Eeva-Liisa Oikarinen
Oulun yliopisto
H-index: 14
Europe-Finland
Top articles of Eeva-Liisa Oikarinen
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The boundaries of a small company’s human voice: insights into dark humour in internet recruitment advertising | Corporate Reputation Review | Eeva-Liisa Oikarinen | 2023/8 |
Customer experience in tourism and hospitality: what do we know and what should we know? Insights from a bibliometric analysis | Mohsin Abdur Rehman Eeva-Liisa Oikarinen Mari Juntunen | 2022/8 | |
The hard-working virtual agent in the service encounter boosts customer satisfaction | The International Review of Retail, Distribution and Consumer Research | Magnus Söderlund Eeva-Liisa Oikarinen Teck Ming Tan | 2022/8/8 |
Responsible service employee behaviour and its impact on customer satisfaction during the coronavirus crisis | The International Review of Retail, Distribution and Consumer Research | Eeva-Liisa Oikarinen Magnus Söderlund | 2022/3/15 |
The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness | Journal of Business Research | Ioana Stefan Pia Hurmelinna-Laukkanen Wim Vanhaverbeke Eeva-Liisa Oikarinen | 2022/1/1 |
Playfulness in online marketing: challenges and opportunities | Taina Vuorela Sari Alatalo Eeva-Liisa Oikarinen | 2022 | |
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction | European Journal of Marketing | Magnus Söderlund Eeva-Liisa Oikarinen | 2021/5/6 |
The happy virtual agent and its impact on the human customer in the service encounter | Journal of Retailing and Consumer Services | Magnus Soderlund Eeva-Liisa Oikarinen Teck Ming Tan | 2021/3/1 |
Young consumers' views on humorous BELFcommunication | Corporate Communications: An International Journal | Taina Vuorela Sari Alatalo Eeva-Liisa Oikarinen Anne Poutiainen | 2021/2/24 |
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering | Journal of Business Research | Teck Ming Tan MS Balaji Eeva-Liisa Oikarinen Sari Alatalo Jari Salo | 2021/2/1 |
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z | Journal of Financial Services Marketing | Ghazal Shams Mohsin Abdur Rehman Sarminah Samad Eeva-Liisa Oikarinen | 2020/6 |
The service robots have already arrived: Virtual agent features and behaviors that boost customer satisfaction in the service encounter | Proceedings of the European Marketing Academy annual conference, 49th annual EMAC conference, Budapest, May 26-29, 2020 | Magnus Söderlund Eeva-Liisa Oikarinen Teck Ming Tan | 2020/5/27 |
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics | Industrial Marketing Management | Mari Juntunen Elvira Ismagilova Eeva-Liisa Oikarinen | 2020/8/1 |
Does sales management matter?: a case of growth-oriented SMEs from Northern Finland | Mirja Väänänen Riitta Forsten-Astikainen Leena Eskola Peetu Virkkala Eeva-Liisa Oikarinen | 2020/6/1 |
Co-Authors
