Sangkil Moon
University of North Carolina at Charlotte
H-index: 19
North America-United States
Top articles of Sangkil Moon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Dynamic relationship changes between reviewers and consumers in online product reviews | Journal of Retailing | Sangkil Moon Seung-Wook Kim Dawn Iacobucci | 2024/3/1 |
Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation | Journal of Business Ethics | Alfred Z Liu Angela Xia Liu Sangkil Moon Donald Siegel | 2023/6/16 |
Profiling diverse reviewer segments using online reviews of service industries | Journal of Marketing Analytics | Nima Jalali Sangkil Moon Moon-Yong Kim | 2023/6 |
How to calculate, use, and report variance explained effect size indices and not die trying | Journal of Consumer Psychology | Dawn Iacobucci Deidre L Popovich Sangkil Moon Sergio Román | 2023/1 |
Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory | Journal of Business Research | Sangkil Moon Nima Jalali Reo Song | 2022/2/1 |
How many factors in factor analysis? New insights about parallel analysis with confidence intervals | Journal of Business Research | Dawn Iacobucci Ayalla Ruvio Sergio Román Sangkil Moon Paul M Herr | 2022/2/1 |
Social media analytics and its applications in marketing | Foundations and Trends® in Marketing | Sangkil Moon Dawn Iacobucci | 2022/2/28 |
Segmentation of both reviewers and businesses on social media | Journal of Retailing and Consumer Services | Sangkil Moon Nima Jalali Sunil Erevelles | 2021/7/1 |
Content analysis of fake consumer reviews by survey-based text categorization | International Journal of Research in Marketing | Sangkil Moon Moon-Yong Kim Dawn Iacobucci | 2021/6/1 |
The effects of cultural distance on online brand popularity | Journal of Brand Management | Moon-Yong Kim Sangkil Moon | 2021/5 |
Co-Authors
