Siti Rahayu Hussin

Siti Rahayu Hussin

Universiti Putra Malaysia

H-index: 14

Asia-Malaysia

About Siti Rahayu Hussin

Siti Rahayu Hussin, With an exceptional h-index of 14 and a recent h-index of 12 (since 2020), a distinguished researcher at Universiti Putra Malaysia, specializes in the field of Marketing, Retailing, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality

How does a hotel’s hygiene protocol quality trigger guests’ revisit intention during the pandemic? Evidence from Chinese guests

Why not travel to Malaysia? Perspectives of future senior tourists toward senior-friendly destination attributes

Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-tourism Destination? Evidence From Bangladesh

What drives travellers' adoption of online travel reviews? Integrating helpfulness with information adoption factors.

Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers

Influence of Website Attributes on Consumer’s Online Purchase Intention in Malaysia

Lifestyle and Senior-Friendly Destination Attributes: Senior Travel Market in Malaysia

Siti Rahayu Hussin Information

University

Position

___

Citations(all)

748

Citations(since 2020)

493

Cited By

388

hIndex(all)

14

hIndex(since 2020)

12

i10Index(all)

15

i10Index(since 2020)

12

Email

University Profile Page

Universiti Putra Malaysia

Google Scholar

View Google Scholar Profile

Siti Rahayu Hussin Skills & Research Interests

Marketing

Retailing

Consumer Behavior

Top articles of Siti Rahayu Hussin

Title

Journal

Author(s)

Publication Date

Embarking on Virtual Journeys: The Evolutionary Dynamics of Travel Vlogs and the Integration of Virtual Reality

Md Tariqul Islam

Jeetesh Kumar

Siti Rahayu Hussin

Foong Yee Wong

2024

How does a hotel’s hygiene protocol quality trigger guests’ revisit intention during the pandemic? Evidence from Chinese guests

International Journal of Tourism Cities

Md Tariqul Islam

Uma Pandey

Satyajit Sinha

Siti Rahayu Hussin

2023/2/2

Why not travel to Malaysia? Perspectives of future senior tourists toward senior-friendly destination attributes

Journal of Quality Assurance in Hospitality & Tourism

Liew Sien Leong

Siti Rahayu Hussin

Nawal Hanim Abdullah

2022/1/7

Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-tourism Destination? Evidence From Bangladesh

Md Tariqul Islam

Siti Rahayu Hussin

Wong Foong Yee

Uma Pandey

2023/11/2

What drives travellers' adoption of online travel reviews? Integrating helpfulness with information adoption factors.

Md Tariqul Islam

Siti Rahayu Hussin

Wong Foong Yee

2023/6/22

Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers

Journal of Agribusiness in Developing and Emerging Economies

Nitty Hirawaty Kamarulzaman

Nurul Hasyima Khairuddin

Haslinda Hashim

Siti Rahayu Hussin

2023/3/22

Influence of Website Attributes on Consumer’s Online Purchase Intention in Malaysia

International Journal of Academic Research in Business and Social Sciences

Omoloju Mariam Adedoja

Siti Rahayu Hussin

Wong Foong Yee

2022

Lifestyle and Senior-Friendly Destination Attributes: Senior Travel Market in Malaysia

Proceedings of the National Conference on Ageing 2022 (NCA 2022), Everly Putrajaya

Siti Rahayu Binti Hussin

Sien-Leong Liew

2022

Beyond rational choice theory: multifaceted determinants of participation in palm oil sustainable certification amongst smallholders in Malaysia

Frontiers in Sustainable Food Systems

Ammar Redza Ahmad Rizal

Shahrina Md Nordin

Siti Haslina Hussin

Siti Rahayu Hussin

2021/7/29

Attributes of senior-friendly tourism destinations for current and future senior tourists: An importance-performance analysis approach

SAGE Open

Sien Leong Liew

Siti Rahayu Hussin

Nawal Hanim Abdullah

2021/3

Exploring Tourist Behavior Intention in Virtual Reality Mosque Tourism Using an Extended Stimulus-Organism-Response Model

Siti Salwa Sawari

Siti Rahayu Hussin

Nur Hidayah Abd Rahman

2021

Marketing Innovation of Muslim Agro-Food Small and Medium Enterprises (SMEs) in Peninsular Malaysia

NH Khairuddin

NH Kamarulzaman

H Hashim

SR Hussin

2021

Loneliness, coping strategies and perceived social support among students of public universities in Malaysia during the COVID-19 MCO

International Journal of Business and Society

Siti Haslina Hussin

Awang Ideris Awang Daud

Malia Taibi

Siti Rahayu Hussin

2021/12/17

Effect of marketing innovation on performance of small and medium enterprises in Nigeria

International Journal of Innovation, Creativity and Change

UG Adamu

SR Hussin

NA Ismail

2020

Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria

Journal of Postgraduate Current Business Research

Umar Garba Adamu

Siti Rahayu Hussin

Noor Azlin Ismail

2020/3/18

See List of Professors in Siti Rahayu Hussin University(Universiti Putra Malaysia)

Co-Authors

H-index: 30
Nor Asiah Omar

Nor Asiah Omar

Universiti Kebangsaan Malaysia

H-index: 29
Azmawani Abd Rahman

Azmawani Abd Rahman

Universiti Putra Malaysia

H-index: 26
Shahrim Ab karim

Shahrim Ab karim

Universiti Putra Malaysia

H-index: 20
Nitty Hirawaty KAMARULZAMAN

Nitty Hirawaty KAMARULZAMAN

Universiti Putra Malaysia

H-index: 18
Che Aniza Che Wel

Che Aniza Che Wel

Universiti Kebangsaan Malaysia

H-index: 17
Hossein Nezakati

Hossein Nezakati

Sunway University

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