Susan Myers
University of Central Arkansas
H-index: 15
North America-United States
Top articles of Susan Myers
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing | Journal of Marketing Theory and Practice | Susan Myers Sandipan Sen Holly Syrdal Parker Woodroof | 2024/1/2 |
Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement–The Christian context | Technological Forecasting and Social Change | Susan Myers Holly A Syrdal Raj V Mahto Sandipan S Sen | 2023/6/1 |
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior | Journal of Business Research | Holly A Syrdal Susan Myers Sandipan Sen Parker J Woodroof William C McDowell | 2023/8/1 |
The Bird Name Book: A History of English Bird Names | Susan Myers | 2022/10/25 | |
Instagram source effects: The impact of familiarity and likeability on influencer outcomes | Journal of marketing development and competitiveness | Susan Myers | 2021/8/31 |
Instagram Engagement with Brands during a Global Pandemic. | International Journal of Marketing & Business Communication | Susan Myers | 2021/4/1 |
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising | Journal of Business Research | Susan D Myers George D Deitz Bruce A Huhmann Subhash Jha Jennifer H Tatara | 2020/4/1 |
