Bruce Huhmann

Bruce Huhmann

Virginia Commonwealth University

H-index: 23

North America-United States

About Bruce Huhmann

Bruce Huhmann, With an exceptional h-index of 23 and a recent h-index of 19 (since 2020), a distinguished researcher at Virginia Commonwealth University, specializes in the field of Healthcare, Pharmaceutical, Advertising Rhetoric, Advertising Processing, Business Ethics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Fair Balance of Prescription Drug Information on Legitimate and Illegitimate Online Pharmacy Websites

What influences consumers’ online medication purchase intentions and behavior? A scoping review

Why some people are hesitant to receive COVID-19 boosters: a systematic review

Online but unlawful sales of unapproved and misbranded prescription drugs: internet pharmacy compliance with Food and Drug Administration warning letters

Illicit online pharmacies: a scoping review

Endorser gender and age effects in B2B advertising

Ethical issues in pharmaceutical marketing: A systematic review and future research agenda

Perfect social media image posts: Symmetry and contrast influence consumer response

Bruce Huhmann Information

University

Position

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Citations(all)

2482

Citations(since 2020)

1043

Cited By

1784

hIndex(all)

23

hIndex(since 2020)

19

i10Index(all)

31

i10Index(since 2020)

28

Email

University Profile Page

Google Scholar

Bruce Huhmann Skills & Research Interests

Healthcare

Pharmaceutical

Advertising Rhetoric

Advertising Processing

Business Ethics

Top articles of Bruce Huhmann

Title

Journal

Author(s)

Publication Date

Fair Balance of Prescription Drug Information on Legitimate and Illegitimate Online Pharmacy Websites

Pharmacy

Bruce A. Huhmann

Yam B. Limbu

2024

What influences consumers’ online medication purchase intentions and behavior? A scoping review

Yam B Limbu

Bruce A Huhmann

2024/2/13

Why some people are hesitant to receive COVID-19 boosters: a systematic review

Yam B Limbu

Bruce A Huhmann

2023/3/5

Online but unlawful sales of unapproved and misbranded prescription drugs: internet pharmacy compliance with Food and Drug Administration warning letters

Journal of Consumer Affairs

Yam B Limbu

Bruce A Huhmann

2023/7

Illicit online pharmacies: a scoping review

Yam B Limbu

Bruce A Huhmann

2023/5/8

Endorser gender and age effects in B2B advertising

Journal of Business Research

Mayoor Mohan

Jodie L Ferguson

Bruce A Huhmann

2022/9/1

Ethical issues in pharmaceutical marketing: A systematic review and future research agenda

Yam B Limbu

Bruce A Huhmann

2022/2/8

Perfect social media image posts: Symmetry and contrast influence consumer response

European Journal of Marketing

Alena Kostyk

Bruce A Huhmann

2021/2/4

Readability of Korean-Language advertising disclosures moderates knowledge effects

International Journal of Bank Marketing

Taejun Lee

Bruce A Huhmann

TaiWoong Yun

2020/10/26

Creative advertising executions encourage the processing advantages of product familiarity

Journal of Current Issues & Research in Advertising

Bruce A Huhmann

Yam B Limbu

2020/5/3

Consumers’ Credibility Perceptions and Attitudes Toward Prescription Drug Websites

International Journal of Business & Applied Sciences

Yam B Limbu

Bruce A Huhmann

C Jayachandran

2020/4/1

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Journal of Business Research

Susan D Myers

George D Deitz

Bruce A Huhmann

Subhash Jha

Jennifer H Tatara

2020/4/1

Complementary and Alternative Medicine: Exploratory Study of Provider Perspectives: An Abstract

Haeran Jae

Suzanne C Makarem

Bruce A Huhmann

2020/12/14

See List of Professors in Bruce Huhmann University(Virginia Commonwealth University)

Co-Authors

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