Jörg Henseler

Jörg Henseler

Universiteit Twente

H-index: 65

Europe-Netherlands

About Jörg Henseler

Jörg Henseler, With an exceptional h-index of 65 and a recent h-index of 57 (since 2020), a distinguished researcher at Universiteit Twente, specializes in the field of Design, Marketing, Management, Structural Equation Modeling, PLS.

His recent articles reflect a diverse array of research interests and contributions to the field:

When and how to use confirmatory composite analysis (CCA) in second language research

What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy

If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication

Why Marketing Managers Act Sustainable–and Why Not: Towards a Sustainability Acceptance Model

Why researchers should be cautious about using PLS-SEM

Towards true authentic corporate brands: an existential view

Categorizing behavioral and formed concepts in sports marketing research

GraphEx: visualizing and managing customer experience in its multidimensionality

Jörg Henseler Information

University

Position

Professor Enschede NL; and NOVA IMS Universidade Nova de Lisboa PT

Citations(all)

84748

Citations(since 2020)

63332

Cited By

39998

hIndex(all)

65

hIndex(since 2020)

57

i10Index(all)

115

i10Index(since 2020)

105

Email

University Profile Page

Universiteit Twente

Google Scholar

View Google Scholar Profile

Jörg Henseler Skills & Research Interests

Design

Marketing

Management

Structural Equation Modeling

PLS

Top articles of Jörg Henseler

Title

Journal

Author(s)

Publication Date

When and how to use confirmatory composite analysis (CCA) in second language research

Studies in Second Language Acquisition

Abdullah Alamer

Florian Schuberth

Jörg Henseler

2024/2/6

What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy

Kai-Yi Young

Shintaro Okazaki

Jörg Henseler

2024

If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication

Kai-Yi Young

Shintaro Okazaki

Jörg Henseler

2024

Why Marketing Managers Act Sustainable–and Why Not: Towards a Sustainability Acceptance Model

Chiara Janina Hübscher

Jörg Henseler

Susanne Hensel-Börner

2024/5

Why researchers should be cautious about using PLS-SEM

Industrial marketing management

Jörg Henseler

Florian Schuberth

Nick Lee

Ildikó Kemény

2024

Towards true authentic corporate brands: an existential view

Nils Grimm

Jörg Henseler

Benjamin Österle

Christoph Moss

2024/4

Categorizing behavioral and formed concepts in sports marketing research

International Journal of Sports Marketing and Sponsorship

Tobias Müller

Florian Schuberth

Jörg Henseler

2024/2/6

GraphEx: visualizing and managing customer experience in its multidimensionality

Journal of Service Theory and Practice

Yasin Sahhar

Raymond Loohuis

Jörg Henseler

2023/12/18

Premature conclusions about the signal‐to‐noise ratio in structural equation modeling research: A commentary on Yuan and Fang (2023)

British Journal of Mathematical and Statistical Psychology

Florian Schuberth

Tamara Schamberger

Mikko Rönkkö

Yide Liu

Jörg Henseler

2023/4

Structural parameters under partial least squares and covariance-based structural equation modeling: A comment on Yuan and Deng (2021)

Structural Equation Modeling: A Multidisciplinary Journal

Florian Schuberth

Yves Rosseel

Mikko Rönkkö

Laura Trinchera

Rex B Kline

...

2023/5/4

Confirmatory composite analysis in human development research

International journal of behavioral development

Tamara Schamberger

Florian Schuberth

Jörg Henseler

2022

The choice of structural equation modeling technique matters: A comment on Dash and Paul (2021)

Technological Forecasting and Social Change

Florian Schuberth

Geoffrey Hubona

Ellen Roemer

Sam Zaza

Tamara Schamberger

...

2023/9/1

Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography

SAGE Open

Tobias Benjamin Scholz

Sven Pagel

Jörg Henseler

2023/12

Top Managers’ Personal Branding in a Corporate World: Strategizing and Overcoming Dualities Along the Career Path

Corporate Reputation Review

Stefan Scheidt

Raymond Loohuis

Jörg Henseler

2023/10/17

Building brand meaning in social entrepreneurship organizations: the social impact brand model

Journal of Brand Management

Florian Lückenbach

Holger J Schmidt

Jörg Henseler

2023/5

Assessing the overall fit of composite models estimated by partial least squares path modeling

European Journal of Marketing

Florian Schuberth

Manuel E Rademaker

Jörg Henseler

2023

Specifying composites in growth curve analysis

Xi Yu

Florian Schubert

Jörg Henseler

2023

Specifying composites in structural equation modeling: A refinement of the Henseler–Ogasawara specification

Statistical Analysis and Data Mining: The ASA Data Science Journal

Xi Yu

Florian Schuberth

Jörg Henseler

2023/8

Modeling indices using partial least squares: How to determine the optimum weights?

Quality & Quantity

Taşkın Dirsehan

Jörg Henseler

2023/12

Alignment throughout the Customer Journey-Shaping the Marketing, Sales, IT interface

Jan Philipp Graesch

Susanne Hensel-Börner

Jörg Henseler

2023/2/10

See List of Professors in Jörg Henseler University(Universiteit Twente)

Co-Authors

H-index: 131
Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama

H-index: 107
Roger J Calantone

Roger J Calantone

Michigan State University

H-index: 106
G. Tomas M. Hult

G. Tomas M. Hult

Michigan State University

H-index: 98
Dave Ketchen

Dave Ketchen

Auburn University

H-index: 97
Marko Sarstedt

Marko Sarstedt

Otto-von-Guericke-Universität Magdeburg

H-index: 94
Adamantios Diamantopoulos

Adamantios Diamantopoulos

Universität Wien

academic-engine