Sergio Román

Sergio Román

Universidad de Murcia

H-index: 31

Europe-Spain

About Sergio Román

Sergio Román, With an exceptional h-index of 31 and a recent h-index of 26 (since 2020), a distinguished researcher at Universidad de Murcia, specializes in the field of business ethics, e-commerce, sales management, food marketing&sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

How to calculate, use, and report variance explained effect size indices and not die trying

Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

Baby, children, and adult biscuits. Differences in nutritional quality and naturalness

How many factors in factor analysis? New insights about parallel analysis with confidence intervals

Naturalness and healthiness in “ultra-processed foods”: A multidisciplinary perspective and case study

Current and emerging trends in cereal snack bars: implications for new product development

Corporate tensions and drivers of sustainable innovation: a qualitative study in the food industry

Sergio Román Information

University

Position

Professor and Chair of Marketing ( Spain)

Citations(all)

5921

Citations(since 2020)

3115

Cited By

3869

hIndex(all)

31

hIndex(since 2020)

26

i10Index(all)

50

i10Index(since 2020)

43

Email

University Profile Page

Universidad de Murcia

Google Scholar

View Google Scholar Profile

Sergio Román Skills & Research Interests

business ethics

e-commerce

sales management

food marketing&sustainability

Top articles of Sergio Román

Title

Journal

Author(s)

Publication Date

How to calculate, use, and report variance explained effect size indices and not die trying

Journal of Consumer Psychology

Dawn Iacobucci

Deidre L Popovich

Sangkil Moon

Sergio Román

2023/1

Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

Electronic Commerce Research

Isabel P Riquelme

Sergio Román

2023/6

Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

Journal of Business Research

Sergio Román

Isabel P Riquelme

Dawn Iacobucci

2023/2/1

Baby, children, and adult biscuits. Differences in nutritional quality and naturalness

Food Science & Nutrition

Michelle Klerks

Sergio Román

Luisma Sánchez‐Siles

2023

How many factors in factor analysis? New insights about parallel analysis with confidence intervals

Journal of Business Research

Dawn Iacobucci

Ayalla Ruvio

Sergio Román

Sangkil Moon

Paul M Herr

2022/2/1

Naturalness and healthiness in “ultra-processed foods”: A multidisciplinary perspective and case study

Luisma Sanchez-Siles

Sergio Roman

Vincenzo Fogliano

Michael Siegrist

2022/11/1

Current and emerging trends in cereal snack bars: implications for new product development

Fatma Boukid

Michelle Klerks

Nicoletta Pellegrini

Vincenzo Fogliano

Luisma Sanchez-Siles

...

2022/7/4

Corporate tensions and drivers of sustainable innovation: a qualitative study in the food industry

European Journal of Innovation Management

Sergio Román

Stefan Bodenstab

Luis Manuel Sánchez-Siles

2022

Healthier and more natural reformulated baby food pouches: Will toddlers and their parents sensory accept them?

Food Quality and Preference

Michelle Klerks

Sergio Román

Juan Francisco Haro-Vicente

Maria Jose Bernal

Luis Manuel Sanchez-Siles

2022/7/1

Less Sugar and More Whole Grains in Infant Cereals: A Sensory Acceptability Experiment With Infants and Their Parents

Frontiers in Nutrition

Luisma Sanchez-Siles

Sergio Román

Juan F Haro-Vicente

Maria Jose Bernal

Michelle Klerks

...

2022/5/13

Are cereal bars significantly healthier and more natural than chocolate bars? A preliminary assessment in the German market

Journal of Functional Foods

Michelle Klerks

Sergio Román

Ruud Verkerk

Luisma Sanchez-Siles

2022/2/1

Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

Tourism Management Perspectives

Isabel P Riquelme

Sergio Román

Pedro J Cuestas

2021/10/1

Are homemade and commercial infant foods different? A nutritional profile and food variety analysis in Spain

Nutrients

Maria Jose Bernal

Sergio Roman

Michelle Klerks

Juan Francisco Haro-Vicente

Luis Manuel Sanchez-Siles

2021/2/27

Complementary feeding practices and parental pressure to eat among spanish infants and toddlers: a cross-sectional study

International Journal of Environmental Research and Public Health

Michelle Klerks

Sergio Roman

Maria Jose Bernal

Juan Francisco Haro-Vicente

Luis Manuel Sanchez-Siles

2021/2

See List of Professors in Sergio Román University(Universidad de Murcia)

Co-Authors

H-index: 96
Vincenzo Fogliano

Vincenzo Fogliano

Wageningen Universiteit

H-index: 34
Salvador Ruiz de Maya

Salvador Ruiz de Maya

Universidad de Murcia

H-index: 31
Paul M. Herr

Paul M. Herr

Virginia Polytechnic Institute and State University

H-index: 19
Sangkil Moon

Sangkil Moon

University of North Carolina at Charlotte

H-index: 12
Pedro J. Cuestas

Pedro J. Cuestas

Universidad de Murcia

H-index: 11
Pedro Juan Martín Castejón

Pedro Juan Martín Castejón

Universidad de Murcia

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