Paul Richard Messinger
University of Alberta
H-index: 18
North America-Canada
Top articles of Paul Richard Messinger
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Divergent versus relevant ads: How creative ads affect purchase intention for new products | Journal of Marketing Research | Hui Jiang Paul R Messinger Yifei Liu Zhibin Lu Shuiqing Yang | 2024/4 |
Virtual Communities | Proceedings of the 22 nd Information Systems Research Seminar in Scandinavia | Mathias Klang Stefan Olsson | 1999/8 |
Influencer Marketing 2.0: The Role of Realism in Virtual Influencer Endorsements | Available at SSRN 4626283 | Ozan Ozdemir Paul R Messinger Feyzan Karabulut | 2023/9/12 |
Human or virtual:: How influencer type shapes brand attitudes | Ozan Ozdemir Bora Kolfal Paul R Messinger Shaheer Rizvi | 2023/8 | |
Choosing Backgrounds for Success: The Role of Videoconference Backgrounds in Self-Presentation | Journal of the Association for Consumer Research | Feyzan Karabulut Sarah G Moore Paul R Messinger | 2023/4/1 |
Dimensions of brand-extension fit | International journal of research in marketing | Qian Claire Deng Paul R Messinger | 2022/9/1 |
Letter of Transmittal | Javaid Ahmed | 2015/3/14 | |
Fit in cause-related marketing: An integrative retrospective | Journal of Global Scholars of Marketing Science | John W Pracejus Qian Deng G Douglas Olsen Paul R Messinger | 2020/4/2 |
Channel Power in the Cannabis Industry | Paul Richard Messinger | 2020/1/2 | |
Participedia as a Ground for Dialogue | Marco Adria Paul Richard Messinger Edrick A Andrews Chelsey Ehresman | 2020 |
