Taşkın Dirsehan

Taşkın Dirsehan

Marmara Üniversitesi

H-index: 14

Asia-Turkey

About Taşkın Dirsehan

Taşkın Dirsehan, With an exceptional h-index of 14 and a recent h-index of 13 (since 2020), a distinguished researcher at Marmara Üniversitesi, specializes in the field of Brand Concept Maps, User Experience, Marketing Research, Technology Acceptance, Mobile Human-Computer Interaction.

His recent articles reflect a diverse array of research interests and contributions to the field:

Integration of sales channels on the way to omnichannel distribution of goods

An Overview of Search Engine Marketing: A Systematic Literature Review

Challenges and potential of monotowns: A systematic literature review

Optimizing Customer Experience in Hospitality and Tourism with ChatGPT Plugins: A Strategic Guide

Operationalizing Customer-perceived Value as an Emergent Variable: Empirical Evidence from Mobile Food Ordering and Delivery Applications

Modeling indices using partial least squares: How to determine the optimum weights?

Smart city technologies from the perspective of technology acceptance

Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period

Taşkın Dirsehan Information

University

Position

Faculty of Business Administration

Citations(all)

812

Citations(since 2020)

629

Cited By

307

hIndex(all)

14

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

14

Email

University Profile Page

Marmara Üniversitesi

Google Scholar

View Google Scholar Profile

Taşkın Dirsehan Skills & Research Interests

Brand Concept Maps

User Experience

Marketing Research

Technology Acceptance

Mobile Human-Computer Interaction

Top articles of Taşkın Dirsehan

Title

Journal

Author(s)

Publication Date

Integration of sales channels on the way to omnichannel distribution of goods

Journal of Economic Research & Business Administration

NT Tulebayeva

T Dirsehan

2024

An Overview of Search Engine Marketing: A Systematic Literature Review

GSU Managerial and Social Sciences Letters

Alperen Şahin

Taşkın Dirsehan

2023/9/9

Challenges and potential of monotowns: A systematic literature review

Taşkın Dirsehan

Nursultan Shurenov

Nataliya Tovma

Zhanna Kozhamkulova

Zauresh Akhmetova

2023

Optimizing Customer Experience in Hospitality and Tourism with ChatGPT Plugins: A Strategic Guide

Available at SSRN 4602852

Polat Goktas

Taşkın Dirsehan

2023/10/15

Operationalizing Customer-perceived Value as an Emergent Variable: Empirical Evidence from Mobile Food Ordering and Delivery Applications

Journal of Creating Value

Taşkın Dirsehan

Cansu Tor Kadıoğlu

2023/9/28

Modeling indices using partial least squares: How to determine the optimum weights?

Quality & Quantity

Taşkın Dirsehan

Jörg Henseler

2023/12

Smart city technologies from the perspective of technology acceptance

Taşkın Dirsehan

Liesbet van Zoonen

2022/9

Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period

Journal of Retailing and Consumer Services

Taşkın Dirsehan

Ece Cankat

2021/9/1

A conceptual framework for the mediating role of the flow experience between destination brand experience and destination loyalty

İpek Kazancoglu

Taşkın Dirsehan

2021

Exploring Stream Characteristics in Gaming Audience Watching Behavior

Journal of Global Strategic Management

Taşkın Dirsehan

Ahmet Toklu

Doğukan Ediş

Mert Üstündağ

Gülnur Önkol

2021/12

Analysis of a Blockchain-based website using the technology acceptance model: the case of Save Ideas

International Journal of Diplomacy and Economy

Taşkın Dirsehan

2020

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

BEYZA Gültekin

Sabri Erdem

2021

The Melody of Omnichannel Customer Experience Management (OCCEM)

Taşkın Dirsehan

Meltem Çelik Dirsehan

2020/11/26

Examination of trust and sustainability concerns in autonomous vehicle adoption

Technology in Society

Taşkın Dirsehan

Ceren Can

2020/11/1

See List of Professors in Taşkın Dirsehan University(Marmara Üniversitesi)

Co-Authors

H-index: 65
Jörg Henseler

Jörg Henseler

Universiteit Twente

H-index: 47
Liesbet van Zoonen

Liesbet van Zoonen

Erasmus Universiteit Rotterdam

H-index: 27
İpek Kazancoglu

İpek Kazancoglu

Ege Üniversitesi

H-index: 18
İrem Eren Erdoğmuş

İrem Eren Erdoğmuş

Marmara Üniversitesi

H-index: 13
Ayşen Coşkun

Ayşen Coşkun

Akdeniz Üniversitesi

H-index: 10
Emine Çobanoğlu

Emine Çobanoğlu

Marmara Üniversitesi

academic-engine