LinkedIn is the largest business-oriented social media platform and stands as a powerful hub for professionals, businesses, and B2B marketers.
As we venture into 2024, it’s essential to stay updated on the latest LinkedIn statistics, facts, and trends for 2024 that will shape how we connect, network, and do business in the coming year.
In 2024, LinkedIn statistics, facts, and trends reflect its continued growth as a key professional networking platform. User engagement is on the rise, with an increasing number of active monthly users engaging in content creation and interaction. Video content, particularly short-form, is gaining significant traction, aligning with broader social media trends. LinkedIn's role in job recruitment and professional development remains strong, with a growing number of companies using the platform for talent acquisition and employee upskilling.
In this article, we’ll break down the essential LinkedIn marketing & user statistics and provide an overview of LinkedIn’s general stats.
Whether you’re an individual seeking to optimize your LinkedIn profile or a B2B marketer aiming to leverage the platform for lead generation, this information is invaluable.
Let’s dive in!
LinkedIn User Stats
Here are the most important LinkedIn user statistics:
Age Group Distribution:
LinkedIn is often associated with a more mature audience, and the statistics for 2024 continue to support this notion.
1. The majority of LinkedIn users fall into the age group of 25-34, making up approximately 40% of the platform’s user base.
2. Meanwhile, users aged 35-44 and 45-54 contribute to around 28% and 17% of LinkedIn’s audience, respectively.
This data emphasizes the platform’s appeal to professionals in the prime of their careers.
Active Users:
3. LinkedIn continues to experience steady growth, with over 774 million active users globally in 2024.
4. Every day, around 134.5 million users, or 16.2% of all LinkedIn users, are actively using the platform.
5. And not just that, over 48% of users are actively using LinkedIn every month.
B2B Marketers‘ Favorite:
6. LinkedIn remains the top choice for B2B marketers, with 97% of them using the platform for content distribution and B2B lead generation.
The platform’s effectiveness in reaching a professional audience and facilitating B2B interactions makes it an indispensable tool in the marketing arsenal.
LinkedIn Profiles:
7. In 2024, the number of LinkedIn profiles has crossed the 1.5 billion mark.
This wealth of profiles presents opportunities for professionals to build meaningful connections and for businesses to identify potential clients, partners, or employees.
LinkedIn Advertising:
Advertising on LinkedIn is becoming increasingly popular among B2B marketers.
8. Over 65% of B2B marketers plan to increase their advertising budgets on the platform in 2024, acknowledging its potential for targeting the right audience effectively.
Decision-Makers on LinkedIn
9. There are lots of important decision-makers on LinkedIn – about 65 million of them.
B2B marketers love using LinkedIn because they can easily connect with these decision-makers who work for the companies they want to target.
LinkedIn Marketing Statistics
Let’s explore the most significant statistics of LinkedIn B2B marketing:
LinkedIn B2B Leads:
10. B2B marketers continue to reap the benefits of LinkedIn, as it remains the source of 80% of all B2B leads generated from social media platforms.
Lead Generation:
11. The art of lead generation on LinkedIn has evolved significantly, with 89% of B2B marketers acknowledging it as an excellent source for generating leads.
12. Approximately 40% of B2B experts consider LinkedIn as their top-performing channel for generating leads in the B2B sector.
LinkedIn Advertising ROI:
13. The return on Investment (ROI) for LinkedIn advertising remains remarkable, with 78% of B2B marketers reporting that it provides a higher ROI compared to other social media platforms.
14. LinkedIn advertising has the power to reach a whopping 14.6% of all adults worldwide, going beyond just organic content to raise awareness.
15. LinkedIn Ads lead to a 33% boost in people wanting to buy products from businesses.
16. When buyers come across an ad on LinkedIn, more than one-third of them investigate the company with the intention of making a purchase.
Conversion Rates:
17. Using LinkedIn for prospecting, marketing, and sales doubles the conversion rates compared to other channels.
18. Moreover, people who come across a business’s content on LinkedIn are six times more likely to buy from that brand.
B2B Marketers’ Priorities:
19. In 2024, it’s predicted that most B2B marketers will increase their focus on content marketing and brand awareness on LinkedIn.
20. Approximately 62% of B2B marketers believe that content marketing is the most effective strategy for building brand authority and attracting potential clients.
21. Over 50% of marketers based in the United States incorporate LinkedIn into their marketing strategies.
LinkedIn Sponsored Content:
22. Sponsored content on LinkedIn continues to deliver outstanding results, accounting for 39% of total sponsored content clicks.
23. About 73% of B2B marketers incorporate sponsored content into their advertising strategy to maximize engagement and conversions.
General Stats about LinkedIn
If you’re looking for general statistics about LinkedIn, look no further.
