ProfessorsProfessors of Marshall UniversityDr. Avinandan Mukherjee

Dr. Avinandan Mukherjee

Marshall University

H-index: 33

North America-United States

About Dr. Avinandan Mukherjee

Dr. Avinandan Mukherjee, With an exceptional h-index of 33 and a recent h-index of 23 (since 2020), a distinguished researcher at Marshall University, specializes in the field of Higher Education Leadership, Marketing Science, Brand Management, Health Care Management, Sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Message from Dr. Philippe T. Georgel, Guest Editor for the Marshall University Collection, Brad D. Smith, President of Marshall University, and Dr. Anivandan Mukherjee, Provost …

Understanding pandemic contact tracing from a design thinking perspective

Managing The Unseen: Pandemic Prophylactics, Placebos & Panacea

The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19

Segmenting excessive alcohol consumers: Implications for social marketing

Selling Technologically Complex Products in Underdeveloped Markets: The Relative Roles of Issue Versus Solution Framing

Dr. Avinandan Mukherjee Information

University	Marshall University
Position	Dean Brad D. Smith Schools of Business & Lewis College of Business USA
Citations(all)	6827
Citations(since 2020)	2336
Cited By	5304
hIndex(all)	33
hIndex(since 2020)	23
i10Index(all)	45
i10Index(since 2020)	35
Email	Access Email
University Profile Page	Marshall University
Google Scholar	View Google Scholar Profile

Dr. Avinandan Mukherjee Skills & Research Interests

Higher Education Leadership

Marketing Science

Brand Management

Health Care Management

Sustainability

Top articles of Dr. Avinandan Mukherjee

Title	Journal	Author(s)	Publication Date
Message from Dr. Philippe T. Georgel, Guest Editor for the Marshall University Collection, Brad D. Smith, President of Marshall University, and Dr. Anivandan Mukherjee, Provost …		Philippe T Georgel Brad D Smith Avinandan Mukherjee	2023/4/13
Understanding pandemic contact tracing from a design thinking perspective	SAM Advanced Management Journal	Nancy Lankton Avinandan Mukherjee Kaustav Mukherjee	2021
Managing The Unseen: Pandemic Prophylactics, Placebos & Panacea	SAM Advanced Management Journal	Nancy Lankton Avinandan Mukherjee	2021
The Bass Model: a parsimonious and accurate approach to forecasting mortality caused by COVID-19	International Journal of Pharmaceutical and Healthcare Marketing	Kalyanaram Gurumurthy Avinandan Mukherjee	2020/12/10
Segmenting excessive alcohol consumers: Implications for social marketing	IIM Kozhikode Society & Management Review	Sunil Sahadev Neeru Malhotra Avinandan Mukherjee	2020/7
Selling Technologically Complex Products in Underdeveloped Markets: The Relative Roles of Issue Versus Solution Framing	ARBS 2020 Proceedings 7th Annual Conference March 26-27, 2020 Eastern Kentucky University Richmond, KY	Shuqin Wei Tyson Ang Avinandan Mukherjee	2020/3/26