Mayoor Mohan
Virginia Commonwealth University
H-index: 14
North America-United States
Top articles of Mayoor Mohan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality | Journal of Business & Industrial Marketing | Munyaradzi W Nyadzayo Riza Casidy Mayoor Mohan | 2023/2/15 |
Development and Validation of a Service Captivity Scale | Journal of Service Research | Steven W Rayburn Suzanne C Makarem Mayoor Mohan Todd J Arnold Yamile C Jackson | 2023/6/19 |
Integrating B2B and B2C research to explain industrial buyer behavior | Riza Casidy Mayoor Mohan Munyaradzi Nyadzayo | 2022/10/1 | |
Endorser gender and age effects in B2B advertising | Journal of Business Research | Mayoor Mohan Jodie L Ferguson Bruce A Huhmann | 2022/9/1 |
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda | Mayoor Mohan Riza Casidy Park Thaichon Munyaradzi Nyadzayo | 2022/8/1 | |
Another Day, Another Chance: Daily Workplace Experiences and Their Impact on Creativity | Journal of Product Innovation Management | Alexander S McKay Mayoor Mohan Christopher S Reina | 2022/5 |
Customer identification: The missing link between relationship quality and supplier performance | Industrial Marketing Management | Mayoor Mohan Munyaradzi W Nyadzayo Riza Casidy | 2021/8/1 |
Innovation and New Product Planning | Kenneth B Kahn Mayoor Mohan | 2020/12/29 | |
Relationship factors and firms' willingness-to-pay: A comparison of east-west settings | Industrial Marketing Management | Munyaradzi W Nyadzayo Mayoor Mohan Riza Casidy | 2020/11/1 |
Service innovation and adoption in industrial markets: An SME perspective | Industrial Marketing Management | Riza Casidy Munyaradzi Nyadzayo Mayoor Mohan | 2020/8/1 |
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes | Industrial Marketing Management | Jodie L Ferguson Mayoor Mohan | 2020/8/1 |
Co-Authors