Here, we go over the most important overall stats of LinkedIn:
Company Pages:
24. The number of company pages on LinkedIn has reached 77 million in 2024.
These pages serve as a crucial platform for businesses to showcase their products, services, and company culture.
25. If companies really put effort into their LinkedIn pages and post regularly, they will receive five times more views.
26. Not only that, but they also get seven times more people seeing their posts and eleven times more people clicking on things compared to companies that don’t do much on their pages
Company Post Content:
27. Around a third of the people who engage with a company’s content on LinkedIn are its own employees.
28. These employees are also 14 times more likely to share the company’s content compared to other content on the platform.
LinkedIn Groups:
LinkedIn groups remain active and engaging.
29. There are over 2.5 million groups on the platform, catering to various interests, industries, and professions.
These groups facilitate discussions, networking, and knowledge sharing.
LinkedIn Influencers:
LinkedIn influencers continue to shape conversations and provide valuable insights.
30. Over 60% of users are following at least one LinkedIn influencer, highlighting the impact of thought leaders on the platform.
LinkedIn Learning:
LinkedIn Learning has gained popularity as a platform for professional development.
31. In 2024, there are over 55,000 courses available, attracting both individuals and businesses looking to upskill their workforce.
Global Reach:
32. LinkedIn’s global presence is undeniable, with users spanning over 200 countries and territories.
This extensive reach enables professionals to connect with their counterparts worldwide, opening doors to international opportunities.
Connection Strength:
LinkedIn users are not just passive connections.
33. Around 76% of users report that their LinkedIn connections are valuable for their career growth.
This emphasizes the importance of building meaningful relationships on the platform.
LinkedIn Sales Navigator:
Sales Navigator, LinkedIn’s Premium tool for sales professionals, has seen a surge in users.
34. In 2024, it boasts over 100 million subscribers, highlighting its utility in identifying and connecting with potential clients.
Mobile Usage:
LinkedIn’s mobile app continues to be a favorite among users.
35. Over 74% of LinkedIn’s traffic comes from mobile devices, emphasizing the need for a mobile-friendly LinkedIn marketing strategy.
LinkedIn Stories:
LinkedIn Stories have become a popular feature on the platform, allowing users to share short, engaging content.
36. Over 62% of users have reported using Stories for professional updates and insights.
Gender Distribution:
37. LinkedIn’s gender distribution remains relatively balanced, with 54% of users identifying as male and 46% as female.
This diversity ensures a well-rounded and inclusive professional network.
Job Searches:
38. Every week, more than 49 million users search for jobs on LinkedIn.
With its dedicated job search feature, it’s simple for job seekers to explore opportunities that match their preferences.
LinkedIn Recruiting & Hiring Statistics:
39. Every second, 77 individuals looking for employment submit an application on LinkedIn.
40. This means that on a daily basis, the total number of job applications surpasses 6,646,400.
41. On LinkedIn, six individuals are employed every minute.
42. LinkedIn brings in over three million new hires annually.
43. LinkedIn’s user base and successful job seekers have grown significantly in 2022, with an 88% increase in confirmed hires.
44. LinkedIn was used by 75% of people who recently switched jobs to discover new job opportunities.
Schools on LinkedIn:
45. There are 133,000 schools listed on LinkedIn.
They use LinkedIn to promote their programs to young professionals and stay connected with their alumni for better recruitment and marketing.
Creator Mode:
46. 9 million people on LinkedIn decided to switch to Creator Mode!
What does that mean? Well, it’s a special setting that lets users show off their content.
It’s perfect for getting more people to follow them and for becoming an expert in their area.
Engagement with visual Posts:
47. Posts with images get double the engagement compared to those without.
48. Using multiple images on LinkedIn posts can boost your Click-Through Rate (CTR) by a whopping 38%.
Engagement with Regularly Posts:
49. Posting content every week pays off big time because it gets double the engagement.
When you share posts regularly, your followers have a chance to interact with your brand.
Live Stream Videos:
Live stream videos are like engagement magnets compared to regular videos.
50. On LinkedIn, live streams get seven times more reactions.
51. LinkedIn live streams receive twenty-four times more comments than regular videos.
Closing Thoughts
LinkedIn continues to be a powerhouse among social media platforms, particularly for B2B marketers and professionals seeking to network and grow their careers.
The 50+ LinkedIn statistics, facts, and trends for 2024 paint a compelling picture of a platform that not only facilitates connections but also drives business results.
From its age group distribution, where the 25-34 demographic dominates, to its status as the preferred choice of B2B marketers for lead generation, LinkedIn’s influence is undeniable.
With over 774 million active users, 1.5 billion profiles, and a thriving advertising ecosystem, LinkedIn is a goldmine of opportunities for businesses and individuals alike.
As we move forward in 2024, understanding these LinkedIn statistics, facts, and trends is essential for success in the year ahead.