Yuanfang Lin

Yuanfang Lin

University of Guelph

H-index: 6

North America-Canada

Contact Yuanfang Lin

About Yuanfang Lin

Yuanfang Lin, With an exceptional h-index of 6 and a recent h-index of 5 (since 2020), a distinguished researcher at University of Guelph, specializes in the field of Marketing, Business, Economics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Effects of information quantity and diversity on consumers under complex uncertainty

Taking marketing strategy risks with seemingly no expected gains

Impact of Information on Food Stocking during Early Period of COVID-19 Outbreak: Survey Exploration between Canada and US Consumers

Who is the Winner in an Industry of Innovation

Persuasive Advertising in a Vertically Differentiated Competitive Marketplace

Yuanfang Lin Information

University	University of Guelph
Position	___
Citations(all)	342
Citations(since 2020)	247
Cited By	187
hIndex(all)	6
hIndex(since 2020)	5
i10Index(all)	4
i10Index(since 2020)	3
Email	Access Email
University Profile Page	University of Guelph
Google Scholar	View Google Scholar Profile

Yuanfang Lin Skills & Research Interests

Marketing

Business

Economics

Top articles of Yuanfang Lin

Effects of information quantity and diversity on consumers under complex uncertainty

Journal of Retailing and Consumer Services

2024/3/1

Yuanfang Lin

H-Index: 3

Taking marketing strategy risks with seemingly no expected gains

Marketing Letters

2021/12

Yuanfang Lin

H-Index: 3

Impact of Information on Food Stocking during Early Period of COVID-19 Outbreak: Survey Exploration between Canada and US Consumers

International Business Research

2021/1

Yuanfang Lin

H-Index: 3

Who is the Winner in an Industry of Innovation

International Journal of Research in Marketing

2021

Yuanfang Lin

H-Index: 3

Persuasive Advertising in a Vertically Differentiated Competitive Marketplace

Review of Marketing Science

2020

Yuanfang Lin

H-Index: 3

Chakravarthi Narasimhan

H-Index: 22

See List of Professors in Yuanfang Lin University(University of Guelph)

Co-Authors

H-index: 31

Chakravarthi Narasimhan — Chakravarthi Narasimhan
Washington University in St. Louis

Visit Chakravarthi Narasimhan Page

H-index: 21

David Soberman — David Soberman
University of Toronto

Visit David Soberman Page

H-index: 18

Paul Richard Messinger — Paul Richard Messinger
University of Alberta

Visit Paul Richard Messinger Page

H-index: 7

Xin Ge — Xin Ge
University of Northern British Columbia

Visit Xin Ge Page

H-index: 3

Hejun Zhuang — Hejun Zhuang
Brandon University

Visit Hejun Zhuang Page

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