ProfessorsProfessors of Universidad de MurciaPedro J. Cuestas

Pedro J. Cuestas

Universidad de Murcia

H-index: 12

Europe-Spain

About Pedro J. Cuestas

Pedro J. Cuestas, With an exceptional h-index of 12 and a recent h-index of 9 (since 2020), a distinguished researcher at Universidad de Murcia, specializes in the field of Marketing, Pricing, Revenue Management, Digital Marketing, CSR.

His recent articles reflect a diverse array of research interests and contributions to the field:

Integración de los objetivos de desarrollo sostenible y la agenda 2030 en el contexto de las asignaturas de marketing: Un enfoque para la sostenibilidad empresarial

Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time

Pedro J. Cuestas Information

University	Universidad de Murcia
Position	___
Citations(all)	1431
Citations(since 2020)	661
Cited By	1005
hIndex(all)	12
hIndex(since 2020)	9
i10Index(all)	13
i10Index(since 2020)	8
Email	Access Email
University Profile Page	Universidad de Murcia
Google Scholar	View Google Scholar Profile

Pedro J. Cuestas Skills & Research Interests

Marketing

Pricing

Revenue Management

Digital Marketing

CSR

Top articles of Pedro J. Cuestas

Title	Journal	Author(s)	Publication Date
Integración de los objetivos de desarrollo sostenible y la agenda 2030 en el contexto de las asignaturas de marketing: Un enfoque para la sostenibilidad empresarial		María del Carmen Alarcón del Amo Pedro Jesús Cuestas Díaz Inés López López	2023
Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers	Tourism Management Perspectives	Isabel P Riquelme Sergio Román Pedro J Cuestas	2021/10/1
Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time	International Journal of Environmental Research and Public Health	Miguel Giménez Garcia-Conde Longinos Marin Salvador Ruiz de Maya Pedro J Cuestas	2020/1