ProfessorsProfessors of Oklahoma State UniversityKevin E. Voss

Kevin E. Voss

Oklahoma State University

H-index: 26

North America-United States

About Kevin E. Voss

Kevin E. Voss, With an exceptional h-index of 26 and a recent h-index of 20 (since 2020), a distinguished researcher at Oklahoma State University, specializes in the field of Research Methods, Brand Alliance.

His recent articles reflect a diverse array of research interests and contributions to the field:

Composite-based and covariance-based structural equations modeling: moving forward by changing the dialogue

Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it

Competing cues in brand alliance advertisements

Conjunctionitis: A call for clarity in construct definitions

Measuring Front-End of Innovation Performance: An Abstract

Web Appendix for Conjunctionitis: A Call for Clarity in Construct Definitions

Kevin E. Voss Information

University	Oklahoma State University
Position	Professor of Marketing Spears School of Business
Citations(all)	5791
Citations(since 2020)	2337
Cited By	4382
hIndex(all)	26
hIndex(since 2020)	20
i10Index(all)	31
i10Index(since 2020)	26
Email	Access Email
University Profile Page	Oklahoma State University
Google Scholar	View Google Scholar Profile

Kevin E. Voss Skills & Research Interests

Research Methods

Brand Alliance

Top articles of Kevin E. Voss

Title	Journal	Author(s)	Publication Date
Composite-based and covariance-based structural equations modeling: moving forward by changing the dialogue	European Journal of Marketing	Kevin E Voss	2023/5/30
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	European Journal of Marketing	Kevin Voss	2023/5/30
Competing cues in brand alliance advertisements	Journal of business research	Kevin E Voss Ying Ying Li YoungOk Sunny Song	2022/10/1
Conjunctionitis: A call for clarity in construct definitions	European Journal of Marketing	Kevin E Voss Alex R Zablah Yu-Shan Huang Goutam Chakraborty	2020/5/5
Measuring Front-End of Innovation Performance: An Abstract		Mayoor Mohan Kevin E Voss	2020
Web Appendix for Conjunctionitis: A Call for Clarity in Construct Definitions	Available at SSRN 3529521	Kevin Voss Alex Zablah Sandy Huang Goutam Chakraborty	2020