Saila Saraniemi

Saila Saraniemi

Oulun yliopisto

H-index: 23

Europe-Finland

About Saila Saraniemi

Saila Saraniemi, With an exceptional h-index of 23 and a recent h-index of 17 (since 2020), a distinguished researcher at Oulun yliopisto, specializes in the field of branding, b2b marketing, customer value, digitalisation, sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Trust in blockchain-enabled exchanges: Future directions in blockchain marketing

Towards a holistic customer value approach in managing public health care services: a developers' view

Exploring How to Build a Strong Internal Brand Community and Its Role in Corporate Brand Co-Creation

Digitalization-enabled evolution of customer value creation: An executive view in financial services

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Employee Engagement and Internal Branding: Two Sides of the Same Coin?

COVID-19 as a trigger for more responsible tourism business models

Exploring place-based knowledge in cross-sectoral partnerships in tourism: Negotiating responsibility in a global auditing process

Saila Saraniemi Information

University

Position

Professor of Brand Marketing

Citations(all)

2816

Citations(since 2020)

1860

Cited By

1523

hIndex(all)

23

hIndex(since 2020)

17

i10Index(all)

32

i10Index(since 2020)

26

Email

University Profile Page

Oulun yliopisto

Google Scholar

View Google Scholar Profile

Saila Saraniemi Skills & Research Interests

branding

b2b marketing

customer value

digitalisation

sustainability

Top articles of Saila Saraniemi

Title

Journal

Author(s)

Publication Date

Trust in blockchain-enabled exchanges: Future directions in blockchain marketing

Journal of the Academy of marketing Science

Teck Ming Tan

Saila Saraniemi

2023/7

Towards a holistic customer value approach in managing public health care services: a developers' view

International Journal of Public Sector Management

Hanna Komulainen

Satu Nätti

Saila Saraniemi

Pauliina Ulkuniemi

2023

Exploring How to Build a Strong Internal Brand Community and Its Role in Corporate Brand Co-Creation

Saila Saraniemi

2022/4/28

Digitalization-enabled evolution of customer value creation: An executive view in financial services

Journal of Business Research

I. Lähteenmäki

S. Nätti

S. Saraniemi

2022

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

A. Norrgrann

S. Saraniemi

2022

Employee Engagement and Internal Branding: Two Sides of the Same Coin?

Corporate Reputation Review

Kati Suomi

Saila Saraniemi

Mervi Vähätalo

Tomi J Kallio

Terhi Tevameri

2021/2

COVID-19 as a trigger for more responsible tourism business models

BusinessandSociety. Org

José-Carlos García-Rosell

Minni Haanpää

Maria Hakkarainen

Saila Saraniemi

2020/7/16

Exploring place-based knowledge in cross-sectoral partnerships in tourism: Negotiating responsibility in a global auditing process

José-Carlos García-Rosell

Minni Haanpää

Saila Saraniemi

2020/6

See List of Professors in Saila Saraniemi University(Oulun yliopisto)

Co-Authors

H-index: 64
Heikki Karjaluoto

Heikki Karjaluoto

Jyväskylän yliopisto

H-index: 37
Pia Hurmelinna-Laukkanen

Pia Hurmelinna-Laukkanen

Oulun yliopisto

H-index: 31
Jaana Tähtinen

Jaana Tähtinen

Turun yliopisto

H-index: 19
Teck Ming Tan

Teck Ming Tan

Oulun yliopisto

H-index: 15
Kati Suomi

Kati Suomi

Turun yliopisto

H-index: 14
Eeva-Liisa Oikarinen

Eeva-Liisa Oikarinen

Oulun yliopisto

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