Che Aniza Che Wel

Che Aniza Che Wel

Universiti Kebangsaan Malaysia

H-index: 18

Asia-Malaysia

About Che Aniza Che Wel

Che Aniza Che Wel, With an exceptional h-index of 18 and a recent h-index of 15 (since 2020), a distinguished researcher at Universiti Kebangsaan Malaysia, specializes in the field of Consumer Behavior, Relationship Marketing, Retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Prinsip pemasaran

Live Streaming Shopping: Effects on Purchase Intentions among Malaysian Consumers

The influence of job characteristics toward intention to pursue sales career mediated by feelings

Identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food: Protocol for South East Asia Obesogenic Food …

The Role of Social Entrepreneurship Approach in Enhancing Homepreneur Business Opportunities: The Conceptual Model

THE ROLE OF HALAL ATTRIBUTE AS HALAL PRODUCT POSITIONING IN DETERMINING CONSUMER PURCHASE INTENTION

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Che Aniza Che Wel Information

University

Position

Associate Professor in Marketing

Citations(all)

1460

Citations(since 2020)

911

Cited By

850

hIndex(all)

18

hIndex(since 2020)

15

i10Index(all)

25

i10Index(since 2020)

22

Email

University Profile Page

Universiti Kebangsaan Malaysia

Google Scholar

View Google Scholar Profile

Che Aniza Che Wel Skills & Research Interests

Consumer Behavior

Relationship Marketing

Retailing

Top articles of Che Aniza Che Wel

Title

Journal

Author(s)

Publication Date

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Economics

Binbin Ke

Che Aniza Che Wel

2023/12/24

Prinsip pemasaran

Che Aniza Che Wel

Siti Ngayesah Ab Hamid

2023

Live Streaming Shopping: Effects on Purchase Intentions among Malaysian Consumers

Nurul Natasya Hasim

Kaukab Abid Azhar

Siti Ngayesah Ab Hamid

Che Aniza Che Wel

2023

The influence of job characteristics toward intention to pursue sales career mediated by feelings

Frontiers in psychology

Siti Ngayesah Ab Hamid

Nadzirah Rosli

Roshayati Abdul Hamid

Che Aniza Che Wel

2022/11/9

Identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food: Protocol for South East Asia Obesogenic Food …

International Journal of Environmental Research and Public Health

Sirinya Phulkerd

Cut Novianti Rachmi

Mohd Jamil Sameeha

Elaine Q Borazon

Anne-Marie Thow

...

2022/1/4

The Role of Social Entrepreneurship Approach in Enhancing Homepreneur Business Opportunities: The Conceptual Model

International Journal of Academic Research in Business and Social Sciences

Nor Hidayu Rahim

Lokhman Hakim Osman

Che Aniza Che Wel

2022

THE ROLE OF HALAL ATTRIBUTE AS HALAL PRODUCT POSITIONING IN DETERMINING CONSUMER PURCHASE INTENTION

Siti Nurhazirah Abu Ashari

Che Aniza Che Wel

Siti Ngayesah Ab Hamid

2021/9/29

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

Nor Rahimy Khalid

Che Aniza Che Wel

Suraya Akmar Mokhtaruddin

2021/1/1

The influence of customer value co-creation behavior on SME brand equity: An empirical analysis

Wacana: Jurnal Sosial dan Humaniora

Mustika Ekawati

Andriani Kusumawati

Mohammad Iqbal

2022/10/1

See List of Professors in Che Aniza Che Wel University(Universiti Kebangsaan Malaysia)