influencers in your industry
LinkedIn Influencers have a significant following and influence in a particular industry. Following these influencers and analyzing their content can provide valuable insights into trending hashtags that are popular in your industry. Moreover, you can utilize their individual experiences and methodology to construct captivating and informative posts that appeal to your intended audience.
Incorporating relevant and trending hashtags is essential to any LinkedIn marketing strategy. Use the described tactics to recognize renowned hashtags in your field. Produce thought-provoking content that strikes a chord with your intended audience. Keeping track and scrutinizing the utilization of hashtags in your posts can assist you in honing your strategy and expanding your influence on LinkedIn. Remember to use relevant and niche hashtags that cater to your target audience.
What Is LinkedIn Hashtag Analytics & How to Use It?
LinkedIn is a digital platform for professionals to interact with others in their respective fields, search for career prospects, and share industry-related content. The platform incorporates hashtags, which help to classify and arrange posts. Users can utilize LinkedIn Hashtag Analytics to enhance their social media methods.
This tool helps monitor their hashtags’ efficacy and content’s performance. LinkedIn Hashtag Analytics also offers insights into the audience’s demographics engaging with their content. These analytics can assist users in making informed decisions about their content strategy to increase engagement and reach on the platform.
To access LinkedIn Hashtag Analytics, you must have a LinkedIn account and be an active content creator. Once you have signed in to your account, select the “Me” menu at the top of the page. Then, choose the “Posts & Activity” option and navigate to the left-hand side of the page to click on “Activity.”
This will bring you to a summary of your previous posts and their engagement rates. To access hashtag analytics, click on the hashtag below each post, which takes you to the specific hashtag page with relevant analytics. The LinkedIn Hashtag Analytics page starts with an overview section summarizing the hashtag’s performance. It furnishes data on the count of posts, individual users, and extent of interaction.
This gives you a sense of the hashtag’s popularity and traction within your industry. The demographics section offers insights into the users engaging with your hashtag. This assists you in gaining a better understanding of your intended audience and generating content that matches their preferences.
The activity section provides a comprehensive breakdown of the performance of your posts that utilize the designated hashtag. It displays the number of impressions, clicks, likes, comments, and shares each post receives.
Calculate the engagement rate by dividing total interactions by the number of impressions. This helps identify posts that resonate with your audience. It also highlights posts that need improvement. You can also compare the performance of different hashtags in your industry to gain insights into trends and popularity.
You can generate content that complies with industry norms and select the most efficient hashtags. Using LinkedIn Hashtag Analytics, you can improve your social media approach in various ways.
Benefits of using LinkedIn hashtags analytics
1. Amplify the exposure of your content:
By incorporating pertinent and trendy hashtags, you can amplify the exposure of your content and expand your audience reach. Trying out different hashtags allows you to grasp which ones have the most significant impact on your audience.
2. Tailor your content to your target audience:
analyzing the demographics section helps you tailor your content to your target audience. You can create more targeted and engaging content by understanding their geographic location, industry, and job function.
3. Posts & engagement:
The activity section helps you identify which posts generate the most engagement. This insight allows you to create compelling content that drives engagement and improves your social media strategy. You can also determine the best posting frequency and times to maximize engagement.
LinkedIn Hashtag Analytics is a valuable tool for content creators on the platform. It provides insights into your audience and popular hashtag trends and helps you create more compelling content. You can improve your social media presence and strategy by analyzing post performance and engagement.
Best LinkedIn Trending Hashtags
To determine the best hashtags to use in your post, conducting research beforehand is a good idea. Search LinkedIn for relevant keywords to your topic. Review the most commonly used hashtags on the topic pages. Use established and trending hashtags that have already gained popularity on the platform. Don’t make up your own hashtags. Always spell hashtags correctly. This will help your content get discovered and increase its visibility on LinkedIn.
There are billions of hashtags out there every year. Some of them stick around for a while, and some disappear after a week or so. That is why I would not go around social hashtags. Instead, I chose some industries and will bring some of their more popular hashtags here.
Real estate
#realestate
#multifamily real estate
#propertymarket
#property
#real estate agent
#real estate consultant
#housing
#commercialrealestate
#residential real estate
Social media and digital marketing agencies
#digital marketing agency
#digital marketing
#digital marketing tips
#social media management
#social media marketing tips
#social media tips
#social media trends
#data driven
#communitymanager
#video marketing
Financial service
#mortgage adviser.
#mortgages.
#investment strategy.
#investments.
#passiveincome.
#investment.
#pensions.
#wealth manager.
Information Technology and Services
#technology
#future#futurism
#business intelligence
#software engineering
#programing
#analytics
#softwaredesign
#chatgpt
💡 Additional read: How ChatGPT works?
Conclusion
LinkedIn trending hashtags have become essential for professionals to increase visibility, engage with their audience, and stay up-to-date on industry trends. Using relevant and trending hashtags and analyzing their performance using LinkedIn Hashtag Analytics, users can grow their audience and create compelling content that resonates with their target audience. Remember to use only a few pertinent hashtags and prioritize niche hashtags related to your field or subject. By incorporating these tactics, users can see a significant improvement in their LinkedIn strategy in 2023 and beyond.
FAQ
How Do I Find Trending Hashtags On LinkedIn?
Use the search bar on LinkedIn and type in a hashtag to see if it’s trending or popular.
What Hashtags Work Best on LinkedIn?
Industry-specific hashtags work best on LinkedIn.
What Is the Most Used Hashtag On LinkedIn?
#jobsearch #employment
What Are the Most Popular Recruitment Hashtags on LinkedIn?
#recruitment #hiring #jobsearch #jobs #career
What is the hashtag strategy for LinkedIn 2023?
As of 2023, the hashtag strategy for LinkedIn emphasizes using specific, relevant, and niche hashtags to target the right audience. Broad hashtags might have larger audiences, but niche hashtags can help your content reach a more targeted and engaged group of professionals. Research is key: identify trending hashtags in your industry, keep an eye on what thought leaders are using, and test various combinations to see what resonates best with your audience. Additionally, using a mix of popular and less competitive hashtags can help your content get more visibility.
Do hashtags work on LinkedIn 2023?
Yes, as of 2023, hashtags still work on LinkedIn and play a crucial role in content discoverability. By incorporating relevant hashtags, users can categorize their posts, making them more discoverable to users who follow or search for those hashtags. LinkedIn’s algorithm also considers hashtags when determining the relevance of content, so using appropriate ones can enhance your post’s reach and engagement.
Are hashtags still relevant in 2023?
Yes, hashtags remain relevant in 2023 across various social media platforms, including LinkedIn. They continue to be a powerful tool for categorizing content, increasing discoverability, and engaging niche communities. Hashtags are especially valuable for users aiming to establish authority in specific subject areas or industries. By using them strategically, content creators and businesses can target and reach their desired audiences more effectively.
What are trending hashtags on LinkedIn?
Trending hashtags on LinkedIn often vary based on current events, industry trends, and popular discussions. While generic hashtags like #leadership, #innovation, and #careeradvice remain popular, more specific hashtags emerge based on timely topics and industry-specific trends. To identify current trending hashtags, monitor LinkedIn’s “News and Views” or use third-party analytics tools that track LinkedIn engagement and trends.
How many hashtags to use on LinkedIn 2023?
In 2023, it’s recommended to use between 3 to 5 relevant hashtags for your LinkedIn posts. This range ensures that your content remains discoverable without appearing spammy. Quality over quantity is key. Choose hashtags that are directly relevant to your content and resonate with the audience you aim to reach. Too many hashtags can detract from the message and may reduce the credibility of your post.