Yuanfang Lin
University of Guelph
H-index: 6
North America-Canada
Top articles of Yuanfang Lin
Effects of information quantity and diversity on consumers under complex uncertainty
Journal of Retailing and Consumer Services
2024/3/1
Yuanfang Lin
H-Index: 3
Taking marketing strategy risks with seemingly no expected gains
Marketing Letters
2021/12
Yuanfang Lin
H-Index: 3
Impact of Information on Food Stocking during Early Period of COVID-19 Outbreak: Survey Exploration between Canada and US Consumers
International Business Research
2021/1
Yuanfang Lin
H-Index: 3
Who is the Winner in an Industry of Innovation
International Journal of Research in Marketing
2021
Yuanfang Lin
H-Index: 3
Persuasive Advertising in a Vertically Differentiated Competitive Marketplace
Review of Marketing Science
2020
Yuanfang Lin
H-Index: 3
Chakravarthi Narasimhan
H-Index: 22