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İrem Eren Erdoğmuş

İrem Eren Erdoğmuş

Marmara Üniversitesi

H-index: 18

Asia-Turkey

About İrem Eren Erdoğmuş

İrem Eren Erdoğmuş, With an exceptional h-index of 18 and a recent h-index of 16 (since 2020), a distinguished researcher at Marmara Üniversitesi, specializes in the field of brand management, services marketing, international marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Why do generation y consumers adopt online luxury technologies: A values approach

Exploring antecedents to adopt mobile augmented reality applications: a uses and gratifications approach

The impact of brand love on constructive and defensive e-WOM intentions of consumers: The moderating role of e-WOM valence

How e-WOM Valence Moderates the Effect of Brand Love on e-WOM Intentions of Consumers?

Digitization of luxury fashion by building an omnichannel dream

İrem Eren Erdoğmuş Information

University

Position

___

Citations(all)

2352

Citations(since 2020)

1504

Cited By

1329

hIndex(all)

18

hIndex(since 2020)

16

i10Index(all)

22

i10Index(since 2020)

18

Email

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University Profile Page

Marmara Üniversitesi

Google Scholar

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İrem Eren Erdoğmuş Skills & Research Interests

brand management

services marketing

international marketing

Top articles of İrem Eren Erdoğmuş

Title

Journal

Author(s)

Publication Date

Why do generation y consumers adopt online luxury technologies: A values approach

Australasian Marketing Journal

Irem Eren Erdogmus

Gülsu Eskiyenentürk

Melisa Karakaya Arslan

2021/11

Exploring antecedents to adopt mobile augmented reality applications: a uses and gratifications approach

İrem Eren Erdoğmuş

Pelin Şerefhan Doğanay

Görkem Vural

2021

The impact of brand love on constructive and defensive e-WOM intentions of consumers: The moderating role of e-WOM valence

Bogazici Journal: Review of Social, Economic and Administrative Studies

Kübra Tekbiyik

Irem Eren Erdogmus

2020/10/19

How e-WOM Valence Moderates the Effect of Brand Love on e-WOM Intentions of Consumers?

Bogazici Journal, Review of Social, Economic and Administrative Studies

Kubra Tekbiyik

Irem Eren Erdogmus

2020

Digitization of luxury fashion by building an omnichannel dream

Gizem Merve Karadag

Irem Eren Erdogmus

2020/11/26

See List of Professors in İrem Eren Erdoğmuş University(Marmara Üniversitesi)