Youjae Yi

Youjae Yi

Seoul National University

H-index: 67

Asia-South Korea

About Youjae Yi

Youjae Yi, With an exceptional h-index of 67 and a recent h-index of 42 (since 2020), a distinguished researcher at Seoul National University, specializes in the field of marketing, customer satisfaction, service.

His recent articles reflect a diverse array of research interests and contributions to the field:

Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being

The Overall t-test Investigating a Conflict between the Individual t-test and the Overall F-test in Regression Analysis.

Assessing differences between simple slopes in simple slopes analysis

Decomposing main effects in moderated regression models

When perspective-taking fails to inhibit customer aggression toward service employees

Assessment of six alternative models of service quality

국내 온라인 서비스 품질 연구에 관한 종합적 고찰: 2001-2021 년의 연구를 중심으로

A Simple Technique Assessing Ordinal and Disordinal Interaction Effects

Youjae Yi Information

University

Position

___

Citations(all)

77383

Citations(since 2020)

28969

Cited By

59555

hIndex(all)

67

hIndex(since 2020)

42

i10Index(all)

144

i10Index(since 2020)

90

Email

University Profile Page

Seoul National University

Google Scholar

View Google Scholar Profile

Youjae Yi Skills & Research Interests

marketing

customer satisfaction

service

Top articles of Youjae Yi

Title

Journal

Author(s)

Publication Date

Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being

Asia Marketing Journal

Cheonglim Lee

Yongju Kwon

Youjae Yi

2024

The Overall t-test Investigating a Conflict between the Individual t-test and the Overall F-test in Regression Analysis.

Seoul Journal of Business

SANG-JUNE PARK

YOUJAE YI

2023/6/1

Assessing differences between simple slopes in simple slopes analysis

Journal of Business Research

Sang-June Park

Youjae Yi

2023/11/1

Decomposing main effects in moderated regression models

Journal of Business Research

Sang-June Park

Youjae Yi

2023/3/1

When perspective-taking fails to inhibit customer aggression toward service employees

The Service Industries Journal

Yongju Kwon

Youjae Yi

2023/10/26

Assessment of six alternative models of service quality

Total quality management & business excellence

Sang-June Park

Youjae Yi

Yeong-Ran Lee

2023/2/17

국내 온라인 서비스 품질 연구에 관한 종합적 고찰: 2001-2021 년의 연구를 중심으로

박현아, 이청림, 이유재

2023/8

A Simple Technique Assessing Ordinal and Disordinal Interaction Effects

Journal of Educational and Behavioral Statistics

Sang-June Park

Youjae Yi

2023/12/21

혁신지향성이 중소기업의 성과에 미치는 영향: 비즈니스모델혁신과 환경역동성의 역할을 중심으로

경영학연구

이미아, 이유재, 정나영

2023/2

Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day

Journal of Retailing and Consumer Services

Yookyung Park

Youjae Yi

2023/7/1

서비스 유형별 서비스 품질 차원이 고객만족에 미치는 영향: 실용적 vs. 쾌락적 서비스의 비교 연구

서비스마케팅저널

이유재, 이청림

2023/12

Assessing moderation effects with a heterogeneous moderated regression analysis

Quality & Quantity

Sang-June Park

Youjae Yi

2023/2

The influence of frontline employee self‐disclosure about products in a retail store on customer trust in the retailer in the context of service encounters

Psychology & Marketing

Jihye Park

Youjae Yi

2023/7

Multiplicative versus additive models in measuring service quality

Total Quality Management & Business Excellence

Sang-June Park

Youjae Yi

Yeong-Ran Lee

2023/11/17

Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models

Journal of Business Research

Sang-June Park

Youjae Yi

2022/6/1

친환경라벨이 역효과를 가져올 때: 쾌락재와 실용재에 대한 친환경라벨의 차별적 효과

서비스마케팅저널

박지혜, 이유재

2022/12

Human vs. Service Robot as the Social Actor in Persuasion Settings: How the Social Presence of an Anthropomorphized Robot Harms Perceived Sincerity

춘계학술대회논문집

이희경, 이유재

2022

Assessing recommendation on a combination analysis of SERVPERF (or SERVQUAL) and IPA

Total Quality Management & Business Excellence

Sang-June Park

Youjae Yi

2022/11/17

The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion

Psychology & Marketing

Heekyung Lee

Youjae Yi

2022/5

공정하다는 착각에서 벗어날 때: 소비자의 주관적 사회경제지위가 서비스 직원에 대한 갑질에 미치는 영향과 심리적 기제

소비자학연구

권용주, 이유재

2022

See List of Professors in Youjae Yi University(Seoul National University)