Kati Suomi
Turun yliopisto
H-index: 15
Europe-Finland
Top articles of Kati Suomi
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Layers of love – exploring the interactive layers of brand love in the social media setting | European Journal of Marketing | Kaisa Aro Kati Suomi Richard Gyrd-Jones | 2023/7 |
Microentrepreneurs as Socially Responsible Leaders | South Asian Journal of Business and Management Cases | Anna-Mari Simunaniemi Mira Valkjärvi Riikka Franzén Sari Liikala Jaana Tähtinen | 2023/4 |
Health care professionals’ intention to leave | International Journal of Management and Enterprise Development | Maarit Laiho Terhi Tevameri Mervi Vähätalo Tomi J. Kallio Kati Suomi | 2023 |
A conceptual analysis of labels referring to brand co-creation | Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications | Jaana Tähtinen Kati Suomi | 2022/3/10 |
Internal marketing and branding. Nonprofit marketing starts from the inside | Chris Chapleo Kati Suomi | 2021/12/19 | |
Theoretical, practical and hybrid ex-academics: Career transfer stories | European Educational Research Journal | Päivikki Kuoppakangas Kati Suomi Elias Pekkola Jussi Kivistö Tomi Kallio | 2021/1 |
Employee engagement and internal branding: Two sides of the same coin? | Corporate Reputation Review | Kati Suomi Saila Saraniemi Mervi Vähätalo Tomi J Kallio Terhi Tevameri | 2021/2 |
Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand | Tertiary Education and Management | Paul Clark Chris Chapleo Kati Suomi | 2020/6 |
Dilemmas in Re-branding a University “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation | Corporate Reputation Review | Päivikki Kuoppakangas Kati Suomi Paul Clark Chris Chapleo Jari Stenvall | 2020 |
Ironic festival brand co-creation | Journal of Business Research | Kati Suomi Mervi Luonila Jaana Tähtinen | 2020 |
Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment | Tertiary Education and Management | Kati Suomi Päivikki Kuoppakangas Jussi Kivistö Jari Stenvall Elias Pekkola | 2020 |
Co-Authors
