Bashar Gammoh
University of Toledo
H-index: 19
North America-United States
Top articles of Bashar Gammoh
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Salesperson’s perceived personal identification with supervisor and the relationship with turnover intention and performance: a mediated motivation model | Journal of Personal selling & sales ManageMent | Michael L Mallin Tyler D Hancock Ellen B Pullins Bashar S Gammoh | 2022/7/3 |
Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance | Journal of Product & Brand Management | Bashar S Gammoh Michael L Mallin Ellen Bolman Pullins | 2021/8/3 |
The effect of imagery and product involvement in copy testing scores of animatics and finished ads: A schemata approach | Journal of Marketing Theory and Practice | Fernando R Jiménez Bashar S Gammoh Rand Wergin | 2020/10/1 |
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness | Journal of Product & Brand Management | Bashar S Gammoh Anthony C Koh Sam C Okoroafo | 2019/10/3 |
Global environmental value systems: Which option to choose? | D Komarov | 2020 |
