Nor Asiah Omar

Nor Asiah Omar

Universiti Kebangsaan Malaysia

H-index: 30

Asia-Malaysia

About Nor Asiah Omar

Nor Asiah Omar, With an exceptional h-index of 30 and a recent h-index of 26 (since 2020), a distinguished researcher at Universiti Kebangsaan Malaysia, specializes in the field of Retention Strategies, Consumer Behavior, Retailing and Service Marketing, Scale Development, Innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social media, relationship marketing and corporate ESG performance

Managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

The Structural Relationship among Students’ Perceptions of Sales-Related Skills, Sales Careers, and Views of Others and the Intention to Pursue Sales Careers in Malaysia: The …

People’s Perceptions and Coping Strategies During the COVID-19 Pandemic: A Phenomenological-Longitudinal Study in Bangladesh

Antioxidant Properties of Leaves Extracts of Acanthaceae Species

Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation

Modeling consumers’ usage intention of augmented reality in online buying context: empirical setting with measurement development

Nor Asiah Omar Information

University

Position

Professor of Marketing (Universiti Kebangsaan Malaysia

Citations(all)

3286

Citations(since 2020)

2315

Cited By

1605

hIndex(all)

30

hIndex(since 2020)

26

i10Index(all)

63

i10Index(since 2020)

55

Email

University Profile Page

Universiti Kebangsaan Malaysia

Google Scholar

View Google Scholar Profile

Nor Asiah Omar Skills & Research Interests

Retention Strategies

Consumer Behavior

Retailing and Service Marketing

Scale Development

Innovation

Top articles of Nor Asiah Omar

Title

Journal

Author(s)

Publication Date

Social media, relationship marketing and corporate ESG performance

Finance Research Letters

Xu Ye

Rong Hou

Shihan Wang

Nor Asiah Binti Omar

2024/5/1

Managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation

International Journal of Ethics and Systems

Syed Shah Shah Alam

Taslima Jannat

Chieh Yu Lin

Nor Asiah Omar

Yi Hui Ho

2024/4/12

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

Sri Rahayu Hijrah Hati

Yusniza Kamarulzaman

Nor Asiah Omar

2024/3

The Structural Relationship among Students’ Perceptions of Sales-Related Skills, Sales Careers, and Views of Others and the Intention to Pursue Sales Careers in Malaysia: The …

Jurnal Pengurusan

Nor Asiah Omar

Nadzirah Rosli

Syed Shah Alam

Abu Hanifah Ayob

Muhamad Azrin Nazri

2023

People’s Perceptions and Coping Strategies During the COVID-19 Pandemic: A Phenomenological-Longitudinal Study in Bangladesh

OMEGA-Journal of Death and Dying

Taslima Jannat

Nor Asiah Omar

Zizah Che Senik

Abu Hanifah Ayob

Abdullah Al Mamun

...

2023/4/27

Antioxidant Properties of Leaves Extracts of Acanthaceae Species

Malaysian Applied Biology

Anisa Saeed Al-Hakimi

Seham Saeed

Naser Omar

Abdul Latiff

2023/10/8

Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation

Journal of Political Marketing

Akhmad Farhan

Nor Asiah Omar

2023/4/3

Modeling consumers’ usage intention of augmented reality in online buying context: empirical setting with measurement development

Journal of Global Marketing

Syed Shah Alam

Mohammad Masukujjaman

Md Shohel Sayeed

Nor Asiah Omar

Abu Hanifah Ayob

...

2023/1/1

Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM

International Journal of Hospitality Management

Syed Shah Alam

Mohammad Masukujjaman

Zafir Khan Mohamed Makhbul

Mohd Helmi Ali

Nor Asiah Omar

...

2023/10/1

The mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of Japanese frozen foods and consumers’ intention to purchase them: Evidence …

The South East Asian Journal of Management

Nor Asiah Omar

Aishath Lahath

Rifelly Dewi Astuti

Nurul Atasha Jamaludin

Syed Shah Alam

2023/4/1

Exploring the Influence of Affect on Food Waste: Do Social Media Usage Matters?

Nor Asiah Omar

Aishath Lahath

2023/9/13

Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories

Journal of Tourism Futures

Syed Shah Alam

Mohammad Masukujjaman

Zafir Khan Mohamed Makhbul

Mohd Helmi Ali

Ismail Ahmad

...

2023/3/29

Taxonomic significance of petiole anatomy of Madhuca Buch.-Ham ex JF Gmelin (Sapotaceae) from Peninsular Malaysia.

Malayan Nature Journal

N OMAR

A LATIFF

T NORAINI

MOHAMED ALI A SALIM

2023/9/1

Corporate social responsibility as the pathway to sustainable banking: A systematic literature review

Md Nur-E-Alam Siddique

Shifa Mohd Nor

Zizah Che Senik

Nor Asiah Omar

2023/1/17

Systematic Literature Review on the Factors Affecting the Well-Being of Entrepreneurs in Malaysian SMEs

Norizzati Bahsri

Zaleha Yazid

Zafir Mohamed Makhbul

Nor Asiah Omar

2023/6

Sustainable Service Quality In Muslim-Friendly Hospitality Services (MFHS) Industry

Muhamad Azrin Nazri

Azreen Jihan Che Mohd Hashim

Sumaiyah Abd Aziz

Nor Asiah Omar

2022

A conceptual framework for addressing e-cheating behaviour: an empirical study in a developing country context

Taslima Jannat

Hafij Ullah

Nor Asiah Omar

Ruma Khanam

Mohammad Shamshul Arefi

2022/5

Does personality influence the frequency of online purchase behavior?

International Journal of Online Marketing (IJOM)

Abu H Ayob

Siti Daleela Mohd Wahid

Nor Asiah Omar

2022/1/1

Identification of the Most Important Weed Species in A Barley Crops in Beir Bullerjam Region–Soloq, Libya

Scientific Journal for Faculty of Science-Sirte University

N Omar

2022/4/17

Diversity, culture, and membership in social organisations

International Journal of Happiness and Development

Abu H Ayob

Nor Asiah Omar

Zafir Mohamed Makhbul

Taslima Jannat

2022

See List of Professors in Nor Asiah Omar University(Universiti Kebangsaan Malaysia)