David Soberman

David Soberman

University of Toronto

H-index: 21

North America-Canada

About David Soberman

David Soberman, With an exceptional h-index of 21 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Toronto, specializes in the field of marketing, advertising, distribution, innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Crowdfunding and too much choice: A recipe for disappointment

Giving more detailed information about health insurance encourages consumers to choose compromise options

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume

Machine learning methods and the analysis of threshold and Goldilocks effects in reward-based crowdfunding

Business Expansion Through Acquisition

Designing the content of advertising in a differentiated market

Vaccine hesitancy and monetary incentives

The effect of marketing breadth and competitive spread on category growth

David Soberman Information

University

Position

Professor of Marketing

Citations(all)

3423

Citations(since 2020)

1244

Cited By

2684

hIndex(all)

21

hIndex(since 2020)

15

i10Index(all)

32

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

David Soberman Skills & Research Interests

marketing

advertising

distribution

innovation

Top articles of David Soberman

Title

Journal

Author(s)

Publication Date

Crowdfunding and too much choice: A recipe for disappointment

Journal of Business Venturing Insights

Ramy Elitzur

Peri Muttath

David Soberman

2024/6/1

Giving more detailed information about health insurance encourages consumers to choose compromise options

Frontiers in Psychology

Stephen E Chick

David Soberman

2023/11/16

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume

Profit, and Sales Volume (September 28, 2023)

Mohsen Foroughifar

David Soberman

2023/9/28

Machine learning methods and the analysis of threshold and Goldilocks effects in reward-based crowdfunding

Available at SSRN 4674493

Ramy Elitzur

Noam Katz

Peri Muttath

David Soberman

2023

Business Expansion Through Acquisition

Customer Needs and Solutions

David Soberman

2022/12

Designing the content of advertising in a differentiated market

International Journal of Research in Marketing

David A Soberman

Yi Xiang

2022/3/1

Vaccine hesitancy and monetary incentives

Humanities and Social Sciences Communications

Ganesh Iyer

Vivek Nandur

David Soberman

2022/12

The effect of marketing breadth and competitive spread on category growth

Production and Operations Management

Yi Xiang

David Soberman

Hubert Gatignon

2022/2

Consumer informedness: A key driver of differentiation

Journal of Economics & Management Strategy

Amit Pazgal

David Soberman

Raphael Thomadsen

2022/4

Is More Precise Word of Mouth Better for a High Quality Firm?... Not Always

arXiv preprint arXiv:2105.01040

Mohsen Foroughifar

David Soberman

2021/5/3

Who is the winner in an industry of innovation?

International Journal of Research in Marketing

Yuanfang Lin

Amit Pazgal

David A Soberman

2021

The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

Yi Xiang

David Soberman

Hubert Gatignon

2020/1/1

The Precision of Word of Mouth, the Consumer’s Ability to Recognize Precision, and Its Effect on Markets

Available at SSRN 3733126

Mohsen Foroughifar

David Soberman

2020/11/18

See List of Professors in David Soberman University(University of Toronto)