Yam Limbu

Yam Limbu

Montclair State University

H-index: 21

North America-United States

About Yam Limbu

Yam Limbu, With an exceptional h-index of 21 and a recent h-index of 19 (since 2020), a distinguished researcher at Montclair State University, specializes in the field of Healthcare Marketing, Pharmaceutical Marketing, Food and Nutrition, Marketing Ethics, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Fair balance of prescription drug information on legitimate and illegitimate online pharmacy websites

What influences consumers’ online medication purchase intentions and behavior? A scoping review

Health Information Orientation, Social Support, and Diabetes Self-Care Behavior Among Indian Adults: The Roles of Education and Self-Efficacy

Promoter or Barrier? Assessing How Social Media Predicts COVID-19 Vaccine Acceptance and Hesitancy: A Systematic Review of Primary Series and Booster Vaccine Investigations

Illicit Online Pharmacies: A Scoping Review

Factors Influencing Purchase Intention of Organic Food among Individuals with Chronic Diseases

How Well the Constructs of Health Belief Model Predict Vaccination Intention: A Systematic Review on COVID-19 Primary Series and Booster Vaccines

What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda

Yam Limbu Information

University

Position

Professor of Marketing

Citations(all)

2462

Citations(since 2020)

1983

Cited By

1036

hIndex(all)

21

hIndex(since 2020)

19

i10Index(all)

34

i10Index(since 2020)

32

Email

University Profile Page

Google Scholar

Yam Limbu Skills & Research Interests

Healthcare Marketing

Pharmaceutical Marketing

Food and Nutrition

Marketing Ethics

Consumer Behavior

Top articles of Yam Limbu

Title

Journal

Author(s)

Publication Date

Fair balance of prescription drug information on legitimate and illegitimate online pharmacy websites

Pharmacy

Bruce A. Huhmann

Yam B. Limbu

2024

What influences consumers’ online medication purchase intentions and behavior? A scoping review

Yam B Limbu

Bruce A Huhmann

2024/2/13

Health Information Orientation, Social Support, and Diabetes Self-Care Behavior Among Indian Adults: The Roles of Education and Self-Efficacy

International Journal of Communication

Yam B. Limbu

Devon Johnson

Christopher McKinley

C. Jayachandran

Raghunadha Reddy

2024

Promoter or Barrier? Assessing How Social Media Predicts COVID-19 Vaccine Acceptance and Hesitancy: A Systematic Review of Primary Series and Booster Vaccine Investigations

Social Science & Medicine

Christopher J. McKinley

Yam B. Limbu

2024

Illicit Online Pharmacies: A Scoping Review

Yam B Limbu

Bruce A Huhmann

2023/5/8

Factors Influencing Purchase Intention of Organic Food among Individuals with Chronic Diseases

Yam B Limbu

Christopher McKinley

P Ganesan

Tianfu Wang

Junzhou Zhang

2023/8/30

How Well the Constructs of Health Belief Model Predict Vaccination Intention: A Systematic Review on COVID-19 Primary Series and Booster Vaccines

Vaccines

Yam B. Limbu

Rajesh K. Gautam

2023

What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda

Yam B Limbu

AFM Jalal Ahamed

2023/8/2

Why some people are hesitant to receive COVID-19 boosters: A systematic review

Yam B Limbu

Bruce A Huhmann

2023/3/5

Examining how and when knowledge and motivation contribute to organic food purchase intention among individuals with chronic diseases: Testing a moderated mediation model

Sustainability

Yam B Limbu

Christopher McKinley

P Ganesan

Tianfu Wang

Junzhou Zhang

2023

Impact of e-learning service quality on student satisfaction during the COVID-19 pandemic: A systematic review

Knowledge Management & E-Learning.

Yam B. Limbu

Long Pham

2023

E-government service quality, perceived value, satisfaction, and loyalty: evidence from a newly emerging country

Journal of Public Policy

Long Pham

Yam B. Limbu

Mai Thi Thu Le

Ngoc Nguyen Lan

2023

Online but Unlawful Sales of Unapproved and Misbranded Prescription Drugs: Internet Pharmacy Compliance with Food and Drug Administration Warning Letters

Journal of Consumer Affairs

Yam B Limbu

Bruce A Huhmann

2023/7

The determinants of COVID-19 vaccination intention: A meta-review

Frontiers in Public Health

Yam B. Limbu

Rajesh K. Gautam

2023

Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity

Journal of Research in Interactive Marketing

Tianfu Wang

Yam B Limbu

Xing Fang

2022

Predicting Vaccination Intention against COVID-19 Using Theory of Planned Behavior: A Systematic Review and Meta-Analysis

Yam B Limbu

Rajesh K Gautam

Wencang Zhou

2022/11/26

Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Yam B Limbu

Bruce A Huhmann

2022/2/8

Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam

Sustainability

Yam B. Limbu

Long Pham

Thuy Thi Thu Nguyen

2022

The role of conditional factors in testimonial health messaging: re-examining the influence of self vs. relational goals

Atlantic Journal of Communication

Christopher J. McKinley

Yam B. Limbu

2022

The health belief model applied to COVID-19 vaccine hesitancy: A systematic review

Vaccines

Yam B. Limbu

Rajesh K. Gautam

Long Pham

2022

See List of Professors in Yam Limbu University(Montclair State University)

Co-Authors

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